Tag Archives: michael bayley

Celebrity Cruises packages combine ocean and river voyages

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Celebrity Cruises said it will offer 11 itineraries next year that combine an ocean cruise with a river cruise in Europe.

The fully commissionable packages range from 16 to 24 nights and will be available on four well-known rivers: the Danube, Rhine, Rhone and Seine. Celebrity’s river cruise partner is Amras Cruises.

“By introducing these river-and-ocean cruise packages, travellers can immerse themselves in Europe more so than ever before, with the ease of choosing a vacation package exclusively created by Celebrity,” said the cruise line’s president, Michael Bayley.

The deluxe packages will be sold with airfare, pre-cruise hotel stays, transfers and a beverage package, making them similar to a luxury cruise in concept.

Tour company in development at Royal Caribbean

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Tour company in development at Royal Caribbean

By Tom Stieghorst
Royal Caribbean Cruises Ltd. confirmed that it is working on a new subsidiary that would be focused on developing and marketing land tours around the globe.

The company is still in formation, but RCCL has named John Weis, its former vice president of global tour operations, to spearhead development of the unit.

RCCL already offers cruise guests thousands of tours in hundreds of destinations. It said the new subsidiary, to be called TourTrek, will operate in 90 countries.

In a brief statement about the company, Royal Caribbean described TourTrek as a technology company that will be wholly owned by RCCL.

Weis will report to Larry Pimentel, president of Azamara Club Cruises and chief destination experience officer for Azamara, Royal Caribbean International and Celebrity Cruises.

Pimentel has made destination a core attribute of Azamara, starting with Azamazing Evenings, a program of customized night events for guests on Azamara cruises.

Celebrity has also been venturing into more elaborate shore excursions. In March, Celebrity said it would begin offering a a land-sea package this fall that combines five nights in Africa with an 11- or 12-day Black Sea cruise.

The land portion includes bookings at game lodges or four- and five-star hotels in Kenya and three safari expeditions, followed by transfers to Istanbul, where guests board Celebrity Constellation with stops on the Black Sea and in the Greek isles.

Celebrity President Michael Bayley said the tours quickly sold out.

RCCL said that it has hired longtime Carnival Corp. executive Roberta Jacoby to move into the role previously occupied by Weis. Her title will be managing director of global tour operations.

Jacoby retired in 2011 after 35 years with Carnival. Her final job was as senior vice president of corporate special projects.

RCCL said that further details about TourTrek will become available over the coming months.

Cruise must provide shareholder value to invest and grow

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Cruise must provide shareholder value to invest and grow

By Lee Hayhurst

Shareholder return is a vitally important part of the cruise industry if it is to attract more investment to allow it to grow, says Celebrity Cruises chief executive Michael Bayley.

Bayley told the Clia Columbus Day in Liverpool that profitability was a core component for cruise operators that need to invest billions of dollars to build new vessels.

“It’s incredibly important that we are providing an adequate return to shareholders and investors who put literally billions of dollars into the product. The marketplace for capital is very competitive. It’s not just available anywhere, people want to know that when they invest in whatever sector that they can get the return associated with any risk.

“We need to be able to encourage more investment. We need to introduce new brands and products and certainly need to introduce new ships. To achieve that we must achieve more revenue and reduce costs.”

Bayley, for instance, called for a more collaborative approach to port development in emerging cruise markets, the costs of which are currently passed on to the cruise lines which in turn pass them on to customers. “That’s really something that needs to be worked on,” he said.

Bayley added that the cruise industry must look to develop new sources of passengers like in the fast-growing markets of South East Asia, China and South America.