Norwegian-Prestige deal raises prospect of UK deployment

Norwegian-Prestige deal raises prospect of UK deployment

Norwegian Cruise Line’s acquisition of Oceania Cruises and Regent Seven Seas Cruises will give it the courage to base a ship in Southampton or Dover, according to Norwegian chief executive Kevin Sheehan.

He said it was too much of a risk to commit so much capacity to the UK market when you have only 13 ships, but with 21 in the combined group, it would definitely be a consideration now.

Sheehan said the deal was financially beneficial but also brought other benefits.

“It helps us withstand economic situations like recessions – the type of customers who travel with Oceania and Regent have a lot of money and that top end of the industry weathered the downturn well.”

It also helps it become more resilient to geographical situations and makes it operationally “smarter”.

But he said “synergies” across the three brands would be created “behind the curtain” initially.

“Certainly for a period of time because we don’t want to do anything stupid, we will continue selling and marketing the three brands individually as it’s worked well and we don’t want to mess that up.

“I don’t want to keep changing strategies like Royal Caribbean has, so we will stay as we are for quite a while,” he said.

But he said sales and marketing teams for each of the three brands would start to share knowledge and best practice.

And commenting on Royal Caribbean chief executive Richard Fain’s recent declaration that he wanted his company to be the best, Sheehan added:

“He can say he wants to be the best, but the report card comes out once a quarter and then we will see who’s best.

“We are bringing together two excellent businesses. Norwegian has gone from being a joke in this industry to the best in class in terms of yields, operational profit and onboard spend. It’s very positive and is only going to become more so.”

Sheehan said the deal had been financed by raising cash, selling some equity and raising money from banks including JP Morgan, Barclays and Deutsche Bank adding that every other bank had fallen over themselves trying to be part of it as “they could see how compelling the transaction was”.

Sheehan said bringing Oceania and Regent parent company Prestige Holdings into the fold had always been on his mind, but talks had never got far.

“I brought it up a couple of times but it never really got going. It was always too complicated or things were happening and getting in the way, like launching ships or taking the company public.

“But then Frank del Rio and I started a romance – we went for dinner and got to where we are now. It’s extremely exciting.”

Sheehan said he was not looking for any further acquisitions in the immediate future.

“We’re a conservative group of guys and girls and our hands will be full for a while. Our focus now is to ensure we have a very successful launch of our new Norwegian ship, Escape, next year and of the new Regent ship in 2016.”

Norwegian Cruise Line hails ‘seminal year’ as profits surge

Norwegian Cruise Line hails 'seminal year' as profits surge

Norwegian Cruise Line’s president and chief executive said he was pleased with a “solid” performance during what had been a challenging year for the industry

The line reported fourth quarter profit of 19 cents per share and a 13.4% improvement in net revenue for the full year due to the addition of Norwegian Breakaway to the fleet.

Although net yields for the year were up 4.3% due to higher ticket prices and onboard spend, the figure was offset by three incremental scheduled dry docks.

President Kevin Sheehan said: “A year that began with a highly successful initial public offering, followed by other transactions which resulted in a strong balance sheet and credit metrics, and the launch of the first ship in our Breakaway class, Norwegian Breakaway, will undoubtedly be remembered as one of the seminal years in Norwegian’s 47-year history.

“The hard work of 25,000 Norwegian team members, all with a keen focus on our vision and mission, has been the catalyst for reaching these milestones, reporting solid financial performance in a challenging year for the industry and positioning the company for measured, disciplined growth.”

For the full year, the company reported adjusted earnings per share of $1.41, an increase of 45% from 2012 when the EPS was $0.97. Adjusted net income for the year was $295.8 million compared to $173 million last year.

At the beginning of this year the line took delivery of its latest ship in the fleet, Norwegian Getaway. Construction is ongoing on new builds Norwegian Escape and Norwegian Bliss, scheduled for delivery in 2015 and 2017 respectively.

Norwegian Cruise Line has no plans for brand expansion

Norwegian Cruise Line has no plans for brand expansion

By Tom Stieghorst
2013CruiseWorld_logo200x115FORT LAUDERDALE — Norwegian Cruise Line Holdings will stick with its core competencies and not acquire or start brands other than its flagship Norwegian brand, CEO Kevin Sheehan said at the CruiseWorld event on Friday.

Sheehan said he looked at several acquisitions after he came to Norwegian in 2008 but decided against them.

“I don’t want to create distractions for our team,” Sheehan said. “We have so many opportunities with our brand.”

In addition, Sheehan told travel agents that Norwegian is a variety of brands under one name. The Haven ship-within-a-ship luxury areas on Norwegian ships function as a luxury line, he said.

CruiseWorld 2013 Kevin Sheehan and Arnie WeissmannHe also cited a focus on solo cabins, family programs with Nickelodeon and the Pride of America ship in Hawaii as other brand-like experiences within Norwegian Cruise Line.

Sheehan said he is working hard to keep Norwegian focused on its own long-term future and goals, now that the company has become publicly traded. He said he would have preferred to go public later, but the private-equity owners needed some “affirmation” for their investors.

“I have always said to our investors, I know you are watching the next quarter, but I’m watching the next five years,” Sheehan said.

The next big event on Norwegian’s horizon is the arrival of Norwegian Getaway, which will sail from Miami year-round. Norwegian last had a ship sail seven-day cruises year-round from Miami 10 years ago.

Sheehan said he has tried to keep Norwegian’s ships consistently positioned to provide stability for travel agents, and that a limited number of ships left Miami as a seasonal market, until now.

Getaway is in the final stages of construction and is expected to arrive in New York in early February for a week’s duty as the Bud Light Hotel at the Super Bowl before coming to Miami for its maiden voyage.

Sheehan pointed out that Norwegian started the modern cruise industry in Miami 45 years ago.

“It’s just getting back to where we should have been all along,” he said.

Sheehan was the third cruise CEO to address CruiseWorld attendees, following talks by Carnival Corp. CEO Arnold Donald and Royal Caribbean Cruises Ltd. CEO Richard Fain.