Norwegian Cruise Line Holdings Opens Shareholder Q&A Platform

Norwegian Cruise Line Holdings announced its new shareholder Q&A and engagement platform is now open for questions ahead of its investor and analyst event on Thursday, October 6th at 10 a.m. Eastern Time.

Starting earlier this week, all NCLH shareholders can submit and upvote questions by visiting: the NCLH Investor Event Q&A link.

The Q&A platform will remain open until October 4, at 8:00 a.m. Eastern Time.

Management will address a selection of top-ranked, appropriate, questions relating to business and financial results or strategic priorities during the upcoming event. Attendance at the live investor event is by invitation only. The event will be live streamed to all interested parties via the Company’s Investor Relations

website https://www.nclhltd.com/investors. A replay of the event, including the related slide presentations, will be available here on the Company’s website for 30 days following the event.

Norwegian Cruise Line Holdings Maintaining Strong Pricing, Won’t Discount to Fill

Norwegian Cruise Line Holdings won’t be discounting ticket prices to chase short-term occupancy levels, said Frank Del Rio, president and CEO of Norwegian Cruise Line Holdings, on the company’s second-quarter earnings call.

“We could, like others, chase short-term occupancy and sell cruises for crazy prices, but we don’t want to do that. We never have done that. That is not our strategy,” he said.

“I remind you what happened back in ’08 and ’09, when (during) the great recession, certain cruise companies did drop their prices to ridiculous levels. And it took them, in some cases, 10 plus years, and in some cases, they’ve not yet reached those pre-great recession yields. I’m not willing to mortgage the company for 10-plus years in order to window dress the next quarter or so. I just won’t do it. We’re here for the long term,” he said.

“We’re managing the business on a long-term basis. COVID had a major impact. We were shut down for 18 months or so, and the recovery is not instant mashed potatoes. If you want instant mashed potatoes, you got to go elsewhere because we’re here for the long run. And our pricing strategy, how disciplined it is, is proof of that.

“We simply don’t want to chase short-term occupancy at the expense of long-term pricing. Pricing has a long tail,” he added.

Del Rio said the company had 40% more ticket sales on the books right now compared to 2018 despite a 20% increase in capacity.

“And I’ve been doing this for 30 years. I’ve managed cruise companies in good times and in bad times, and I am convinced beyond a shadow of a doubt that you don’t sacrifice the long-term pricing power of your brand in order to achieve short-term load factor gains,” Del Rio continued.

Norwegian Cruise Line Raises Onboard Prices and Posts Strong Onboard Revenue Numbers

Onboard revenue is seen as a real-time now indicator of how guests are feeling about their financial situation right now and while onboard company ships, according to Frank Del Rio, president and CEO of Norwegian Cruise Line Holdings.

“Onboard revenue generation has continued to be impressive, even as we continue to ramp up occupancy carrying more guests across all ships and cabin classes. In the second quarter, onboard revenue per passenger cruise day was approximately 30 per cent higher than during the comparable 2019 period,” he said, on the company’s second-quarter earnings call.

Mark Kempa, CFO, added that the company had raised prices for “all of our offerings” onboard the ships.

“We’ve gotten smarter in the pre-marketing of our products, creating that sense of urgency before the consumer steps onboard,” he said. “Those consumers who have a stronger propensity for presales, they also spend more, about 30% or 40% more once they’re on board. So, it’s a combination of all those. But the numbers are strong. We’re seeing a strong consumer today, spending today’s dollars. And we feel that bodes well for ourselves and the industry.”

Del Rio said that pre-cruise revenue was up 50 per cent compared to 2019 levels.

“We continue to focus on enhancing our market-leading bundled offerings and increasing quality touch points with our guests starting from the time of booking to capture even more revenue pre-cruise, allowing guests to arrive on board with an ever fresher wallet, which ultimately results in higher overall spend. In fact, our pre-cruise revenue on a per passenger day basis for the second quarter of ’22 is up over 50% versus 2019 levels. At a high level, guests who make pre-cruise purchases tend to spend approximately double that of guests who do not pre-book onboard activities,” he said.