The latest cruise giant Meyer Werft, the “Genting Dream” has, II leave the covered building dock in Papenburg today in good weather. Meter by meter of the 335 meter long building for the Asian shipping Dream Cruises pushed ahead slowly.






The latest cruise giant Meyer Werft, the “Genting Dream” has, II leave the covered building dock in Papenburg today in good weather. Meter by meter of the 335 meter long building for the Asian shipping Dream Cruises pushed ahead slowly.







Two weeks ago I wrote about Frank Del Rio’s take on China and the obstacles he saw to further growth there, but the Norwegian Cruise Line Holdings CEO is clearly not the only cruise chief thinking a lot about development in Asia.
Royal Caribbean Cruises Ltd. chairman Richard Fain delivered some insights into his thinking on China on a recent conference call with investors. He listed four areas in which China is similar to the industry in North America and Europe, at a comparable stage of maturity.
China has troubled cruise investors, most recently because of price softness in Shanghai.
Drawing on 30 years of decision-making experience, Fain said he’s seen it before. “It is striking how many parallels there are in China’s evolution today compared to other places in other times where we have developed a market for cruising,” Fain said.
Cruising in North America in the 1980s looked much like China does today, according to Fain’s analysis.
“It was poorly known to the population at large,” Fain said. “Distribution was through a small number of specialist agencies. There was little choice of itineraries, and growth was episodic and dictated by the arrival of new ships.”
In addition, favorable word of mouth was the main way people found out about cruising, he said.
Fain characterized travel agencies specializing in cruises in the 1980s as a “niche” business and said China’s embryonic cruise travel agency system will evolve with time, as in the U.S.
He said worries about the paucity of destinations in China parallel the same concerns in the U.S market years ago. When Royal Caribbean was trying to decide on a fourth ship, there was “a great deal of hand wringing” about whether there would be interest “beyond the established group of then popular destinations.
“Today we all look back on that concern and find it laughable, but then it was a real concern. Similarly in China, our attachment area today for customers is small and our itineraries are limited, but a quick look at the map shows just how enormous the potential really is.”

Norwegian Cruise Line Holdings CEO Frank Del Rio said the company’s “lofty” expectations for the Caribbean this summer have not been met, one factor in revising expectations downward for the rest of the year.
In a conference call to discuss second-quarter results, Norwegian lowered its guidance for second-half earnings and said it will not make its previously forecast goal of earning $5 a share in 2017.
A big part of the problem is lower demand for European cruises by North Americans due to geopolitical factors. But Norwegian surprisingly said that keeping two big new ships, Norwegian Escape and Norwegian Getaway, in Miami for the summer has not worked out.
“Today is not a happy day at Norwegian headquarters for obvious reasons,” Del Rio said. “We had to reset expectations based on the current booking environment.”
Although yields are still up in the Caribbean from last year by mid-single digits, Del Rio said strong pricing growth did not fully materialize.
As a result, in 2017 Norwegian Getaway will be deployed on Baltic itineraries for the summer months. “It’s a recognition that high expectations just aren’t being met,” Del Rio said, “almost exclusively due to heavy concentration of inventory during the weak period.”

The Norwegian Getaway is leaving Miami for the Baltics next summer.
Del Rio also delivered bad news about Europe. Norwegian had been seeing modest traction in the weeks following the Brussels terrorist attack in March. But with the bombing of the airport in Istanbul, the Nice truck massacre and the failed coup in Turkey, that “evaporated,” Del Rio said.
About 70% of Norwegian’s passengers on European itineraries are sourced in North America, considerably higher than competing cruise companies. Attracting more Europeans will produce lower ticket and onboard spending revenue, Del Rio said.
Del Rio also said South American itineraries are soft, and are being impacted by perceptions about the Zika virus.
Norwegian reported a decline in earnings in the second quarter to $145.2 million, down from $158.5 million a year earlier. Revenue increased 9.3%, to $1.2 billion.
In late morning trading, shares of NCLH were down over 9%, to $39.04, while stocks overall were up slightly.