Norwegian Cruise Line to deploy six ships in Europe in 2019

Norwegian Bliss entering Southampton, photo by Dave Jones

Norwegian Cruise Line will deploy an additional ship in Europe next summer.

The 2,394-passenger Norwegian Pearl will offer ex-Amsterdam itineraries and sailings from Rome, Barcelona and Venice, having spent the 2018 summer season sailing out of the US.

Pearl will join five other NCL vessels in Europe: Norwegian Epic, Norwegian Spirit, Norwegian Getaway, Norwegian Star and Norwegian Jade.

The sailings will go on sale on July 31, while Norwegian Jade and Spirit’s new 2019 programme will become available to sell on August 6.

NCL will deploy Norwegian Spirit in China from the summer of 2020, but next year it will operate ex-Southampton itineraries.

Nick Wilkinson, NCL’s vice president and managing director of UK & Ireland, said the decision was made in response to customer demand from Europe.

He said: “If you look at the robust demand environment around the world which was demonstrated by Norwegian Bliss – the best selling ship in our history – customers were booking nine, 12 and 18 months in advance.

“The message to the trade is this is our commitment to Europe. There are some great itineraries in the programme which gives agents more choice to offer their clients. The new home port in Amsterdam or Rome, for example.”

The 2,000 passenger-capacity Norwegian Spirit vessel will undergo a bow-to-stern revamp as part of the Norwegian Edge fleet refurbishment.

Spirit’s journey from Europe to Asia will feature sailings which include maiden calls for the line in South Africa, Mauritius, Seychelles and the Maldives.

Jade will offer a season of sailings throughout south-east Asia, departing from Singapore and Hong Kong in winter 2019/20.

Ports of call include in-demand locations such as Phuket, Langkawi, Penang, Bangkok (Laem Chabang), Ho Chi Minh City and Ha Long Bay.

Frank Del Rio, Norwegian Cruise Line Holdings’s president and chief executive, said: “The booming demand environment in our core markets around the world, coupled with Norwegian Bliss’ record-breaking performance, continue to exceed our expectations.

“As a result, we are leveraging the strategic benefits of our growing fleet to quickly seize sizeable opportunities in overperforming, and unserved markets to meet the demands of our global customer base and drive higher returns for our shareholders.”

Norwegian Cruise Line’s premium all-inclusive fare ‘sparks rise in agent support’

Image result for norwegian bliss

Norwegian Bliss Topside.

Norwegian Cruise Line has promised to never undercut its travel partners after revealing a surge in smaller agents selling its cruises since the introduction of its premium all-inclusive fare.

Nick Wilkinson, vice-president and managing director UK & Ireland, the Middle East and Africa, hailed the efforts of the trade at a media event for new ship Norwegian Bliss in central London.

He went on to link the last year’s move to premium all-inclusive pricing to a spike in agent support.

He said: “Premium all-inclusive has been an incredible success. It has opened doors to more and more agents feeling confident knowing what they’re selling with Norwegian.

“The [number of smaller agents working with Norwegian] is in double-digit growth. To me that is driving the success that we see in the market place.”

In December, NCL offered a new low-cost Just Cruise fare to run alongside premium all-inclusive to helps its sailings rank higher on online travel agencies’ searches.

He added that premium all-inclusive gave agents “the simplicity” they needed to do their job, before revealing that trade sales make up 85% of NCL’s distribution.

“[Travel agents] are our ambassadors,” he said. “They make the difference. That is why we make sure they are protected. They have a really difficult job. We will never undercut our travel agents. They are our lifeline.”

Explaining NCL’s recent decision to make New York its homeport in 2019/20 rather than a UK port, he told Travel Weekly: “The UK market is the number one market outside the US you have to look at when you are designing deployment from a global perspective.

“You have to look at what your demand is from each of those areas.”

He said it was understandable the UK market wanted “the newest, brightest, biggest” vessel but said, thanks to the Norwegian Edge renovation programme, “all our ships are exceptional”.

The 4,004-passenger ship will sail weekly seven-day Alaska cruises each Saturday from Seattle during its inaugural season.

From November, during its first winter season, the vessel will operate seven-day eastern Caribbean cruises each Saturday from PortMiami.

Norwegian Upholding Cruise Industry’s Clean Air

Norwegian Cruise Line, Norwegian SunPHOTO: Norwegian Cruise Line’s Norwegian Sun. (photo courtesy of Norwegian Cruise Line)
The cruise industry is collectively striving for cleaner air standards internationally, and Norwegian Cruise Line is doing its part by having environmentally enhanced its Norwegian Jade and Norwegian Sun.

“We have both a moral responsibility and business imperative to sustain the places we sail and the communities that support our industry,” said Cindy D’Aoust, president and CEO, Cruise Lines International Association (CLIA), in a press release.

“Through innovative and state-of-the-art air emissions programs, we make clean ocean air one of our top priorities.”

Norwegian specifically retrofitted the Jade and Sun with a new Exhaust Gas Cleaning system. Combined with the line’s Sail & Sustain environmental program, the technology will help to dramatically lower air emissions.

The exhaust scrubbers remove sulfur oxide and particulate matter prior to emissions exiting the ships’ smokestacks. Each vessel received five such scrubbers, one per engine. Together, they can reduce sulfur by up to 99 percent and 85 percent of particulates. Combined, the Jade and Sun will lessen the equivalent of around 3,000 tons of Sulfur Oxide, SOx, gas during the coming years.

As a whole, CLIA Cruise Line Members—Norwegian included—are always investing in new ship designs and innovative technologies. One objective is to reduce new marine vessel CO2 emissions by 30 percent come 2025. Other goals include lowering fuel consumption by 5 percent by applying hull paints with special non-toxic coatings and producing emissions-free energy via solar panel installations.

To such ends, the industry has collaborated with the likes of the International Maritime Organization (IMO) in order to regulate environmental standards. It has also gathered NGOs and maritime stakeholders to share air emission reduction concepts.

Port destinations additionally partner with cruise brands to better the environment as the Port of Seattle has. The facility has even awarded lines for their shared commitment towards green initiatives.

“We at the Port of Seattle observe year after year the cruise industry’s commitment to reducing emissions while in port by using shore power and exhaust gas cleaning systems,” said Port of Seattle Commissioner John Creighton, in the release.

“As part of our port community, cruise lines share our goals to reduce maritime-related emissions while maintaining a vibrant harbor. We look forward to our continued relationship with the industry and partnering on our mutual efforts to protect Seattle’s natural environment and air.”

Within the Norwegian fleet, the Jade and Sun represent two of what will soon be eight ships that have installed the scrubber technology. The Norwegian Escape, Norwegian Gem, Norwegian Joy, Norwegian Pearl and Pride of America already utilize the system, and the upcoming new Norwegian Bliss will launch with it in June 2018.

Norwegian is on its own way to achieve its MARPOL Annex VI compliance objective to lower its global sulfur cap from 3.5 percent to 0.5 percent by 2020.

Besides clean air goals, the line’s Safety and Environmental Protection Policy calls for lessening overall operational impact on the environment, disposing of waste according to domestic and global regulations, the recycling and reuse of materials, and targeting other means to improve the environment via management.

All of this is to say the cruise industry—although environmentally imperfect at times—is making concerted efforts to be the best it possibly can be. Provided brands like Norwegian Cruise Line continue to do their part and uphold the standards they themselves pioneer, the earth and travelers will thank them.

For more information on the industry’s environmental efforts, visit https://www.cruising.org/about-the-industry/research.