Tag Archives: revamp

Good Day, Carnival Sunshine

Posted on by
Reply

Good Day, Carnival Sunshine

September 28, 2013After a $155 million makeover, Carnival Destiny transforms into a dramatically different ship — Carnival SunshineBy: Marilyn Green

Sunshine features a WaterWorks water park with three slides. // © 2013 Carnival Cruise Lines

Sunshine features a WaterWorks water park with three slides.

Carnival Cruise Lines’ recent extreme transformation of Carnival Destiny into Carnival Sunshine has left the ship feeling much more like Carnival Magic and Carnival Breeze. The 3,006-passenger vessel’s $155 million makeover changed not just the ship itself but the spirit of the cruise experience.

Entertainment is served in short, snappy sessions, with three polished production shows in the Palladium Show Lounge. Fast-paced comedy shows take place in the Punchliner Comedy Club, featuring up-and-coming talent brought in by comedian George Lopez.

The intense, fast entertainment pairs well with the dozens of food and drink possibilities that include a wonderful burrito bar, uber-burgers contrived by Guy Fieri of Food Network fame, a 24-hour pizza bar serving made-to-order choices and Carnival’s own Red Frog beer.

Bonsai Sushi, which also has a home on Magic and Breeze, features top-notch combination dishes, and the Asian eatery, JiJi, appearing for the first time on Carnival is a home run. At JiJi, each table has a designated “director” who helps diners navigate through Pan-Asian appetizers, main dishes and sides. A steal at $12, the food is excellent, abundant and served to be shared. The presentation is gorgeous and, with selections from vegetarian to pork and beef, there’s something for any taste. JiJi and Cucina del Capitano, a new Italian restaurant, had ample seating and breakfast offerings. So even when the buffet filled up, there was plenty of space for a quiet meal.

Less quiet is the Punchliner Comedy Brunch on days at sea. It’s a rough ride for the comedians, who have to perform over hungry and sometimes hungover guests. There was a lot of unplanned laughter as passengers tried to explain to their international servers what some of the jokes meant.

The overall atmosphere of Sunshine has a decidedly Caribbean flavor, from the tequilas at Blue Iguana to the rums at the Red Frog. The tropical touch is echoed in the public area and stateroom decor. Like Magic and Breeze, Sunshine has become more subtle in color than Destiny’s former flamboyant Joe Farcus designs.

There’s nothing restrained about the new WaterWorks water park, however. Its three adrenaline-rush water slides have excited cruisers lining up to conquer the 334-foot-long Twister. They shrieked all the way down the water slide, and bystanders cheered those trying out the dual racing slides. A gentle water play area caters to the younger cruisers, who squeal and scatter under the 150-gallon dump bucket. Above the ship, the suspended ropes course had plenty of participants.

At the opposite end of the the ship is Serenity, the complimentary adult retreat with a pool, a whirlpool and seductive, cushioned chaise lounges and chairs. Tell your clients to try to capture one of the circular two-person lounges. I’m a sucker for the sight and sound of a waterfall, and Serenity has a beautiful one with fabulous views.

In the evenings, popular movies are shown on the poolside 270-square-foot, high-tech LED screen. Movies at the Seaside Theatre were very popular with teens on our cruise. Alternatively, Sunshine’s Liquid Lounge nightclub rocks well into the night. It’s great fun for all, except for the cruisers in the staterooms just above the club on Deck 6 who complained abut the heavy bass.

All these activities mean that passengers are spread out, and there is no feeling of overcrowding even though Carnival added 182 staterooms to Sunshine. The clever and flexible use of space sends guests throughout the ship for meals, relaxation and entertainment. There were so many different things happening all over the ship that there were no long lines.

Sunshine sails in November from Europe to New Orleans, where she will offer weeklong roundtrip itineraries until April. She will then join Carnival Liberty in cruising from Port Canaveral on five-, seven- and eight-day Bahamas and Caribbean cruises.

Thomas Cook reveals rebrand

Posted on by
Reply

Thomas Cook reveals rebrand

By Phil Davies

Thomas Cook reveals rebrandThe Thomas Cook globe and strapline “Don’t just book it, Thomas Cook it” are to disappear from today and be replaced by a new group symbol across all markets.

A ‘sunny’ shining orange heart is the new unifying Thomas Cook brand and will appear with a new strapline: “Let’s go!”

The image revamp is the third major strand to the group’s turnaround plan led by chief executive Harriet Green following the ‘high tech, high touch’ strategy announcement in March and group refinancing in May.

The new brand strategy was unveiled this morning.

The ‘sunny heart’ will replace the current ‘globe’ symbol on websites, and in Cook’s international stores, airline fleet and throughout its UK headquarters and overseas offices.

The group’s many leading brands, such as Neckermann in Europe, Ving in Sweden, Condor in Germany and Elegant Resorts in the UK, will all connect with the ‘sunny heart’ in different ways.

Simplifying the brand proposition is a key element in the group’s profitable growth strategy, building on Thomas Cook’s already strong brand heritage and projecting its transformation into a single united business, the group said.

Green said: “At our Capital Markets presentation in March we committed to reduce our multiple UK brands from 30, to less than 10 consumer facing and B2B brands, eliminating confusion and making it easier for customers to interact with us.

“This major milestone in the transformation of our company, as we continue to develop our product offering and focus on our omni-channel approach, is much more than the rollout of a new logo.

“It symbolises how we are leveraging the combined power of the group to maximise our presence in the mind of customers, whilst helping to reduce cost.”

Harriet Green Thomas Cook

Group chief financial officer Michael Healy added: “Having already piloted this approach in our North European businesses since November 2012, we have proven that it has heightened brand awareness, driven more website traffic, increased early and repeat bookings and improved conversion rates.

‘This unification has been developed internally and we are rolling it out appropriately for this stage in our transformation journey.”

Green added: “What we’re announcing today is a renewed promise to our customers, our people and suppliers.  A promise that we’re putting them at the heart of our transformation it’s the essence of who we are.

‘The unification of our brands under the Sunny Heart is three fold; it will make it easier for our customers to understand the full strength and end-to-end value of the entire Thomas Cook Group coupled with our full innovative offering of our services and products; it will show more clearly what differentiates us and how we provide a total experience along every touch point – from research, to booking, to anticipation, to the holiday itself; and importantly, it will clarify our customer promise– a complete range of inspirational experiences for our customers.”

Sunsail rebrand to broaden appeal

Posted on by
Reply

Sunsail rebrand to broaden appeal

By Phil Davies

Sunsail rebrand to broaden appealYachting specialist Sunsail is seeking to encourage more holidaymakers onto the water with a brand revamp.

The new brand identity is being unveiled this week in an effort to appeal to a wider customer base.

Research by the Tui-owned operator found that potential customers find it difficult to engage in sailing holidays due to a long list of perceived barriers to entry – it’s expensive, it’s too hard, it takes too long to learn, it’s cramped and uncomfortable and it’s “not for me”.

The company’s priority is to cater for the needs of ‘new to sailing’ consumers by helping them to more easily discover and experience the range of activities and holiday options available in destinations.

Sunsail provides a fleet of more than 800 yachts in 27 locations worldwide and runs a Beach Club in the Mediterranean.

The new brand identity reflects that “whoever has an experience with Sunsail has a sense of personal fulfillment,” the company said.

Head of global marketing Simon Conder said: “It is important that Sunsail retains its established values but at the same time develops a new and modern identity.

“The rebranding exercise will ensure that we get the right message out there. We feel it’s important to let people know what Sunsail stands for and ultimately make it easier for our current and potential clients to choose our brand and products.

“The brand identity now reflects and supports the leading position and landscape for Sunsail.

“Sunsail shares with its customers an incredible enthusiasm for sailing and its holidays offer zest, vitality and, above all, fun for all”.

Prices start at £399 per person for a seven-night Beach Club holiday on a half board basis at Sunsail Club Vounaki in Greece including flights from Gatwick, transfers and watersports.