Sunsail rebrand to broaden appeal

Sunsail rebrand to broaden appeal

By Phil Davies

Sunsail rebrand to broaden appealYachting specialist Sunsail is seeking to encourage more holidaymakers onto the water with a brand revamp.

The new brand identity is being unveiled this week in an effort to appeal to a wider customer base.

Research by the Tui-owned operator found that potential customers find it difficult to engage in sailing holidays due to a long list of perceived barriers to entry – it’s expensive, it’s too hard, it takes too long to learn, it’s cramped and uncomfortable and it’s “not for me”.

The company’s priority is to cater for the needs of ‘new to sailing’ consumers by helping them to more easily discover and experience the range of activities and holiday options available in destinations.

Sunsail provides a fleet of more than 800 yachts in 27 locations worldwide and runs a Beach Club in the Mediterranean.

The new brand identity reflects that “whoever has an experience with Sunsail has a sense of personal fulfillment,” the company said.

Head of global marketing Simon Conder said: “It is important that Sunsail retains its established values but at the same time develops a new and modern identity.

“The rebranding exercise will ensure that we get the right message out there. We feel it’s important to let people know what Sunsail stands for and ultimately make it easier for our current and potential clients to choose our brand and products.

“The brand identity now reflects and supports the leading position and landscape for Sunsail.

“Sunsail shares with its customers an incredible enthusiasm for sailing and its holidays offer zest, vitality and, above all, fun for all”.

Prices start at £399 per person for a seven-night Beach Club holiday on a half board basis at Sunsail Club Vounaki in Greece including flights from Gatwick, transfers and watersports.

Sun Princess cancels first sailing following £30m revamp

Sun Princess cancels first sailing following £30m revamp

By Hollie-Rae Merrick

Sun Princess cancels first sailing following £30m revampThe first sailing following Sun Princess’s stint in drydock has been cancelled following a switchboard malfunction.

Sun Princess was due to embark on a 14-night Asia cruise ending in Fremantle, Australia, but Princess Cruises has cancelled the sailing following a malfunction in the ship’s switchboard. About 2,000 passengers were due to sail on the ship.

The cruise line said the issue resulted in limited onboard power, which hindered its ability to run hotel operations.

A statement from the line said: “Regretfully, we’ve made the decision to cancel the cruise scheduled to depart today in order to make the necessary repairs.

“The ship will resume service on September 3.

“We’re providing all passengers a full refund and a 100% future cruise credit. Additionally, we’re covering the costs for all return flights home and incidentals. A special team has been sent to Singapore to assist passengers.”

Sun Princess has been in drydock for two weeks, were it gained a new atrium with an International Cafe, a new sushi and seafood venue, an updated Horizon Court buffet and a refreshed Lotus Spa.

The next Sun Princess sailing is scheduled to depart Fremantle on September 3 for a 12-day Asia cruise ending in Singapore on September 15.

Carnival chief Arison orders ‘comprehensive review’

Carnival chief Arison orders ‘comprehensive review’

Carnival chief Arison orders 'comprehensive review'

Costa Cruises’ parent Carnival Corporation is to undertake a “comprehensive review” of all safety and emergency response procedures across its nine cruise lines which run 101 ships worldwide.

Carnival also gave its backing to a call for thorough evaluation of safety regulations by the International Maritime Organisation, requested yesterday by the Cruise Lines International Association.

The moves came as Costa confirmed that survivors of the Costa Concordia will receive a refund for the abandoned cruise after the ship run onto rocks off the west of Italy and “all material expenses relating to it”.

The Italian company added that it was in contact with passengers and consumer protection associations “to determine indemnity for the hardship endured, with the support of the tour operator association of each country”.

This came as a video emerged showing the crew of Costa Concordia reassuring passengers nothing was wrong, after the ship had begun taking in water.

In the amateur footage, a crew member says “everything is under control” and a generator problem will be fixed. She asks passengers to go to their cabins.

The vessel ran aground off Italy’s coast with 4,200 people on board and listed on its side. At least 11 people died and 21 are still missing.

Italian media broadcast what is claimed to be the first phone conversation between port officials and crew of the vessel about 30 minutes after the ship hit rocks. In the exchange, a crew member is heard saying it is experiencing only a blackout, the BBC reported.

Carnival chairman and CEO Micky Arison admitted the Costa Concordia tragedy “has called into question our company’s safety and emergency response procedures and practices”.

He added: “While I have every confidence in the safety of our vessels and the professionalism of our crews, this review will evaluate all practices and procedures to make sure that this kind of accident doesn’t happen again.”

The action by the company, which includes UK-based P&O Cruises and Cunard Line together with the likes of Princess Cruises, Carnival Cruise Lines, Holland America Line and Seabourn, will be led by retired US navy captain James Hunn, the organisation’s senior vice president of maritime policy and compliance.

Hunn and senior health and safety executives from each of the lines will review all safety and emergency response policies and procedures, officer and crew training and evaluation, bridge management and company-wide response and support efforts. He will report to the Carnival’s health, environment, safety & security committee and to chief operations officer Howard Frank.

Carnival also announced that the committee is engaging outside “industry-leading experts” in the fields of emergency response organisation, training and implementation to conduct an audit of all of the company’s emergency response and safety procedures and to conduct a thorough review of the Costa Concordia accident.

Frank said: “This company-wide initiative will identify lessons learned and best practices to further ensure the security and safety of all of our passengers and crew.”