Quantum Technology Delivers Ease

Royal Caribbean International’s new smartship creates a better cruise

By: Marilyn Green

<p>In addition to a skydiving simulator, Quantum of the Seas offers keyless entry to staterooms and robotic bartenders. // © 2014 Royal Caribbean...

The technology on Royal Caribbean International’s (RCI) new Quantum of the Seas is so smoothly, logically blended into life onboard that it makes returning home a bit of a shocker — you actually have to take a key and open your door. Guests on the November inaugural cruise were confronted by technological miracles; the designers of Quantum have been able to create a space where spectacular technical strides create a smooth cruise, rather than demand the focus of attention.

Take the online digital check-in. It needs a bit of time (you must create your own photo ID), but if you complete it, there is virtually nothing to do at embarkation — just collect a Radio Frequency Identification (RFID) wristband that functions as your ID/room key. You can also track your own bag to your stateroom via RIFD tags, and new guests of all ages quickly mastered the Royal IQ app, clustering around the kiosks or downloading it to set up their appointments, reservations and plans.

New onboard experiences are, of course, technology-driven and incredible feats, but they seem perfectly normal within the world that is Quantum. People simply accepted technological magic and got on with enjoying features such as the North Star gondola that looks enough like the London Eye to seem familiar. And the guests trying out the skydiving simulator merely remarked that it took a lot more effort than it appeared, instead of marveling at the technology that produced the experience.

One of the life-changing features is RCI’s new onboard Wi-Fi access, satisfyingly fast and priced at moderate rates, which is expected to attract many who would otherwise not cruise, such as the huge millennial market.

“For millennials, it’s not a real vacation experience unless they can share it,” said Bill Martin, chief information officer for Royal Caribbean Cruises.

Another popular smartship feature is the Robotic Bartenders at the Bionic Bar, but even those seemed eerily familiar (I couldn’t watch them without looking around to see the alien patrons from Star Wars’ famous cantina scene). The Robotic Bartenders B1-0 and N1-C are programmed to the movements of American Ballet Theater’s principal dancer, but their shapes somewhat resemble aquatic creatures. Drinks are ordered tableside with a tablet, mixed briskly by the robots and brought to the customers by a live waiter.

Two70, the performance space, is backed by six RoboScreens that add an extra troupe of performers or coalesce into one impressive image. The room’s Vistarama transforms floor-to-ceiling glass walls into very real backdrops, shown off in the performance of the Cirque-like spectacle “StarWater.” Although the effects are dramatic, the space somehow is very friendly, and several groups remained chatting and sipping drinks for an hour afterward the show.

When you hear about the 80-inch “virtual balcony” LED screens in the inside cabins, it sounds like a gimmick. But in fact, it opens up the whole space and gives occupants a true vision of the weather and surroundings. The smartship elements also have increased efficiency and environmental responsibility; computer modeling is used to reduce Quantum’s energy consumption, including efficient hull configuration, engine design and energy saving devices.

Even the crew’s superb service has been given a boost with tablets carrying custom apps that help them track guest preferences. And those same personal tablets enable the crew to Skype their families. They can now be a part of key occasions and see for themselves how their relatives are doing. The rest of the RCI crews will also be given these tablets without charge as the technology is installed across the fleet — 40,000 personal tablets in total.

“This isn’t about technology for its own sake,” one guest said, mirroring my own thoughts. “This is technology for making things better.”

Longtime executives promoted to lead Celebrity, Royal Caribbean

By Jerry Limone
Michael BayleyRoyal Caribbean Cruises Ltd. (RCCL) has named Michael Bayley president and CEO of Royal Caribbean International, transferring to the company’s largest brand from the helm of Celebrity Cruises.

Lisa Lutoff-Perlo replaces Bayley as Celebrity’s president and CEO, promoted from her position as Royal Caribbean’s executive vice president of operations.

Each executive has 30 years of experience in the industry.

Bayley had Lisa Lutoff-Perlobeen Celebrity’s president and CEO since July 2012. At that time, Bayley had been promoted from his position as Royal Caribbean’s executive vice president of operations, and Lutoff-Perlo was promoted to replace Bayley.

The top spot at Royal Caribbean International had been vacant since April, when Adam Goldstein was promoted to president and COO of the parent company.

In a statement, RCCL said Bayley “delivered strong results” at Celebrity “while building the company’s ‘modern luxury’ positioning, which resonated successfully with Celebrity’s sophisticated customer base.”

RCCL said Lutoff-Perlo “played a critical role in the recent successful launch of Quantum of the Seas.”

St. Thomas cruise port to expand

By Gay Nagle Myers

St. Thomas LongBay LandingSt. Thomas is moving ahead with plans to build a new pier at the Havensight cruise terminal, which would enable the busy port to accommodate more ships, including the industry’s largest ships.

The Long Bay Landing project calls for two 1,350-foot-long parallel berths that will be divided by a pier. No construction time line has been announced.

Today, mega-ships such as Royal Caribbean’s Oasis-class vessels must dock at the Crown Bay terminal when calling in St. Thomas. Crown Bay opened in 2007 with two berths.
Of the two ports, Havensight is the busier one. The dock was extended earlier this year so that it could accommodate three ships, but there are times when three berths aren’t enough. Ships sometimes have to anchor in the harbor and tender passengers to and from shore when the pier is full.

The Long Bay Landing project will keep the U.S. Virgin Islands competitive with other Caribbean destinations as well as increase government revenue, according to Joseph Boschulte, president and CEO of West Indian Company (WICO), operator of the Havensight terminal.

“We thought long and hard about how this would affect not only our bottom line, but also the territory as a whole. We had to be sure that any new development would not be at the expense of our environment and our community,” Boschulte said.

Cruise-related revenue accounts for more than 70% of the Virgin Islands economy.

“We can no longer rest on our laurels, thinking that our islands are the automatic first choice for travelers,” Boschulte said. “The competition is tough, and our neighbors have watched both the good and bad choices we have made in order to improve our products.”

St. Thomas cruise passengers numbers totaled 1.47 million through September, up 4% over the same period in 2013. Year-end passenger numbers in 2013 came close to the 2 million mark (1.99 million), up 4.9% over 2012.