Cruise Companies Pursue Different Brand Growth Strategies

Carnival Horizon and Mein Schiff 6

The multi-brand cruise companies will continue to grow their largest and most popular brands, but individual brand growth may surprise, according to the 2019 Cruise Industry News Annual Report.

While Carnival Cruise Line brand will continue to be the dominant brand for Carnival Corporation over the next decade, carrying twice as many passengers as the second-largest brand, Costa Crociere will see the most capacity growth over the same time period, driven partially by its short cruises in China.

AIDA will be third in terms of capacity growth, followed by Princess Cruises.

Altogether the Carnival brands will grow their passenger capacity from an estimated 12 million (double occupancy) in 2019 to some 16 million in 2027, barring any ship withdrawals and deployment changes.

At Royal Caribbean Cruises, the Royal Caribbean brand will also continue to dominate and could be the single largest brand in the world by 2027, growing by an estimated 1.2 million passengers, twice the projected capacity growth for the Carnival brand over the same time period. TUI Cruises, which is 50 per cent owned by Royal Caribbean, will also see significant growth. However, Celebrity, which will see less growth over the same time period, will remain the second-largest brand at Royal Caribbean. The total capacity for the Royal Caribbean brands is forecast to grow to about 9 million.

MSC Cruises will move up to become the third-largest cruise company with the most capacity growth of any brand, from an estimated 2.4 million in 2019 to nearly 5 million by 2027.

Norwegian Cruise Line Holdings moves to fourth place, however, the Norwegian Cruise Line brand will see the second largest passenger capacity increase. Total capacity for the three Norwegian brands is estimated at 3.7 million in the nine-year forecast.

Genting will also see significant relative growth and remains the fifth largest cruise operator.

Royal Caribbean’s CocoCay Drives Rate and Short Market

CocoCay

“To describe Perfect Day as a home run wouldn’t do it justice. It really resets the bar in the short cruise market,” said Richard Fain, chairman and CEO, Royal Caribbean Cruises, on the company’s second-quarter earnings call.

Fain highlighted Perfect Day CocoCay as part of Royal Caribbean’s strength to adapt to an ever-changing business environment.

“We continue to do well because we continue to adapt our product to the changing desires of our current and future guests and the changing environment which we operate,” Fain added.

Michael Bayley, president and CEO of Royal Caribbean International, said that through 2020, 11 Royal Caribbean ships will call at the private island that now features an expansive water park.

“If you may recall, we put Mariner, Navigator and Independence through Royal Amplified and we completely changed the product offering in the short cruise market and literally put the biggest best ships in that short market, which is about 20-something per cent of the entire American cruise market,” Bayley said. “So we already started to see demand increasing for those products because they are truly great products.”

Bayley said that since May when the new experience opened, the company has taken around 350,000 guests to CocoCay.

Norovirus outbreak on Oasis of the Seas

Image result for Oasis of the Seas

More than 270 passengers have reportedly fallen ill with Norovirus on Royal Caribbean International’s Oasis of the Seas.

Passengers were kept on board for hours after it docked at Falmouth port in Jamaica on Wednesday (January 9).

The ship was on a seven-night cruise through the Caribbean, but passengers have been told they will have their cruise fares refunded in full following the outbreak.

A Royal Caribbean spokesperson told Travel Weekly: “Oasis of the Seas will return to Port Canaveral [in Florida] a day early after an episode of gastrointestinal illness.

“A total of 277 guests and crew members have been affected since the ship departed on January 6 — about 3.3 per cent of the people aboard the ship.

“All of the ship’s guests will receive full refunds of their cruise fare paid.

“We think the right thing to do is to get everyone home early rather than have guests worry about their health. Returning on Saturday also gives us more time to completely clean and sanitize the ship before her next sailing.

“Our guests sail with us to have great holidays, and we are sorry this cruise fell short.”

Passenger Alan Thomas tweeted: “Oasis of the Seas, Royal Caribbean. We’re docked at Falmouth Jamaica. Level 3 Norovirus outbreak. 100+ passengers and a crew member sick. Cancelled shore excursion. Waiting to see if Jamaican authorities let us off the ship.#refund #lostvacation #disappointed #royalcarribean.”

Oasis of the Seas, Royal Caribbean. We’re docked at Falmouth Jamaica. Level 3 Norovirus outbreak. 100+ passengers and a crew member sick. Cancelled shore excursion. Waiting to see if Jamaican authorities let us off the ship. #refund #lostvacation #disappointed #royalcarribean

— Alan Thomas (@alan_thomas13)