Tag Archives: Royal Caribbean

Royal Caribbean’s Allure of the Seas to Undergo $100 Million Upgrade

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The Allure of the Seas is set for a $100 million upgrade in April 2025, Royal Caribbean International announced in a press release.

The refurbishment, which is part of the company’s Royal Amplified refit program, will see the creation of new venues and features onboard.

For a complete picture of the drydock market, see the 2024 Drydock and Refurb Report by Cruise Industry News.

According to Royal Caribbean, after the update, the Allure of the Seas will offer more than 35 ways to dine and drink, as well as new bars, a new water park and upgraded pool decks.

The 2010-built vessel will also see the creation of new suites, as well as Royal Caribbean’s signature Ultimate Abyss slide.

The refurbishment will be completed ahead of the ship’s summer program in the Western Mediterranean, the company added.

Between April and October 2025, the newly amplified ship is scheduled to offer seven-night cruises to Spain, Italy and France.

“From the new Icon and Utopia of the Seas to now the more than $100 million transformation of Allure of the Seas, we’ve upped the ante threefold on the different ways vacationers can get away and make memories with Royal Caribbean,” said Jay Schneider, Chief Product Innovation Officer, Royal Caribbean International.

“Allure will be reimagined with the best of Royal Caribbean and what travellers love. Between new favourites, like the Pesky Parrot tiki bar, and experiences that unlock core memories time and time again, from an incredible pool deck to an unmatched combination of thrills and ways to chill, Allure will have even more of everything that makes it standout favourite,” he added.

First introduced in 2018, the Royal Amplified program included significant refurbishments onboard Voyager-, Freedom- and Oasis-class ships.

Allure’s sister ship, the Oasis of the Seas, was one of the vessels that underwent an “amplification” in 2019.

After debuting its new features in Europe, the Allure of the Seas is set to return to the United States in November 2025 for a series of six- to eight-night cruises to the Caribbean departing from Fort Lauderdale.

Australia Set for Record-Breaking Cruise Capacity in 2024

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According to the 2024 Cruise Industry News Annual Report, the Australian cruise market is poised for record-breaking cruise capacity in 2024.

Building on a strong 2023, the region will see 57 different cruise ships from various brands.

Accounting for approximately four per cent of the global cruise market share, some of the big deployment moves include the arrival of the Crown Princess.

Joining Princess Cruises’ lineup in Australia and New Zealand for the 2024-25 season, the 3,100-guest vessel will offer cruises departing from Sydney, Auckland, Brisbane and more.

Taking over the program currently offered by the Coral Princess, the Crown is also scheduled to offer longer cruises, including sailing to the South Pacific and Europe.

Cruise Industry News independent research shows that P&O Australia continues to serve as the market leader, with three ships operating year-round from ports in Australia and New Zealand.

The company’s fleet includes the Pacific Encounter and the Pacific Adventure, which are among the largest ships sailing in the region.

Other brands with significant capacity in the Australia and New Zealand regions include Royal Caribbean International and Carnival Cruise Line.

Royal Caribbean is deploying three ships to the region in 2024, offering seasonal programs from Sydney and Brisbane.

In addition to the Carnival Splendor operating a year-round schedule out of Sydney, Carnival is once again deploying the Carnival Luminosa to Australia in 2024.

After joining the company’s fleet in 2022, the 2,260-guest ship has been offering seasonal programs from Brisbane.

Australia and New Zealand’s 2024 lineup is also highlighted by Disney Cruise Line, which is returning to the region for a second consecutive season in late 2024.

Following a successful debut in 2023, the Disney Wonder will return to the market in late October for an extended program that features itineraries departing from Brisbane, Auckland, Melbourne and Sydney.

PortMiami Reports Increased Economic Impact in 2023

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PortMiami’s annual economic impact has grown to $61.4 billion, up from $41.4 billion in 2016, according to a study conducted by Martin Associates, according to a press release.

The study measured PortMiami’s impact in terms of jobs, business revenue, consumer spending and state and local taxes. PortMiami has contributed $2.2 billion in state and local taxes, of which $1.6 billion is attributed to port users. Additionally, 340,078 jobs are supported by port activity, including 29,423 direct local jobs.

“PortMiami is not only one of Miami-Dade County’s most important economic engines, its economic impact is also felt regionally and globally,” said Miami-Dade County Mayor Daniella Levine Cava. “This report confirms the seaport’s vital role in supporting good-paying local jobs and contributing to the growth of our community, in addition to our commitment to resilience and reducing our carbon footprint with shore power and our net zero plan.” 

Highlights of the 2023 study:

  • $61.4 billion in total economic activity, which accounts for 3.9 per cent of the $1.6 trillion Gross Domestic Product (GDP) for the state of Florida.
  • $2.2 billion in state and local taxes, of which $1.6 billion is attributed to Port users.
  • 340,078 jobs supported by port activity, including 29,423 direct local jobs.

The economic impact analysis was based on data obtained through interviews and telephone survey programs of the seaport’s tenants and the companies providing cruise and cargo services at PortMiami. In addition, a survey of cruise passengers and crew was conducted to develop passenger spending profiles pre- and post-cruise as well as the spending characteristics of the crew during each port call at Miami. 

“The seaport continues to play a critical role in the economic vitality of our region. We will continue to invest in our infrastructure to ensure that PortMiami remains a world-class cruise and cargo port,” said Hydi Webb, director and CEO, of PortMiami. “I want to thank all the seaport’s partners for their unrelenting support. Our continued growth and success are a result of strong collaborations.”