Tag Archives: Royal

Royal Caribbean: Mobile Devices Driving Onboard Spending

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Serenade of the Seas leaving the Port of Vancouver photo credit Spacejunkie2 Flickr Account.

More and more guests are prebooking onboard experiences and spending money on their mobile devices on Royal Caribbean Group ships, said Jason Liberty, president and CEO.

“The outsized increase in our onboard revenue over the past couple of years has been fueled by new capabilities introduced to make it easier for guests to pre book onboard experiences. We will continue to enhance those capabilities in 2024,” said Liberty.

Approximately 70 percent of guests book at least one activity pre-cruise, he said.

“About a third of onboard purchases are now coming through the mobile app and we already have about 40 percent more pre-cruise revenue booked in 2024 as compared to 2023,” he continued.

“As a reminder, customers who purchase onboard experiences before their cruise, spend about two and a half times more than those who do not buy pre-cruise.”

Royal Caribbean Partners with Eurovision Song Contest

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Royal Caribbean International is now an Official Partner of the Eurovision Song Contest for 2024 and 2025, according to a press release.

Sponsoring the world’s largest live music event, Royal Caribbean will bring to life a variety of experiences, including brand exposure throughout the event, host-city promotion and more.

The new partnership will debut ahead of the upcoming 68th Eurovision Song Contest to be held in Malmö, Sweden, in May 2024, and broadcast in the 37 participating countries with millions of viewers online. This will also mark the start of Royal Caribbean’s European season with six ships sailing from eight cities across the continent.

Ben Bouldin, vice president of Europe, Middle East and Africa, Royal Caribbean International, said: “As two world-renowned brands that are known for delivering memorable moments to millions across the globe, the combination of Royal Caribbean International and Eurovision Song Contest makes the ultimate partnership that will bring to life the very best of world-class live entertainment and a fusion of cultures from all over. With more than 60 historic years of the Eurovision Song Contest, we’re proud to partner with an iconic brand that has a global audience, which only continues to grow with the popularity of an event that has become a cultural moment for so many around the world.”

Martin Österdahl, executive supervisor for the Eurovision Song Contest said: “We’re thrilled to announce our exciting new partnership with Royal Caribbean International. The Eurovision Song Contest and Royal Caribbean share a passion for creating unforgettable experiences that unite people from all around the world. We look forward to making new memories for our fans and guests alike and can’t wait to set sail together on this new adventure!”

Details on how to get tickets for the 68th annual Eurovision Song Contest with Royal Caribbean will be revealed in the coming months.

Royal Caribbean’s Radiance to Resume Service

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The Radiance of the Seas is set to return to revenue service on Sept. 15, Royal Caribbean International confirmed.

After seeing two cruises cancelled due to propulsion issues, the 2001-built vessel is set to resume its regular schedule in Alaska.

“Our Marine technical team has given us green light and we’re thrilled to announce that the Radiance of the Seas will be returning to service,” the company said in a statement sent to booked guests.

“With repairs wrapping up and sea trial preparations underway, we’re now able to confirm our ability to sail as intended,” Royal Caribbean added.

The company also explained that the Radiance’s technical issue was contained to the propulsion system, impacting only the ship’s speed and ability to make it to ports on time.

“In response to some comments seen and heard, seaworthiness was never in question,” the statement continued.

“Thank you for your patience and continued understanding as we worked to resolve this issue. Whether you are celebrating a special occasion or looking to explore, relax and recharge – we have no doubt your time with us will be nothing short of amazing,” Royal Caribbean concluded.

Concluding its summer program in Alaska, the Radiance of the Seas continues to offer seven-night cruises in the region through late September.

Sailing from Seward and Vancouver, the itineraries feature visits to several destinations, such as Skagway, Juneau, Ketchikan, Haines, Icy Strait Point and Sitka.

The Sep. 15 sailing, for instance, sails from Seward to Vancouver and features six ports of call in Alaska and Canada.

Following a repositioning cruise via the Panama Canal, the Radiance of the Seas is set to launch a winter season in the Caribbean in October.

Based out of Tampa, the 2,000-guest ship is scheduled to offer a series of four- to seven-night cruises to Mexico, Honduras and the Bahamas that extend through early April 2024.