P&O makes a play for the School half-terms to capture the Family Market.
P&O Britannia sitting pretty in the Caribbean photo credit Spacejunkie2 (Flickr account)
P&O Cruises has bolstered its autumn half-term offering for 2025 in an effort to entice more families onboard its ships.
The line will operate three seven-night ex-Southampton sailings specifically aimed at families whose children go to schools in different countries within the UK.
The voyages depart on 18 October, 25 October and 1 November 2025. Each sailing covers a different October half-term either in Scotland, Northern Ireland or England.
A P&O Cruises spokesperson said: “Consequently, there will be a much larger number of holidays departing during this period.”
P&O Cruises sales director Ruth Venn said: “We’ve tried to put three consecutive sailings to cover each of three half terms. It’s great to have broad appeal.”
P&O Cruises will return to 12 ports, including Los Angeles, Melbourne, Bali, Bodo and Dunedin, for the first time in five or more years during 2025/26.
The programme also features two new itineraries for Britannia. Prices for the sailings, which include calls to Jamaica, Turks and Caicos and Dominican Republic, start from £1,399pp.
From January 2026, Arcadia will operate a 100-night Eastern Circumnavigation World Cruise for the first time in nine years.
The ship will call into 28 destinations including Dubai, Singapore, Adelaide, Melbourne, Sydney, Dunedin, Auckland, San Francisco and Los Angeles. Prices start from £9,599pp.
The line will visit Tangier, Morocco, for the first time when Azura calls there during its sailing from Valetta, Malta.
Cruises booked by 4 December will include a 10% saving. Past guests, who have cruised with P&O Cruises for 15 nights or more, can access a further 5% discount on selected sailings.
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