The MSC Seaview has departed from the German port of Kiel for the first on a seven-night cruises in the Baltic Sea, according to the cruise line’s press release.
The Seaview is the seventh MSC Cruises’ ship to resume sailings with guests onboard with a further three preparing to start future voyages, which will see half of the company’s fleet back at sea by the end of summer.
The vessel will homeport in Kiel until the beginning of October and the ship will welcome German and international guests for an itinerary to Visby on one of Sweden’s largest islands Gotland, Nynäshamn near the Swedish capital city of Stockholm and Estonia’s capital Tallinn before returning to her North German base.
MSC Cruises’ protected shore excursions are available at all ports of call.
In other MSC news, the weekend also saw Marseille added to MSC Seaview’s sister ship MSC Seaside’s West Mediterranean itinerary, the first French port to reopen for the cruise line and welcome international guests for weekly calls.
Five MSC Cruises’ ships are currently sailing in the Mediterranean – the MSC Grandiosa, MSC Seaside, MSC Orchestra, MSC Splendida and MSC Magnifica. A sixth ship, the MSC Virtuosa, has operated cruises around the UK for British guests only since May 20.
The MSC Meraviglia from Aug. 2 will resume Caribbean cruises from Miami and will be joined in the region from Sept. 18 when the MSC Divina restarts sailing from Port Canaveral near Orlando in Florida.
The MSC Seashore will come into service in August with voyages in the West Mediterranean before the company’s newest flagship transfers in November to Miami for a season in the Caribbean.
As Celebrity Cruises plots its return, with new sailings announced for the Caribbean, European and UK waters this summer, president and chief executive Lisa Lutoff-Perlo tells Tom Parry how the line is looking beyond the pandemic.
“I honestly don’t know if I can put it into words,” beams Lisa Lutoff-Perlo.
Despite the early morning interview, the excitement from Celebrity Cruises’ president and chief executive seems to fizz through her video screen – and for good reason.
Within a matter of weeks the line has revealed restart plans for the UK, Europe and Caribbean – including the launch of its second Edge-class ship, Celebrity Apex, out of Athens.
In the UK, Celebrity Silhouette – fully “revolutionised” after a multimillion-pound renovation infused with Kelly Hoppen redesigns and the British debut of its Always Included all-inclusive fare – will cruise from Southampton in July.
When we meet over Zoom in the last week of March, Silhouette has just joined an ever-growing fleet of ships due to sail UK shores this summer.
But Lutoff-Perlo, rather aptly clutching an Edge-branded mug as she chats, says she is confident Celebrity’s offering will stand out in the “crowded space”.
“The brand we’ve built up and our positioning of ‘new luxury’ – I think the British consumer really understands that. We’re not worried about all the other brands out there. Celebrity is a special brand that stands for a lot and that will serve us well this summer.”
Silhouette will cruise from Southampton in July as Celebrity makes its UK restart
SAFETY FIRST
One obvious point of difference compared with other lines is Celebrity and sister line Royal Caribbean International’s vaccination policy for these summer sailings. Unlike other lines, both require adults to be fully vaccinated, while under-18s must provide negative PCR results.
Lutoff-Perlo says the approach – backed by Royal Caribbean Group’s Healthy Sail Panel – is “something that’s important right now” to instil confidence.
“We’re trying to be agile and do what we believe is the right thing to do at this time, so we can start up and everybody can have a wonderful vacation and feel like they’re in a healthy and safe environment”, she adds.
Lutoff-Perlo has herself recently received her second vaccine dose.
“When I got my second shot, I felt liberated. I carry my little vaccination card around with me – it’s like a badge of honour,” she grins.
The ship has been fully “revolutionised” after a multimillion-pound renovation
Capacity levels also reflect a cautious approach, with sailings starting at around 50% occupancy. “It will start lower than it will end,”
Lutoff-Perlo insists. “We’ll start to slowly but surely ramp up to somewhere in the 50, 60, 70% range.
“We want to prove that a cruise is a very controllable environment where people can have the healthiest and safest vacation in the world.”
She contrasts the onboard measures being prepared to wider tourism regulations in her resident state of Florida. “Tourists are not wearing masks; they don’t need to be vaccinated. I look at that and think: ‘This is OK?’ But yet it’s not OK for cruising to operate [in the US]…”
Her assessment of the US Centers for Disease Control and Prevention’s (CDC) lack of progress in green-lighting sailings is admirably diplomatic amid growing frustrations from stateside cruise bosses and political leaders in recent weeks.
“I don’t believe [the CDC] are ignoring the industry on purpose as they’ve had so much to focus on, but I believe it’s time [to act], and they’re taking notice.”
TIME TO REFLECT
Talk of restarts is a welcome tonic compared with this time last year when Covid’s ever-tightening grip saw the March launch of Celebrity Apex in Southampton cancelled and its fleet begins a prolonged suspension.
I ask Lutoff-Perlo how she has coped during the enforced shutdown and where her and her team’s efforts have been focused. Echoing Royal Group chief Richard Fain’s “Never let a good crisis go to waste” mantra, she says she has coined one of her own: “Wake up and look for the silver lining in the Covid-19 cloud”.
For Lutoff-Perlo, this silver lining was having the time to explore and develop new strategies and onboard experiences.
“I thought, ‘we can’t just be focused on this pandemic, we need to focus on our future’. That was very different from what was going on in the rest of the industry – other brands were just focused on what it was going to take to come out of the pandemic.
“We were trying to say, ‘OK, we’re going to come out of this – but who do we want to be when that happens?’” Lutoff-Perlo admits her leadership style has also adapted to suit the challenges.
“Things that are innate in me as a leader have had to be amplified, and others de-amplified. I’ve always led with my head and a lot of my heart and I think those things have been inversed this past year.
P&O Cruises has reported an “overwhelming” number of bookings for its summer season of UK coastal cruises since they went on sale on the morning of March 22, the cruise line said in a press release.
“We always hoped that these domestic cruises would be popular, given the uncertainty around holidays abroad, but we have never before seen such significant and immediate demand and it certainly shows the effects of lockdown and everyone’s need for a holiday. Many thousands of guests have already made bookings and Iona’s maiden voyage to the Scottish islands is already very well-sold and will be a very special cruise,” P&O Cruises President Paul Ludlow said.
The three-, four- and seven-night cruises on the flagship Britannia and the new ship Iona – billed by the cruise line as “the ultimate British break” – will set sail from Southampton between June and September.
“Where else but by sailing with us on the Iona can you taste Spanish speciality tapas from Jose Pizarro, fine wines chosen by Olly Smith, Marco Pierre White’s beef Wellington and award-winning Snowflake gelato? And that’s before you choose from a new movie release in the boutique cinema or catch a show in SkyDome or a music set in the 710 Club. There’s certainly no other domestic holiday this year which can compete,” said Ludlow.
“We have spent so long working towards this point and we all just can’t wait to see our ships sailing once again, it’s been a very long year,” he added.
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