Tag Archives: Escape

Norwegian Set to Boost Caribbean Cruise Capacity

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“We pair our ships with destinations, sending some of our smaller ships to exotic destinations and some of our larger amenity-filled ships to our fun and sun destinations,” said Harry Sommer, president and CEO of Norwegian Cruise Line Holdings, speaking on Monday at an investor event held in New York.

As a result, “Fun and Sun” (Caribbean, Bermuda and Hawaii) capacity will make up 54 per cent of the deployment for the Norwegian Cruise Line brand in 2026, up from 42 per cent this year.

“It gives our guests the opportunity, on the NCL brand, to return over and over and over again, maximizing their lifetime value and driving high fields.”

Sommer said he believed Norwegian’s ships with increased amenities were perfectly suited for millennial and Generation Z guests.

The company will send its biggest ships to its core destinations in the “Fun and Sun” regions.

As a result, by 2026, the company’s average cruise length will be down to eight days from nine in 2023 with more short and week-long Caribbean sailings as a growing part of the deployment mix.

Capacity days are expected to be in the 12 million range in these “Fun and Sun” destinations by 2026, up from 8 million in 2023, according to a company presentation.

In addition, the mix of the company’s top 10 embarkation points (homeports) will be greater, representing 80 per cent of 2026 capacity, compared to 65 per cent in 2023.

“Our increased Caribbean deployment has given us the ability to invest in our private island in Great Stirrup Cay,” Sommer said, noting the coming two-ship pier for the island set to open in 2025.

Other investments will follow in Great Stirrup Cay, including a VIP area, and the company expects to host approximately 700,000 guests on the island by 2026, up from 400,000 in 2023.

Norwegian Viva to Undergo Enhancements During Crossing; Venues Closed

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According to a letter sent to booked guests, the Norwegian Viva will be undergoing significant enhancements during its upcoming trans-Atlantic crossing.

Set to depart from Puerto Rico on April 7, 2024, the 19-night repositioning cruise is scheduled to end in Lisbon, Portugal.

According to Norwegian Cruise Line, several spaces onboard will be closed as the upgrades take place during the voyage.

“As part of our commitment to continuously offer extraordinary vacation experiences for our guests around the world, and to uphold a consistent world-class product across our fleet, Norwegian Viva will be undergoing some enhancements during your cruise,” the company said in a prepared statement.

“The Speedway Bar will be converted into an all-new Entourage, offering teenagers aged 13 to 17 a dedicated area for them to meet and engage with others their age. Additionally, we will be making some upgrades to the Galaxy Pavilion, the virtual reality complex,” Norwegian continued.

“To complete these enhancements, The Bull’s Eye, Tee Time (mini-golf), The Stadium, The Wave and a section of the Galaxy Pavilion will be closed during your voyage. However, if we are able to reopen these venues during this voyage, we will communicate accordingly,” the company added.

Norwegian Cruise Line also highlighted Norwegian Viva’s remaining entertainment and activities offerings.

“Rest assured, there will still be plenty of activities available to entertain you during your days at sea, including the Speedway, The Drop, The Rush and the Aqua Park,” the company explained.

“We sincerely apologize for this unexpected event and want to assure you that our dedicated team is committed to ensuring you have an unforgettable vacation experience.”

Built by the Fincantieri shipyard in Italy, the Norwegian Viva entered service for Norwegian Cruise Line in August 2023.

The Prima-class vessel is currently wrapping up its first winter program in the Caribbean ahead of a second summer season in the Mediterranean.

Sommer: New NCLH Leadership Brings ‘Fresh Perspective and Energy’

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“With new leadership not only in my seat but in all three of our award-winning brands and most recently for our vessel operation function, there is a possible feeling of reinvigoration and excitement about the future across the entire company,” said Harry Sommer, president and CEO of Norwegian Cruise Line Holdings (NCLH), speaking on the company’s second-quarter earnings call.

Sommer took over as president and CEO of the company earlier this year, following Frank Del Rio’s retirement.

“We are approaching every decision with fresh perspective and new energy, challenging the status quo at every level and encouraging our entire team to think outside of the box and come to the table with new ideas, however big or small,” Sommer said, noting his focus is on the future and how to refine and enhance our strategy to optimize the company’s existing fleet of high-quality assets, further differentiate the business model, build resiliency, advance efforts to drive a positive impact on society in the environment and ultimately drive more value.

“Our executive team has an average of over 20 years in the cruise industry and nearly all have been with NCLH for a decade plus,” he continued.

“I have the unlost confidence that this team is the right one to take the company to even greater heights.”