Tag Archives: Anthem of the Seas

Quantum of the Seas headed to China after inaugural season

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By Tom Stieghorst
Quantum-NorthStarPod-Render.jpgRoyal Caribbean Cruises Ltd. will take the unprecedented step of putting its newest ship in China, following a 2015 winter season of cruising from Cape Liberty in Bayonne, N.J.

Starting in May 2015, Quantum of the Seas will be repositioned to Shanghai, where it will offer a series of three- to eight-day cruises to Korea and Japan.

“Every trend we are seeing in China tells us we can achieve real long-term competitive advantage and appealing returns on our investments in this fast-growing market by accelerating our presence there,” said RCCL President Adam Goldstein. “We will have to be nimble, but the ability to move fast is one of our strengths.”

Quantum will join Royal Caribbean’s Voyager of the Seas and Mariner of the Seas, increasing capacity in the region by 66%.

To fill the void left by Quantum’s departure from New Jersey, Royal Caribbean will move Liberty of the Seas to Cape Liberty for the 2015 summer schedule of sailings to Bermuda, the Caribbean and Canada/New England.

Quantum’s sister ship, Anthem of the Seas, will reposition to New Jersey after an inaugural summer season sailing from Southampton, England. It will begin cruises from Cape Liberty in November 2015.

Goldstein said that consumers in China have grown to expect the best the world has to offer, and Quantum of the Seas meets that standard.

“We are ready to accelerate the growth of this vital market with a ship that will capture the imagination of travelers looking for a one-of-a-kind vacation experience,” he said.

Royal Caribbean’s Quantum leap: No main dining rooms

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By Rebecca Tobin

QUANTUM-AMERICANICONrenderRoyal Caribbean International is eliminating the main dining rooms on its two upcoming ships, the Quantum and Anthem of the Seas, in favor of five smaller restaurants that will offer specific culinary styles.

The five restaurants, to be included in the cruise price, will be among a total of 18 eateries onboard, in a concept Royal Caribbean calls “Dynamic Dining.”

Royal Caribbean also introduced four new specialty restaurants.  Patrons will pay a cover to dine at these restaurants.

The specialty restaurants include Jamie’s Italian, which was developed in coQUANTUM-JAMIESrenderncert with celebrity chef Jamie Oliver. Michael’s Genuine Pub will be a gastropub built on a relationship with chef Michael Schwartz. Devinly Decadence, designed by bestselling author and chef of NBC’s “The Biggest Loser” Devin Alexander, will feature a low-calorie menu.

Also carrying an extra charge will be Wonderland, where chefs will “twist their culinary kaleidoscopes to invent a dreamscape of never-before-seen fare,” Royal Caribbean said.

In addition, the ships will carry Royal Caribbean stalwarts Chops Grille, Izumi Japanese Cuisine and Chef’s Table, plus casual eateries such as the Windjammer lido cafe, Sorrento’s and Johnny Rockets.

Also on the casual side, the SeaPlex Dog House will be the first food truck at sea, Royal Caribbean said.

The line will use a new reservations system for the restaurants. QUANTUM-MICHAELSPUBrender

In eliminating the main dining room, Royal Caribbean appears to be taking the next step in the evolution of cruise ship dining.

Norwegian Cruise Line’s most recent ships, the Breakaway and the Getaway, each have three main dining rooms, but they are smaller and quieter than the traditional two-deck dining rooms on cruise ships. One of main dining rooms on the Breakaway and Getaway has a different menu than the other two.

Princess also has experimented with smaller main dining rooms and cuisine-specific restaurants that are included in the cruise fare.
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Still others have been working on new concepts within their traditional dining rooms, such as Carnival Cruise Lines with its American Table and American Feast.

The 4,180-passenger Quantum of the Seas, scheduled to enter service this November, will sail from Cape Liberty Cruise Port in Bayonne, N.J. The Anthem is due to enter service the following spring.

Allure of the Seas to be based in Europe for first time

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By Hollie-Rae Merrick 

Allure of the Seas to be based in Europe for first timeThe world’s biggest cruise ship, Allure of the Seas, will be based in Europe for the first time next year as Royal Caribbean International targets new customers.

The cruise line said support from the UK trade had been a key factor in the decision.

UK managing director Stuart Leven said agents would have an opportunity to sell “a unique and innovative ship”, perfect for the family market, when the 6,318-berth Allure, which launched in 2010, starts sailings from Barcelona on May 3, 2015.

He said: “We look at the support from the trade when making these decisions, just as we did when we decided to base Anthem of the Seas in Southampton. We look at the markets that support the brand. The UK has always been supportive of Independence of the Seas out of Southampton and it was an obvious decision to take Allure to the Med and open it to a new customer base.”

Royal Caribbean has produced a mini-brochure about the ship and a marketing toolkit that includes videos, campaign tools and images.

Leven said operating Allure in Europe alongside Anthem of the Seas, which will be based in Southampton when it launches in 2015, demonstrated the line’s commitment to the European market. It will be the first time Allure has sailed outside the Caribbean.

The ship will operate seven-night cruises from Barcelona between May and October 2015, calling at Palma, Marseille, La Spezia and Civitavecchia, where there is the chance to join the ship.