Tag Archives: Anthem of the Seas

Royal Caribbean International appoints new director of sales

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By Hollie-Rae Merrick

Royal Caribbean International appoints new director of salesRoyal Caribbean International has appointed a new director of sales for the UK and Ireland.

Ben Bouldin (pictured, right) will lead an 18-strong dedicated sales team. The addition of the newly-created role and the expanded sales and marketing team follows the announcement that Royal Caribbean and sister brands Azamara Club Cruises and Celebrity Cruises would operate as individual businesses.

Bouldin has 15 years experience in sales having held senior roles at PepsiCo International. He will now work alongside Jo Briody, who has been appointed director of marketing and PR for the brand.

Stuart Leven, managing director for UK and Ireland, said: “With a new brand structure in place and the recent announcements confirming Anthem of the Seas deployment to the UK in 2015, Ben joins the Royal Caribbean business at an exciting time.

“I look forward to working alongside him and am confident that with his exceptional experience working with high profile international brands he’ll be able to build on the team’s industry leading track record within the cruise sector.”

Cruise Holidays survey: Quantum the most anticipated ship

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By Tom Stieghorst

Quantum-NorthStarPod-Render.jpgCruise Holidays said Royal Caribbean International’s Quantum of the Seas is the most anticipated cruise ship due in 2014.

In a survey of 133 of its franchisees about trends in cruising next year, Cruise Holidays found that when asked which ship they are anticipating the most, the “overwhelming response” was Quantum.

Other cruise ships entering service in 2014 include the Costa Diadema, Regal Princess and Norwegian Getaway.

Cruise Holidays said that the Quantum, which debuts in November 2014, accounts for 20% of its 2015 bookings so far in 2015.

Quantum, the first in a new class of ships for Royal Caribbean, will carry 4,100 passengers and will sail year-round from Bayonne, N.J., on seven- to 12-day cruises to the Bahamas and the eastern and southern Caribbean.

The survey said the Caribbean continues to command the most bookings of any cruise region by a wide margin, with 54.8% of the total for next year. Europe as a whole remains second with 10.4%, with Alaska third at 9.1% and Bermuda next at 3.5%

River cruises were included for comparison in the list for the first time. They account for 5.7% of all Cruise Holidays bookings in 2014.

Royal Caribbean hires firm to market Anthem of the Seas to younger generation

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Anthem of the Seas

Anthem of the Seas is Royal Caribbean’s brand new cruise ship that is under construction and a member of the Quantum class of cruise ships. Anthem of the Seas will have her first cruise in spring 2015, with a homeport yet to be announced.

Royal Caribbean hires firm to market Anthem of the Seas to younger generation

Royal Caribbean has hired marketing firm TVC in an effort to reach a younger audience in the United Kingdom.  Royal Caribbean’s new cruise ship Anthem of the Seas will be based in Southampton and the hiring is in conjunction with the announcement.

The project work will build up to the new ship sailing out from Southampton in April 2015, with couples and families among the key younger groups targeted.

TVC client service director James Myers believes his company can help Royal Caribbean reach a new group of people, “The brief is about reaching a new audience, and reaching people who would not normally consider cruising.”

The six-figure deal will use music to evoke “holidays and good times” to help Royal Caribbean expand its share of the UK cruise market.

“Reaching a new audience is seen as difficult, so we’re trying to help dispel the myth that a cruise holiday may not be the coolest, most credible way to spend a holiday.”