Hays Travel has acquired Cruise.co.uk’s parent, Victoria Travel Group Limited

Hays Travel has acquired Cruise.co.uk’s parent, Victoria Travel Group Limited

Hays has hailed the deal, which includes Victoria’s Seascanner brand and its German division, Kreuzfahrtberater.de, its largest since acquiring Thomas Cook in 2019.

Victoria Travel Group Chief Executive Chris Gardner will continue to lead the business, alongside UK Managing Director Tony Andrews, Group Chief Financial Officer Carl Tromans, and German Managing Director Tom Reiter.

Existing majority shareholder Bridgepoint will now exit the Victoria Travel Group business, which reported a total transactional value of £252 million in its most recent financial year and said reflected its strong market presence and customer loyalty in the UK and Germany.

This is Hays Travel’s first online travel agency acquisition and a significant milestone for the north east headquartered company, which has been serving customers since 1980.

The move significantly expands Hays Travel’s footprint in the global cruise market and supports the UK’s largest independent travel agent’s strategic growth ambitions in the fast-growing cruise sector, both in the UK and internationally.

Dame Irene Hays, owner and chair of Hays Travel, said: “We have been hugely impressed by the strength of the Victoria Travel Group. 

“Their innovative approach to online cruise retailing and the calibre of their management team make Victoria Travel a compelling addition to our business, which aligns with our cruise strategy and growth ambitions.
 
“We are delighted to welcome Chris, Carl, Tony and Tom to our Hays Travel group; they share our values and are all exceptional at what they do. 

“We look forward to working alongside them, exploring opportunities and learning from each other as we seek to continuously improve the choice, experience and value we offer our customers.”

Meanwhile, Gardner added: “We’re delighted to be joining the Hays Travel family. Their values, customer-first approach, and long-term vision align with ours. 

“This partnership opens up exciting opportunities to grow our brands and deliver even more value to cruise customers in the UK and internationally.”

Jonathon Woodall-Johnston, chief operating officer of Hays Travel, and Jo Rzymowska, a respected cruise industry leader and non-executive director of Hays Travel, will join the Victoria Travel Group board.

Royal Caribbean’s Grandeur Resumes Service with New Barbados Program

After a 21-month operational pause, the Grandeur of the Seas is resuming service for Royal Caribbean International today. The vessel is also launching a new program for the company that features Barbados as a new homeport. 

Sailing from Bridgeport, the Vision-class ship is now offering a series of island-hopping itineraries throughout the Southern Caribbean and Latin America.

The program includes new ports of call for the Royal Caribbean, with itineraries ranging from seven to 14 nights.

For its first cruise, the Grandeur is offering the “Southern Caribbean Explorer” itinerary that features calls in Grenada, Dominica and St. Lucia, in addition to three new ports: Scarborough, Tobago; Port of Spain, Trinidad; and Kingstown, St. Vincent.

Another itinerary offered is the “ABC Caribbean Adventure Cruise” featuring Grenada, Bonaire, Curacao, Aruba, Trinidad and one day at sea.

In January, a longer 14-night cruise also includes stops in Central and South America, with calls to 11 ports, including Limón, Costa Rica; Colón, Panama; and Cartagena, Colombia.

Previously slated to be transferred to sister brand Pullmantur, the Grandeur of the Seas is now the first Vision-class ship to resume service for Royal Caribbean.

The vessel is the third in the series of six ships and entered service originally in 1996. Built in Finland, it has a capacity for 1,950 guests and 74,140 tons.

In 2012, the vessel underwent a major bow-to-stern revitalization. During the five-week-long, $48 million drydocks, the Grandeur received venues first introduced on Oasis-class ships, including new dining options such as the Giovanni’s Table Italian trattoria and the Park Café casual eatery.

The ship’s seven-deck Centrum atrium was also transformed into a chic and lively new space that features an array of daytime activities, as well as unique nighttime entertainment with high-flying aerialists.

The Grandeur of the Seas is the first of three ships that are resuming service for Royal Caribbean International in December.

On Dec. 16, the Brilliance of the Seas is set to welcome guests back for a series of cruises departing from Tampa, while, on Dec. 23, the Enchantment of the Seas resumes service in Baltimore.

With the three vessels returning, Royal Caribbean will close out the year with 20 of its ships back in revenue service.