Miami Dolphins cheerleaders to christen Norwegian Getaway

Miami Dolphins cheerleaders to christen Norwegian Getaway

By Tom Stieghorst
MiamiDolphinCheerleaders-NCLSouth Florida’s version of the Rockettes? That would be the Miami Dolphins cheerleading squad.

Norwegian Cruise Line announced that the cheerleaders for the NFL franchise will be godmothers of the Norwegian Getaway when the ship debuts in February.

Getaway is designed to sail year-round from Miami and be iconic of all things from South Florida. It has Latin restaurants, and a Miami artist designed the hull art.

As part of the package, Norwegian becomes the official cruise line of the Miami Dolphins and Sun Life Stadium, where the football team plays home games.

Previously, Norwegian picked Radio City Music Hall troupe The Rockettes to be godmothers of the New York-themed Norwegian Breakaway, which debuted earlier this year.

Carnival pares fare structure to three core categories

Carnival pares fare structure to three core categories

By Tom Stieghorst
Carnival Cruise Lines announced a long-anticipated simplification of its fare structure, paring the core categories from six to three.

The new structure preserves an Early Saver category that had been both praised and panned by agents. It gives passengers a price-protection guarantee that means agents have to adjust fares when prices fall. Carnival said it is ideal for closing early business because it closes three months prior to sailing for cruises of five days or less and five months on cruises longer than that.

Guests choose cabin assignments and there is a nonrefundable deposit and $50 fee for changes to the reservation.

After Early Saver fares close, Super Saver fares kick in. Deposits are nonrefundable but the cabin assignment is Carnival’s choice.

The third major category is Fun Select. It offers a two-category upgrade and the fare is fully refundable before final payment. Guests pick the cabin.

Carnival said the Fun Select Plus, Easy Saver and Instant Saver fare codes have been eliminated.

“Based on input from our travel agents, we modified the core fare structure to include those fare codes that offered the customer value and choice,” said Brenda Yester, senior vice president of revenue management for Carnival Cruise Lines. “By offering three fare choices instead of six, it simplifies the decision-making process and makes the overall sales experience easier for our travel professionals and their clients.”

Carnival Sunshine to be heavily promoted in social media

Carnival Sunshine to be heavily promoted in social media

By Tom Stieghorst
Carnival Cruise Lines will unleash social media in a concentrated promotion of the Carnival Sunshine on a cruise starting Oct. 11.

The “Nine Days of Sunshine” program will employ Instagram, Facebook, Twitter and cruise director John Heald’s blog to ramp up awareness of Sunshine before its repositioning to New Orleans in November.

Sunshine, which received a $155 million renovation earlier this year, is now sailing in the Mediterranean. The “social media takeover” of the ship include daily Instagram posts of the ship’s spaces and live “meet the crew” chats.

Heald will take viewers on a video tour of the ship’s spaces and post original content on his blog and Facebook page.

Viewers can help direct content for the promotion through daily Instagram polls.

And guests on the current cruise can post Instagram “video shout-outs” to friends and family back home, Carnival said.