Tag Archives: Carnival Elation

Beyond the marketing pitches

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By Tom Stieghorst
*InsightSometimes the reasons people cruise can’t be found in any catalog or sales brochure. The passenger who took 33 consecutive cruises aboard the Carnival Elation earlier this year is an extreme example.

Mark Fosselman found himself on the same itinerary over and over again following the loss of his wife, Becky. She had been in ill health, and the two had shared numerous cruises on the Elation before she passed away in April.

Fosselman told Carnival that the ship held special memories for him and that cruising was very therapeutic in helping him mourn his wife and come to terms with her death.*TomStieghorst

There are many conventional selling points to a cruise. But often it isn’t the size of the cabin, or the itinerary or the food that people care most about when they’re on a cruise.

When I asked a man on a recent cruise why he was on the ship, there was no hesitation: “I wanted to spend time with my brother,” he said. The passenger lived in Tennessee, his brother in Michigan. They didn’t see each other regularly, and a weeklong cruise was a chance to catch up.

More than marketing slogans or ad campaigns, the human need for connection and recognition often drives the choice of a cruise vacation. One passenger on another cruise I took recently was astonished to be the center of attention after his family surprised him with a cruise for his 90th birthday.

Another person on the cruise was aboard with someone who had started to show signs of memory loss. She said she took the cruise because she wasn’t sure in a year or two if her traveling companion would even be the same person.

So it is fine to have the latest and greatest technology on a ship, hot new entertainers or interesting new shore excursions. Onboard spending credits or free gratuities may be the way to seal the deal if someone is close to making a purchase.

But just as often it is the soft things, the human things, that start passengers thinking about taking a cruise. Cruise lines have started to pick up on this in their advertising, for example in Carnival Cruise Lines’ “Moments That Matter” spots or the Princess Cruises “Come Back New” campaign. They’re definitely not hard sell, but effective in the long run, it seems to me.

Man takes same Carnival cruise 33 times in a row

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By Tom Stieghorst
Carnival Elation - FosselmanA Mississippi man has departed the Carnival Elation after setting a record by taking the same four- and five-night itinerary to Mexico 33 times.

Mark Fosselman of Diamond Head, Miss., has been sailing on Elation since April. His five-month odyssey began after his wife Becky passed away. They had sailed together on the New Orleans-based Elation in the past, and the ship evoked good memories, Carnival said in a statement.

Fosselman said his wife loved sailing with Carnival and believed that the cruises contributed greatly to her quality of life despite her declining health. According to Carnival, Fosselman said he considered the voyages therapeutic following his wife’s death.

Carnival said Fosselman is notable because no one else is believed to have sailed as many consecutive Carnival cruises in the line’s 42-year history.

The Carnival Elation staff warmly greeted Fosselman him in the ship’s atrium and held a special farewell reception that included a banner created especially for the occasion when he finally left the ship.

Carnival Sunshine Comes to New Homeport

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After a major renovation, Carnival Sunshine is welcomed in New OrleansBy: Chere Coen

The renewed Carnival Sunshine will homeport in New Orleans. // © 2013 Carnival Cruise Lines

The Details

It seemed appropriate that Carnival’s massive restoration project — the newly rebuilt Sunshine, transformed from the former Carnival Destiny — should have its renaming ceremony in New Orleans. Not only is Louisiana’s state song “You Are My Sunshine,” but winter in the Bayou State remains balmy for the most part, and Carnival Sunshine will host seven-night Caribbean cruises from New Orleans until the spring, while Carnival Elation continues to sail four- and five-night cruises.

The ship, which received an extensive $155 million makeover earlier this year, arrived in New Orleans following a 16-day transatlantic crossing. The 3,006-passenger Carnival Sunshine was renamed on Nov. 17 with a ceremony featuring Gerry Cahill, Carnival president and CEO, and Lin Arison, wife of the late Ted Arison, founder of Carnival Cruise Lines and godmother to the Sunshine.

“We did something in the cruise ship industry that no one has ever done before,” Cahill said of the renovation. “We rebuilt virtually every guestroom on the ship. This was more difficult than building a new ship.”

“It was an amazing thing to see what can be done on a ship,” said Arison, whose association with Carnival Cruise Lines dates back to the company’s inception in 1972 when she named Mardi Gras, the line’s first ship.

The naming ceremony included a performance by the Destrehan High School Band, chosen from the New Orleans area in a competition, and members of the National YoungArts Foundation. Along with her late husband, Arison founded the program as well as the New World Symphony in Miami Beach. Carnival donated $25,000 to each.

“Carnival has taken it further with these gifts for young artists,” Arison said, just before pulling the symbolic ribbon while the audience watched a video of a champagne bottle hitting the ship’s exterior.

Most of those in attendance were travel agents, media and corporate guests, all getting a first-hand look at the newly designed ship before it embarked the following day on a special six-day cruise. Carnival Sunshine remains in New Orleans until April 2014, when it heads to Port Canaveral, Fla., for year-round, five- to eight-day Caribbean departures.

“I am extremely picky, and I was very pleased,” said Terri Howell, owner of Dream Cruises, which has offices in New Orleans and Baton Rouge, La.

Howell had already begun booking cruises for her clients on the Sunshine but she was even more “revved up and ready to sell” after the ceremony.

“I am 100 percent satisfied and am extremely happy to be selling the Sunshine, even though it’s only here for a few months,” she said.

Kathy Lavalla, owner of Vacation Makers Travel in New Orleans, was impressed by the ship’s varied restaurant choices and the hallways, which sport teak doorways, bright colors and beach photos on the walls.

“I love how many dining venues there are,” Lavalla said. “There are so many options.”

Having a ship docked in downtown New Orleans with a massive waterpark on the top deck makes it easy to sell. Lavalla added that children will see the ship and demand that their parents to take them on a cruise.

“Cruises in general are an easy sell in New Orleans,” Lavalla said. “The city is a great port location because visitors can stay a night in New Orleans and see quite a bit in town before sailing. If you come even one day early to New Orleans, you find so many things to do — for families as well as couples.”

The only drawback, both agents agreed, was that Carnival Sunshine would only stay in New Orleans for the winter.

“I wish it could stay longer,” Lavalla said.