Tui transfers shipbuilding slots from Marella Cruises to sister line in push for more UK passengers

Tui transfers shipbuilding slots from Marella Cruises to sister line in push for more UK passengers

Tui Cruises is a joint venture between Tui AG and Royal Caribbean Group (Credit: Tui Cruises)

The new-build slots were previously secured earlier this year for Marella Cruises for delivery in 2031 and 2033.

However, Tui AG said this “strategic decision” to move the slots across to Tui Cruises allows the brand to “build on the success of its Tui Cruises joint venture, which has a proven track record across various European markets and possesses the financial capacity for further expansion investments”.

It also stated that the decision was made to strengthen Tui Cruises’ long-term growth platform in Europe and the UK.

Tui Cruises is a joint venture between Tui AG and Royal Caribbean Group.

Marella Cruises’ down payment to Fincantieri will be reimbursed, and it will continue operations with its existing five-ship fleet.

A Tui spokesperson said: “We are pleased to order two further new-build vessels at the Fincantieri shipyard in Italy. This move strengthens Tui Cruises’ platform for long-term growth and enables us to gradually expand further into other markets, particularly in Northern Europe.

“We look forward to leveraging our solid financial position and proven market expertise to deliver outstanding experiences for our guests.”

The spokesperson added, “As the delivery of the new ships is scheduled for 2031 and 2033, there are currently no further details to share. Over the coming months, we will work on the next steps for this exciting project and will share updates as soon as they are available.”

Marella Cruises Signs with V.Ships Leisure for Ship Management

Marella Cruises Signs with V.Ships Leisure for Ship Management

V.Ships Leisure has been awarded a ship management contract by Marella Cruises, according to a press release.

It is believed to be the largest management contract in the cruise industry.

The five-year agreement will cover the full technical, crewing, digital and ESG management of all of Marella’s five cruise ships, with operations commencing towards the end of 2025.

Adrian Hibbert, Cruise Operations Director at Marella Cruises, commented: “Throughout the tender process, we were hugely impressed by the calibre of the team at V.Ships Leisure and the depth of their industry expertise. We look forward to working together to deliver safe, reliable and sustainable operations across our fleet.”

Per Bjørnsen, CEO of V.Ships Leisure, said: “This contract is a clear endorsement of our talented team, commitment to ESG and our digital-first approach. Above all, it’s a testament to our track record and further reinforces our leadership in the cruise sector. We are extremely proud to be working with Marella Cruises and are looking forward to collaborating to achieve operational excellence.”

The first two vessels will come into management by the end of the year, with the other three joining in the first half of 2026.

As part of the new partnership, V.Ships Leisure will build upon its already strong UK presence by establishing a dedicated Marella Cruises fleet cell in the UK, operating from its Southampton office and supported by the wider V. network. The decision reflects V.’s commitment to providing Marella Cruises with local expertise backed by global scale, reach and experience, according to a press release.

V. will leverage its ShipSure platform to enable data-driven decision-making across fleet maintenance and operations, supporting more efficient and proactive management and giving Marella Cruises enhanced transparency into the operations.

Marella Cruises will benefit both from V.’s end-to-end management services and from V.ERDE, our dedicated decarbonisation and environmental compliance program.

Marella Cruises will offer voyages to Canada

A new 14-night East Coast Adventure sailing, departing Port Canaveral in October 2023 and calling at Newport, Bar Harbor, Saint John, Sydney, Halifax and Boston, will go on sale on 21 July, along with the line’s full winter 2023 programme. 

Speaking to TTG on Tuesday (28 June), managing director of cruise at Tui UK and Ireland Chris Hackney said the new itineraries will “bring North America to life”.

“It’s a great time of year to go to Canada, and we’re really excited to go there for the first time,” he added.

“We’re going to different parts of the US and offering a nice range of options. It brings to life the different destinations, whether it be the south, the north, it will be very appealing to customers and it will help tick off those bucket-list holidays.”

Discovery will also offer a 12-night Stateside Discovery sailing, departing Port Canaveral and calling at Miami, New Orleans, the Dominican Republic and Barbados.

Meanwhile, the line’s newest ship, Marella Voyager, will offer three Caribbean itineraries from Barbados in winter 2023, including an eight-night Paradise Islands sailing in November 2023, which calls at Tortola, Saint Maarten, Saint Kitts, Antigua and Dominica.

Elsewhere, Marella Discovery II will homeport in Singapore and offer a 14-night Eastern Experience sailing, calling at Laem Chabang, Phu My, Malacca, Langkawi and Patong Bay.

“We have operated in Asia in the past, but this time we will homeport out of Singapore, where the ship will overnight, giving customers the opportunity to experience the destination in the day and the evening,” Hackney added.

“In the past, we have received really good feedback from customers on being in a place like Singapore, where you’re centrally located in such a vibrant city, so we think it will go down really well.

“Everything is really exciting, and these new itineraries allow us to bring in some new destinations, we have a lot of customers who ask when we’re going back to Asia and it’s great to be able to bring it back for next winter for customers to see some fantastic parts of the world.”