Tag Archives: Marella cruise

Marella Expands Drinks Range with 18 Non-Alcoholic Options

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Marella Expands Drinks Range with 18 Non-Alcoholic Options

Marella Cruises has announced that it is offering 18 new alcohol-free cocktails, six 0 percent ABV spirits, four 0 percent wines, as well as non-alcoholic beer and cider alternatives.

Luke Saunders, food and drink development manager at Marella Cruises, said: “We are pleased to be expanding our non-alcoholic drinks menus onboard across our ships.”

“After listening to customer feedback and reviewing the gaps in our menu, we want to enhance a customer’s experience onboard and cater to those who would prefer a non-alcoholic alternative,” added Saunders.

“We are looking forward to our new and returning customers trying out 0 percent cocktails for when they are next onboard.”

From August 2026, all guests sailing on Marella Cruises will be able to enjoy an expanded range of non-alcoholic drinks as part of the line’s All-Inclusive offering, the company said, while guests upgrading to Premium All-Inclusive will also have access to a selection of 0 percent ABV spirits and alcohol-free cocktails.

The expanded range includes 0 percent red, white, rosé and sparkling wine, Heineken 0 percent and Somersby 0 percent cider, Marella said in a press release.

The company will also introduce gluten-free Estrella beer to its All-Inclusive drinks offering.

Customers on the Premium All Inclusive package can enjoy six 0 percent ABV spirits, including Lyre’s:

  • London Dry Gin
  • American Malt Bourbon
  • White Cane Rum
  • Agave Blanco Tequila, and
  • Coffee Originale and Lyre’s Italian Spritz.

The expanded range also includes 18 crafted alcohol-free cocktails, including:

  • “Grapefruit Refresher” — includes Lyre’s London Dry with pink grapefruit and soda
  • “Nojito” — Lyre’s White Cane with mint, lime and soda
  • “Summer Sour” — includes Lyre’s London Dry with lemon, soda, mint and basil, and
  • “Gentle Fashioned” — Lyre’s American Malt with bitters and orange peel.

The enhanced non-alcoholic drinks will be a part of the offering onboard all Marella’s ships available across the fleet from August 2026.

Marella Cruises Signs with V.Ships Leisure for Ship Management

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Marella Cruises Signs with V.Ships Leisure for Ship Management

V.Ships Leisure has been awarded a ship management contract by Marella Cruises, according to a press release.

It is believed to be the largest management contract in the cruise industry.

The five-year agreement will cover the full technical, crewing, digital and ESG management of all of Marella’s five cruise ships, with operations commencing towards the end of 2025.

Adrian Hibbert, Cruise Operations Director at Marella Cruises, commented: “Throughout the tender process, we were hugely impressed by the calibre of the team at V.Ships Leisure and the depth of their industry expertise. We look forward to working together to deliver safe, reliable and sustainable operations across our fleet.”

Per Bjørnsen, CEO of V.Ships Leisure, said: “This contract is a clear endorsement of our talented team, commitment to ESG and our digital-first approach. Above all, it’s a testament to our track record and further reinforces our leadership in the cruise sector. We are extremely proud to be working with Marella Cruises and are looking forward to collaborating to achieve operational excellence.”

The first two vessels will come into management by the end of the year, with the other three joining in the first half of 2026.

As part of the new partnership, V.Ships Leisure will build upon its already strong UK presence by establishing a dedicated Marella Cruises fleet cell in the UK, operating from its Southampton office and supported by the wider V. network. The decision reflects V.’s commitment to providing Marella Cruises with local expertise backed by global scale, reach and experience, according to a press release.

V. will leverage its ShipSure platform to enable data-driven decision-making across fleet maintenance and operations, supporting more efficient and proactive management and giving Marella Cruises enhanced transparency into the operations.

Marella Cruises will benefit both from V.’s end-to-end management services and from V.ERDE, our dedicated decarbonisation and environmental compliance program.

Marella Cruises to build two new cruise ships

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UK cruise ship operator moves into newbuilding for the first time as part of company’s refleeting

Fincantieri and TUI AG have signed a memorandum of agreement for the design and construction of two new cruise ships for the Marella Cruises brand. This agreement represents a major step for Marella Cruises, which is venturing into newbuilding for the first time and has chosen Fincantieri as its strategic partner for this transformation.

A statement said the ships would be designed specifically for the English market and have a focus on environmental sustainability. They will redefine premium cruising through refined design, high-quality materials and spacious accommodations.

The two vessels will be delivered in 2030 and 2032.

Fincantieri chief executive and managing director Pierroberto Folgiero commented, “We are proud to welcome Marella Cruises as a new customer and to support its vision as it enters the newbuild segment. The project will bring together our expertise in ship design, innovation and sustainability to deliver vessels that meet the evolving expectations of modern cruise passengers.”

Fincantieri has built a solid and successful relationship with TUI Cruises, the joint venture between TUI AG and Royal Caribbean Cruises. In February, the Group delivered the cruise ship Mein Schiff Relax, the first of two InTUItion-class concept cruise ships which is dual-fuel powered, while the second unit, Mein Schiff Flow, is under construction at the Monfalcone shipyard, with delivery scheduled for 2026.

Marella Cruises said in a statement, “The UK cruise market, in which Marella holds a leading position, continues to prove an attractive investment proposition and is expected to grow by 9% per annum until 2030. The project is anticipated to enhance Marella’s competitive position in the UK market, ensuring a long-term cruise product proposition.”