Tag Archives: Marella cruise

Marella Cruises Signs with V.Ships Leisure for Ship Management

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Marella Cruises Signs with V.Ships Leisure for Ship Management

V.Ships Leisure has been awarded a ship management contract by Marella Cruises, according to a press release.

It is believed to be the largest management contract in the cruise industry.

The five-year agreement will cover the full technical, crewing, digital and ESG management of all of Marella’s five cruise ships, with operations commencing towards the end of 2025.

Adrian Hibbert, Cruise Operations Director at Marella Cruises, commented: “Throughout the tender process, we were hugely impressed by the calibre of the team at V.Ships Leisure and the depth of their industry expertise. We look forward to working together to deliver safe, reliable and sustainable operations across our fleet.”

Per Bjørnsen, CEO of V.Ships Leisure, said: “This contract is a clear endorsement of our talented team, commitment to ESG and our digital-first approach. Above all, it’s a testament to our track record and further reinforces our leadership in the cruise sector. We are extremely proud to be working with Marella Cruises and are looking forward to collaborating to achieve operational excellence.”

The first two vessels will come into management by the end of the year, with the other three joining in the first half of 2026.

As part of the new partnership, V.Ships Leisure will build upon its already strong UK presence by establishing a dedicated Marella Cruises fleet cell in the UK, operating from its Southampton office and supported by the wider V. network. The decision reflects V.’s commitment to providing Marella Cruises with local expertise backed by global scale, reach and experience, according to a press release.

V. will leverage its ShipSure platform to enable data-driven decision-making across fleet maintenance and operations, supporting more efficient and proactive management and giving Marella Cruises enhanced transparency into the operations.

Marella Cruises will benefit both from V.’s end-to-end management services and from V.ERDE, our dedicated decarbonisation and environmental compliance program.

Marella Cruises to build two new cruise ships

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UK cruise ship operator moves into newbuilding for the first time as part of company’s refleeting

Fincantieri and TUI AG have signed a memorandum of agreement for the design and construction of two new cruise ships for the Marella Cruises brand. This agreement represents a major step for Marella Cruises, which is venturing into newbuilding for the first time and has chosen Fincantieri as its strategic partner for this transformation.

A statement said the ships would be designed specifically for the English market and have a focus on environmental sustainability. They will redefine premium cruising through refined design, high-quality materials and spacious accommodations.

The two vessels will be delivered in 2030 and 2032.

Fincantieri chief executive and managing director Pierroberto Folgiero commented, “We are proud to welcome Marella Cruises as a new customer and to support its vision as it enters the newbuild segment. The project will bring together our expertise in ship design, innovation and sustainability to deliver vessels that meet the evolving expectations of modern cruise passengers.”

Fincantieri has built a solid and successful relationship with TUI Cruises, the joint venture between TUI AG and Royal Caribbean Cruises. In February, the Group delivered the cruise ship Mein Schiff Relax, the first of two InTUItion-class concept cruise ships which is dual-fuel powered, while the second unit, Mein Schiff Flow, is under construction at the Monfalcone shipyard, with delivery scheduled for 2026.

Marella Cruises said in a statement, “The UK cruise market, in which Marella holds a leading position, continues to prove an attractive investment proposition and is expected to grow by 9% per annum until 2030. The project is anticipated to enhance Marella’s competitive position in the UK market, ensuring a long-term cruise product proposition.”

TUI Group Q3 Numbers: Cruise Prices Up

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Mein Schiff 3 photo credit Spacejunkie2 – Flickr images

TUI Group announced its third quarter results and noted that cruise prices are up two per cent for its three brands: TUI Cruises, Marella Cruises and Hapag-Lloyd Cruises.

The three brands will deploy 17 ships during the summer, the company said, with passenger cruise days going up 11 per cent for the coming four quarters thanks to the new Mein Schiff 7, which joined the fleet in June.

Occupancy rates were up at all three brands. The Mein Schiff fleet saw occupancy at 101 per cent, up from 98 per cent a year prior; Hapag-Lloyd was up to 78 per cent from 73 per cent, and Marella Cruises was up to 98 per cent from 95 per cent.

The average daily ticket prices were also up, reported at 207 euros for TUI Cruises, up from 191 euros last year. Hapag-Lloyd saw its daily ticket price at 733 euros, up from 706 euros, and Marella Cruises reported its average daily ticket price at 189 pounds, up from 178 pounds in 2023.