Cruising’s advantage over theme park magic

By Tom Stieghorst
I had the chance last week to spend some time at a Central Florida theme park, one of the cruise industry’s competitors for the vacation dollar.

Universal Studios Orlando offers a formidable array of attractions, including an evening entertainment complex, three luxury hotels with a budget-priced resort in the wings and a pair of theme parks chock full of roller coasters, rides and faithful backlot reproductions of New York, San Francisco and even Homer Simpson’s hometown, Springfield.

The latest project at Universal is a re-creation of London for an attraction devoted to literary wizard Harry Potter. Sometime this summer The Wizarding World of Harry Potter — Diagon Alley will open, bringing the Wyndham Theater and other landmarks of the city to more than 6 million Universal Studios visitors annually.

Cruise lines have one crucial edge in the competition. While theme parks must re-create the world in Central Florida, cruise ships can actually bring guests to all of the fascinating destinations that can only be represented at land-based parks.*TomStieghorst

It seems almost too obvious to mention, but “destination” sometimes gets lost in the cruise industry’s sales initiatives.

One of Wizarding World’s marvels will be a train, the Hogwarts Express, running between the new attraction in Universal Studios and the original Harry Potter theme area in the adjacent Islands of Adventure park.

Although Universal is withholding details, executives hint that the train will have video screens instead of windows to project images of London and the British countryside on the journey from Diagon Alley to the imaginary Hogsmeade village in Scotland. It will be exciting to see, and I’ll look forward to it as much as the next theme park fan. But on a cruise excursion one could see the real thing in all of its glory. That has to trump seeing the facsimile in Orlando, no matter how clever the reproduction.

The same applies to the themed re-creations of France, China and Morocco in Walt Disney World’s Epcot or the Bavarian beer hall at Busch Gardens in Tampa. How much better to drink some locally brewed beer in Hamburg, or see the quays of Shanghai from the deck of a cruise ship.

Orlando has its advantages, too. Plenty of people who struggle to afford going abroad can see a version of distant lands there. But cruises can take guests to the real thing, and that’s a selling point agents ought to play up.

Tower part of Canaveral’s expansion

By Tom Stieghorst

Hotels onboard for parking perk

A program at Port Canaveral lets guests at eight nearby hotels park their cars at the port garages at a 40% discount, as an alternative to running a park-and-ride shuttle. Read More

One of the fastest-growing cruise ports worldwide is Central Florida’s Port Canaveral, which benefits from its proximity to Walt Disney World and the islands of the Bahamas.

Only an hour east of Disney and Orlando Airport, the port opened a sixth cruise terminal this summer and already has plans to finish a seventh next November.

The port is laid out on either side of a 12,000-foot east-west channel, allowing for cruise and cargo areas on the north side and recreational uses like boating, fishing and dining on the south side.

Exploration Tower at Port CanaveralEven on the north side, there is a division of functions, said David Poston, director of business development for cruise, tourism and hospitality. “We’ve been very successful at Port Canaveral in keeping our cruise activity separate from our cargo industry,” he said. “There’s not a lot of unattractive things to look at here.”

Visitors can now get a bird’s-eye view of the port from its new $23 million Exploration Tower.

Opened Nov. 8, the seven-story building can host about 100 people on its top deck, which has a prime view of the Kennedy Space Center just north of the port. But almost every floor has good views of the center because the north side of the building is mostly faced with glass.

“There’s never been a view quite like the one from the tower,” said Brian Blanchard, director of recreation operations for the port.

Although the space shuttle launches have been discontinued, Space X and other contractors continue to send unmanned payloads into orbit from the Canaveral launch facility.

The observation deck has a “perfect” view of the Space X launch pad, Blanchard said.

The viewing area atop the Exploration Tower at Port Canaveral.But there’s plenty to do at the 22,000-square-foot tower when a launch isn’t on the agenda.

The first six floors are full of port history, interactive displays and installations that give visitors ideas for things to do in Central Florida. There is a 13-minute movie of the port. A simulator lets someone play pilot by bringing a vessel into port under three different scenarios.

An exhibit on the second floor displays scale models of the Starship Royale and two of its sister ships. Sailing as “the Big Red Boat,” the Premier Cruise Line vessel became the first multiday ship to be homeported at Port Canaveral, starting in 1984.

There is a whole floor devoted to the space program and its connections to the port as well as a 72-seat theater on the fourth floor, with shades on three walls that can be raised to offer a panoramic view.

One of the area’s retail magnets, the Ron Jon Surf Shop, has installed a 12-foot-tall breaking wave fashioned out of surfboards, part of the tower’s role as a tour center for visitors.

The breaking wave at Ron Jon Surf Shop.The tower, which costs $6.50 for adults and $3.75 for ages 3 to 10, is part of a bigger vision for the port’s south side, which now includes waterfront restaurants and bars, a marina, terminals for small gaming ships and even a seafood processing plant.

To date, there have been no multiday cruise terminals on the south side, but that will change. An $85 million terminal and 1,000-space parking garage are being built next year east of the Exploration Tower.

“It’s going to be a two- to three-minute walk” to the tower, Blanchard said.

The master plan for the south side calls for a 5,000-seat amphitheater to the east of the tower and a greenway lined with shops and restaurants, a hotel and an entertainment venue to the east.

Carnival Cruise Lines, Disney Cruise Line and Royal Caribbean International all homeport ships at Port Canaveral, and visitors making stops on port calls are growing.

In the past two years, ship calls increased from 86 to 123, and that number is poised to grow as vessels such as the Norwegian Breakaway make stops there on seven-night voyages that begin and end in New York.

U.S. News & World Report ranks cruise lines

By Tom Stieghorst

U.S. News & World Report is the latest magazine to issue rankings of cruise lines and ships.The magazine’s inaugural cruise issue puts Royal Caribbean International atop the list of “best cruise lines for the money” and ranks Crystal and Silversea as the No. 1 and No. 2 luxury lines, respectively.Disney tops the “best cruise lines for families” category while Crystal is ranked first in “best cruise lines for romance.”

The rankings also include best cruise recommendations by budget, traveler type, region and brand.

Other magazines that rank cruises include Travel & Leisure and Conde Nast Traveler.