Royal Caribbean and Norwegian: Differing Strategies on Caribbean Cruises

Royal Caribbean International and Norwegian Cruise Line are taking different business approaches when it comes to Caribbean deployment.

Caribbean itineraries will make up roughly 65 per cent of Royal Caribbean’s deployment this year, compared to approximately 33 per cent for Norwegian Cruise Line, according to the 2023 Cruise Industry News Annual Report.

Next year those numbers should climb for Royal Caribbean, which will put the Icon of the Seas in the year-round Caribbean market, sailing week-long cruises from Miami in January. That will be followed by the Utopia of the Seas, which will sail short voyages year-round from Port Canaveral, with the Miami-based cruise line betting big on the Caribbean cruise market, including the short cruise business.

“Utopia will be the first Oasis-class ship that will be entirely focused on short cruises in the Caribbean, supporting our strategy of competing with land-based vacation alternatives and driving new-to-cruise customers into our vacation ecosystem as we seek to close the value gap,” said Jason Liberty, president and CEO of Royal Caribbean Group, on the company’s second-quarter earnings call in July.

Norwegian Cruise Line has taken the opposite approach.

Norwegian’s short cruise portfolio, which account for 25 per cent of its deployment in 2019, will make up just seven per cent of cruises in 2023, according to the company’s second-quarter earnings presentation.

It also means Caribbean deployment is down some nine per cent this year when compared to 2023.

“We strategically shifted our deployment to longer, more immersive itineraries at the Norwegian Cruise Line brand and increased our concentration of premium destinations while reducing our Caribbean deployment,” said Harry Sommer, president and CEO of Norwegian Cruise Line Holdings, speaking on the company’s second-quarter earnings call.

“This was designed to attract a higher quality guest and maximize our competitive position.”

CFO Mark Kempa noted: “This is really about yield and EBITDA where we believe being in more premium itineraries that are booked further in advance, giving us a much longer booking curve and a more stable and predictable demand profile, which allows us to manage demand, manage our marketing a little bit more effectively and not rely so much on close-in, unstable and unpredictable demand is really key to our success.”

MSC Opens 2024-25 Cruise Deployment for Sale

MSC Cruises today opened sales for a range of its winter 2024-25 season sailings. The line will soon provide details for its winter 2024-25 sailing programs in South America, Southern Africa and the Far East but today unveiled the voyages now available to book, according to a press release.

Highlights include six ships serving the Caribbean Sea and MSC Cruises’ flagship MSC Euribia operating for the first time in the Middle East.

Details are:

NORTH AMERICA AND THE CARIBBEAN

The MSC Meraviglia will operate from New York with seven- to 11-night itineraries to Port Canaveral for Orlando, Nassau in the Bahamas and MSC Cruises’ private island Ocean Cay MSC Marine Reserve.

The MSC Seascape will sail every Saturday from Miami with either 7-night cruises to the Dominican Republic, Puerto Rico and Ocean Cay or to Jamaica, the Cayman Islands, Mexico and Ocean Cay.

The MSC Seaside every Sunday will offer 7-night voyages from Miami, alternating between the Bahamas, Puerto Rico, and the Dominican Republic or Mexico, Honduras or Belize, and the Bahamas.

The MSC Divina will also be based in Miami and offer an array of three- to 10-night itineraries, all including calls to Ocean Cay.  Longer sailings will take guests to Jamaica, Aruba, Curaçao, Dominican Republic and the Bahamas.

The MSC Seashore will homeport in Port Canaveral for three- to four-night mini cruises to the Bahamas, including calls at Ocean Cay, and also sail seven-night voyages with additional stops in Cozumel and Costa Maya in Mexico.

The MSC Virtuosa will homeport in Fort-de-France, Martinique and embark on back-to-back 7-night itineraries including Guadeloupe, the Virgin Islands, St. Maarten, Saint Kitts and Nevis, Antigua & Barbuda, Saint Vincent & The Grenadines, Barbados, Grenada, and Saint Lucia.

ARABIAN GULF

The line’s newest flagship the MSC Euribia will make her debut in the region from Dubai, United Arab Emirates (UAE). It will offer seven-night sailings to two other UAE destinations, Abu Dhabi and Sir Bani Yas Island, plus Doha, Qatar and Manama in Bahrain.

MEDITERRANEAN SEA

The MSC World Europa will sail every Sunday from Genoa for a seven-night voyage with calls at Civitavecchia for Rome, Messina in Sicily, Valletta, Malta; Barcelona, Spain and Marseille, France

NORTHERN EUROPE

The MSC Preziosa will operate seven-night voyages every Sunday from Hamburg, Germany with calls at Zeebrugge for Bruges and Brussels in Belgium; Rotterdam in the Netherlands; Le Havre for Paris and Southampton for London. Additionally, one 21-night long cruise from Southampton will visit the Canary Islands, Madeira and Morocco.

RED SEA

The MSC Musica will offer seven-night sailings from Safaga, Egypt to Jeddah, Saudi Arabia; Aqaba for Petra in Jordan, Sharm El-Sheikh in Egypt and Sokhna Port for the country’s capital Cairo before returning to Safaga for an opportunity to visit Luxor.

5 Interesting Carnival Cruise Line Itineraries Taking Place This Year

With a fleet of 25 cruise ships and a global reach, Carnival Cruise Line is sailing from all major U.S. homeports in addition to having a presence in Europe and Australia.

Cruise Industry News selected some of the most interesting cruises being offered by the U.S.-based company still to take place in 2023.

Greenland and Canada from Baltimore
Ship: Carnival Legend
Date: August 13, 2023
Length: 14 nights
Homeports: Baltimore (United States)
Complete Itinerary: Sydney, St. Anthony and Corner Brook (Canada); Qaqortoq and Nanortalik (Greenland)

The Carnival Legend will offer a series of unique 14-night cruises to Greenland and Canada in August and September. Departing from Baltimore, the vessel is set to sail to the Arctic region, with itineraries that include visits to at least five ports.

On August 13, for instance, the vessel sails from Maryland on a two-week voyage that features stops at Sydney, St. Anthony and Corner Brook, in Canada, as well as Qaqortoq and Nanortalik, in Greenland.

British Islands and Ireland
Ship: Carnival Pride
Date: September 1, 2023
Length: Nine nights
Homeports: Dover (England)
Complete Itinerary: Greenock (Scotland); Dublin and Cork (Ireland); Belfast (Northern Ireland); Liverpool (England); and Holyhead (Wales)

Continuing its summer program in Europe, Carnival Pride is offering a nine-night cruise to the British Islands in September.

Sailing roundtrip from the Port of Dover, in England, the port-intensive itinerary sails to all of the major countries that are part of the United Kingdom, in addition to Ireland. Destinations set to be visited include Greenock, Dublin, Belfast, Liverpool, Holyhead and more.

Southern Caribbean with the Carnival Celebration
Ship: Carnival Celebration
Date: September 9, 2023
Length: Eight nights
Homeports: Miami (United States)
Complete Itinerary: Oranjestad (Aruba); Kralendijk (Bonaire); and Willemstad (Curaçao)

Adding more destinations to its regular cruise schedule, the Carnival Celebration is offering a few longer sailings to the Southern Caribbean during the remainder of the year.

Sailing from Carnival’s Terminal F in PortMiami, this eight-night cruise, for instance, is set to depart in September and features visits to the ABC Islands: Aruba, Bonaire and Curaçao.

Return to Mobile
Ship: Carnival Spirit
Date: October 6, 2023
Length: Eight nights
Homeports: Mobile (United States)
Complete Itinerary: Bimini, Freeport, Nassau and Half Moon Cay (Bahamas)

The Carnival Spirit will mark Carnival Cruise Line’s return to Mobile after a year-long gap. Starting in October, the 2001-built vessel will offer new itineraries from the Alabama homeport.

The first cruise of the program, for example, is an all-Bahamian trip that features visits to Bimini, Freeport and Nassau. Before returning to Mobile, the eight-night cruise also pays a visit to Half Moon Cay, one of Carnival Corporation’s private destinations in the country.

Mexican Riviera with La Paz
Ship: Carnival Panorama
Date: November 18, 2023
Length: Eight nights
Homeports: Long Beach (United States)
Complete Itinerary: La Paz, Mazatlán, Cabo San Lucas and Puerto Vallarta (Mexico)

Stepping away from its regular seven-night itinerary to the Mexican Riviera, the Carnival Panorama is offering a few longer sailings later this year.

On November 18, for instance, the ship sails from Long Beach on an eight-night cruise that, in addition to Mazatlán, Cabo San Lucas and Puerto Vallarta, adds a visit to another port of call: La Paz.