Seabourn the latest cruise line to ban in-room smoking

Seabourn the latest cruise line to ban in-room smoking

By Tom Stieghorst
The smoking lamp has just about gone out for passengers who want to light up in their cabin.

Seabourn Cruises, the last major holdout among U.S. cruise lines, announced that starting next February, it will longer allow smoking in staterooms on its six ships.

Passengers will still be able to smoke on verandas, with some exceptions, and in designated public areas on deck and on terraces.

The policy was changed, spokesman Bruce Good said, “based on feedback from Seabourn’s guests and travel professional partners and to better align us with consumer trends.”

Seabourn was just about the only North American cruise line that still allowed in-cabin tobacco use.

The trend to curb smoking mirrors restrictions on land in the U.S., where the habit has declined and concerns about the effects of secondhand smoke have increased.

About 18% of the adult U.S. population smoked last year, down from 45% in the early 1950s.

Maurice Zarmati, a longtime Carnival Cruise Lines executive and currently senior global consultant to Costa Cruises, recalled that at one time, smoking was completely unrestricted on ships.

“It was overwhelmingly up to the individual,” Zarmati said.

Today, in the U.S., the tables are turned, and nonsmokers are increasingly dictating the smoking regime on ships. The move to ban smoking in cabins gained momentum in 2011 when Carnival, Princess and Holland America Line all outlawed it.

Now the battleground has moved to the balconies, where Disney Cruise Line and Cunard Line have become the latest to enact a smoking ban. Disney’s new constraints start Nov. 15.

Cunard is waiting until after its 2014 world cruises. Next year, effective on Queen Victoria from April 28, and on Queen Mary 2 and Queen Elizabeth from May 9, balcony smoking will be banned.

“This change .. means that all passengers will be able to enjoy full use of their private balconies, without the effect of drifting smoke” from a nearby balcony, Cunard said in a statement.

There isn’t a consensus yet. Balcony smoking is still allowed on Carnival Cruise Lines, Norwegian Cruise Line and Royal Caribbean International, the three biggest players.

Smoking rules began to change in the 1980s. As on land, smoking at sea was first restricted in the dining rooms, which were divided into smoking and nonsmoking sections.

Carnival Cruise Lines took a big leap forward in 1997 when it made one ship, the Carnival Paradise, completely smoke-free. That lasted five years, but pricing lagged other ships of its class.

“If you throw a party and not that many people come, you have to throw a different party,” Carnival Cruise Lines’ then-president Bob Dickinson said at the time.

Today, the practice is to keep most areas smoke-free, but have a few open deck spots or spaces in some bars and casinos reserved for smoking.

This works even in Europe, Zarmati said. Few smokers will refuse to cruise if they have some venue for their habit, he said.

“There are some, but I have to think the percentages are small,” he said.

Even so, some of the most promising new markets for cruise lines are countries like Japan and Korea, where smoking rates are much higher than in the U.S.

A Princess Cruises spokeswoman said there had been no accommodations made for a series of Japan cruises on the Sun Princess this summer.

China has the most smokers of any country, about 350 million. If that market takes off, it could be a challenge for Western cruise firms.

“It would be interesting to understand how the Chinese operators handle it, or how they handle the nonsmokers,” Zarmati said.

Disney Cruise Line tops J.D. Power satisfaction survey

Disney Cruise Line tops J.D. Power satisfaction survey

By Tom Stieghorst
J.D. Power & Associates has ranked Disney Cruise Line tops for consumer satisfaction in its first-ever survey of the cruise industry.

Disney scored well ahead of the pack. Four other cruise lines were bunched together. But their satisfaction index scores placed Royal Caribbean International second, followed by Holland America Line, Celebrity Cruises and Princess Cruises.

Norwegian Cruise Line and Carnival Cruise Lines rated below the industry average score for satisfaction, J.D. Power said.

The survey found 18% of passengers reported experiencing at least one problem on their cruise.

“Many cruise lines in the report have very high levels of passenger satisfaction, well above the report average; however, for more than a year, the overall industry has been dealing with a lot of negative news affecting customer perceptions, expectations and trust,” said Ramez Faza, senior account manager of the global travel and hospitality practice at J.D. Power.

“To raise the bar, the industry must focus on meeting the needs of the nearly 20% of passengers who experience a problem with their cruise line experience,” Faza said.

Carnival’s impact on the public’s perception of cruising

Carnival’s impact on the public’s perception of cruising

By Tom Stieghorst

*InsightSince the engine fire on the Carnival Triumph in February, the industry has been closely monitoring the public perception of cruising and whether the industry has come under a cloud.

Did the problems experienced by a single Carnival Cruise Lines ship taint perceptions of the entire cruise experience?

There’s more evidence in Carnival Corp.’s second-quarter financial results that the perception of a problem with cruising has mostly affected Carnival’s flagship product.*TomStieghorst 

Carnival said that, excluding Carnival Cruise Lines, bookings for the next three quarters are up, and at higher prices.  That means that Princess, Holland America Line, Cunard Line and the rest of the Carnival stable have been more than holding their own since March.

Competitors such as Royal Caribbean International and Norwegian Cruise Line likewise do not appear to be struggling with lower prices, according to Wall Street analysts.

When Carnival Cruise Lines gets thrown into the mix, however, Carnival Corp. bookings are behind last year, and at lower prices.  Regrettably for Carnival Corp., and perhaps the industry, if Carnival Cruise Lines isn’t healthy, the conversation about cruising suffers. 

It should be noted that two Harris Interactive polls, one in March and a follow-up in May, found that perceptions about quality, trust and intent to purchase for seven cruise brands were down across the board, albeit with Carnival Cruise Lines scoring lowest.

It is hard to square the poll results with the financial results, except to say that the poll is a measure of what people say, and booking data is a measure of what they actually do.

The financial results say that, except for Carnival Cruise Lines, there’s more demand for cruises this year than last. If Carnival Cruise Lines can heal itself, however, the whole industry will undoubtedly benefit.