Icon of the Seas Generating ‘Exceptional Demand’

When the new Icon of the Seas debuts in 2024 for Royal Caribbean International, she will become the world’s biggest ship and is already breaking sales records.

“Despite being on sale for only five months, Icon is significantly more booked for her inaugural season at materially higher rates than any other Royal Caribbean ship launch,” said Jason Liberty, president and CEO of Royal Caribbean Group, speaking on the company’s first-quarter earnings call.

“The Icon will join the fleet later this year and debut in the Caribbean in January 2024, with itineraries including Perfect Day at CocoCay and its new expansion, Hideaway Beach.”

Michael Bayley, president and CEO of Royal Caribbean International, added: “Icon is literally the best-performing new product launch we’ve ever had in the history of our business, and we’re delighted with volume and rate, and that really is a full 2024 product … it’s really driving a huge amount of demand and a great rate.”

Following the Icon, the company has another Oasis-class ship coming in 2024, the Utopia of the Seas, plus two more Icon-class vessels, set to debut in 2025 and 2026, respectively.

Royal Caribbean Cuts Steel for Second Icon Ship

Royal Caribbean International has marked the initial milestone – the first cut of steel – for the second ship in the Icon Class.

In celebration of the next in the lineup, a steel-cutting ceremony was held at Meyer Turku shipyard in Turku, Finland.

The soon-to-be-named ship will set sail in 2025, following the debut of Icon of the Seas in January 2024, according to a press release.

The Royal Caribbean and Meyer Turku teams dedicated to building the second Icon Class ship were in attendance at the traditional ceremony.

The major milestone represents the official start of production, beginning a series of key moments in the design and construction that spans months and involves thousands of innovators across design, naval engineering, architecture and more.

Icon of the Seas: More Space, Innovative Design for Royal Caribbean

“We’ve over-scaled the amount of lounge space for guests on the icon of the Seas versus any other ship. That is purposeful to give more space,” said Jay Schneider, senior vice president and chief product innovation officer for Royal Caribbean international.

“You’ll find more share and more deck chairs,” he added.

The 250,800-ton ship will have a capacity for over 5,600 guests at double occupancy, becoming the largest cruise ship in the world when it debuts in Miami in January 2024, sailing week-long cruises.

Guests will first be “wowed” by a massive multi-deck pearl structure when boarding the ship, which Schneider said would provide a jaw-dropping moment.

Royal Caribbean’s neighbourhood concept will also be back, with new five areas and returning favourites, plus some tweaks.

The popular Central Park will be lusher, said Schneider, with 20 per cent more greenery.

“Guests will also be able to see the ocean for the first time,” he said. Currently, on Oasis-class ships, Central Park sits in the middle of the superstructure, without ocean views.

Central Park will also feature a dedicated entertainment venue and Izumi, the company’s sushi and hibachi restaurant will be in its biggest-ever form in Izumi on the Park. Guests can dine in and there will also be a takeout window for a bento-box-style experience.

In addition, the cruise line has worked hard on passenger flow, Schneider said, really trying to eliminate dead ends.

“There are dead ends on every cruise ship,” he continued. “We’ve tried to solve that here. The upper deck six mezzanine of the promenade is a complete 360.”