AIDAnova Marks Successful Start to Canaries and Madeira Season

AIDANova in the port of Oslo, Photo Credit Spacejunkie2 (Flickr)

AIDA Cruises announced a successful start to its Canaries and Madeira season with the AIDAnova along with positive feedback after an official dialogue series with local partners.

AIDA just completed the first official dialogue series aboard the AIDAnova, the company said in a press release.

The dialogue series took place from November 23 to November 28, 2022, attended by numerous official representatives from politics, the port industry and tourism.

The goal of the dialogue was to inform local partners of AIDA’s current goals as well as to engage in a joint venture.

“We are happy and grateful to know such reliable partners at our side and look forward to making an important contribution to tourism on these beautiful islands again this season,” said Captain Marc-Dominique Tidow.

The AIDAnova made calls at Tenerife, Fuerteventura, Lanzarote, Gran Canaria and Madeira, which were very well received by the partners in the region.

During the winter season, the AIDAnova will set sail on seven-day cruises to the Canaries including the exploration of the volcanic landscapes of Gran Canaria, Tenerife, Lanzarote and Fuerteventura, as well as the Portuguese archipelago of Madeira.

In April 2023, the AIDAnova will set course for the Norwegian fjords while the summer itineraries will include visits to Bergen, Nordfjordeid, Alesund and Stavanger.

New ship Arvia will offer the line’s first multi-sensory escape room experience

The new experience, titled Mission Control, is set underwater onboard a fictional submarine Arvia II, with a series of live-action puzzles.
 
The “expedition” is led by fictional Dr Ryan and has multiple storylines, suitable for all ages, with a film-like plot and motion simulation.

P&O Cruises president Paul Ludlow said holidays are “all about new experiences”, and the “immersive” escape room will create “unforgettable action-packed moments with family and friends”.
 
“Mission Control will expand our onboard entertainment offering even further, giving guests an opportunity to create unique bonding experiences they will talk about for years to come,” he added.
  
Arvia’s maiden voyage is a 14-night Canary Islands cruise, departing from and returning to Southampton on 9 December 2020. Ports of call are Madeira, Tenerife, Gran Canaria, Lanzarote, Cadiz and Lisbon and prices start from £1,449pp.

Tui claims to have outperformed the market in January

Tui claims to have outperformed the market in January

Tui Travel claims to have “significantly outperformed” the market in the peak January selling period for summer holidays.

Sales volumes are now ahead of the company’s 9% capacity reduction, and is 35% sold to date, described as in line with the previous year.

Capacity has been cut for North Africa and the Eastern Mediterranean, with some of this reduction offset by increased capacity in the Canary Islands.

“Turn of year trading has been ahead of expectations and we are particularly pleased with our online performance,” Tui said.

The average selling price is up 8%, reflecting cost base inflation of approximately 5% and the continued increase in differentiated content.

“We have continued to increase the proportion of holidays sold online with 42% booked online for summer 2012, up six percentage points versus the prior year.”

All inclusive bookings are up by seven percentage points to make up 55% of bookings to date for the first summer that First Choice becomes exclusively all inclusive.

The ‘all in’ holiday concept is proving attractive, particularly in the current economic environment.

“As we continue to expand our differentiated offering, which traditionally books earlier, these products have accounted for 64% of bookings to date, up seven percentage points on the prior year,” Tui said.

UK bookings for this winter have improved since early December, with volumes continuing to move towards a capacity reduction of 9% and there is less left to sell against this time last year.

The booked load factor is currently 71%, described as being broadly in line with last year.

“We are pleased with our price performance, with average selling prices up 5% in light of inflationary cost increases and increased differentiated sales,” Tui said.

“Demand for differentiated products continues to be strong with volumes up 15%. These products now account for 62% of our sales, up 12 percentage points on prior year.

“As anticipated, North Africa remains challenging with volumes down 23%. Across our programme strong demand in the lates booking period has resulted in improved load factors for November, December and January.”