Following the release of season two of Norwegian Cruise Line’s “Embark with NCL,” the company will now air “The Evolution of Innovation” on August 11, 2022, according to a press release.
The three-part series will highlight the history of cruising as well as the company’s legacy, according to a statement by the cruise company.
It will also chronicle the company’s most notable moments up until the launch of the new Prima Class of ships in August of this year.
“Since 1966, Norwegian Cruise Line has set industry-leading standards for the ultimate vacation experience. ‘The Evolution of Innovation’ documents the Company’s pioneering heritage and provides a look into the future, one built on creativity, style and an uncompromising commitment to our guests,” commented Harry Sommer, president and chief executive officer, Norwegian Cruise Line.
The three episodes include “History of Innovation,” “The Evolution of Entertainment” and “The Future of the Cruise Experience.”
The first episode airs on Thursday, August 11, 2022, at 8 p.m. ET both on the company’s website and Facebook page.
Executives from the company will appear in all three episodes, assisting viewers in better understanding the company’s history and impact on the cruise industry. Viewers will also get a glimpse into the brand’s history, with never-before-seen interviews and archived footage, as well as an early look into the next generation of vessels that will define the company’s future.
Onboard revenue is seen as a real-time now indicator of how guests are feeling about their financial situation right now and while onboard company ships, according to Frank Del Rio, president and CEO of Norwegian Cruise Line Holdings.
“Onboard revenue generation has continued to be impressive, even as we continue to ramp up occupancy carrying more guests across all ships and cabin classes. In the second quarter, onboard revenue per passenger cruise day was approximately 30 per cent higher than during the comparable 2019 period,” he said, on the company’s second-quarter earnings call.
Mark Kempa, CFO, added that the company had raised prices for “all of our offerings” onboard the ships.
“We’ve gotten smarter in the pre-marketing of our products, creating that sense of urgency before the consumer steps onboard,” he said. “Those consumers who have a stronger propensity for presales, they also spend more, about 30% or 40% more once they’re on board. So, it’s a combination of all those. But the numbers are strong. We’re seeing a strong consumer today, spending today’s dollars. And we feel that bodes well for ourselves and the industry.”
Del Rio said that pre-cruise revenue was up 50 per cent compared to 2019 levels.
“We continue to focus on enhancing our market-leading bundled offerings and increasing quality touch points with our guests starting from the time of booking to capture even more revenue pre-cruise, allowing guests to arrive on board with an ever fresher wallet, which ultimately results in higher overall spend. In fact, our pre-cruise revenue on a per passenger day basis for the second quarter of ’22 is up over 50% versus 2019 levels. At a high level, guests who make pre-cruise purchases tend to spend approximately double that of guests who do not pre-book onboard activities,” he said.
Several cruise ships were specifically built to serve the booming Chinese market in the last decade.
Too much capacity followed by COVID-19, in addition to other factors, changing the course of the local business, all of the vessels are now sailing elsewhere.
Here’s what happened to all of the former China-bound newbuilds:
Ovation of the Seas Company: Royal Caribbean International Built: 2016 Capacity: 4,100 guests Tonnage: 158,000 Current Sailing Region: North America
The Ovation of the Seas became the first Royal Caribbean International new build to debut in China when it arrived in Tianjin in 2016.
With several custom-designed features, the Quantum-class ship continued to serve the local market until 2018.
Beginning in 2019, the ship started to alternate summer seasons in North America – where it is currently sailing – and winter seasons in Australia.
Genting Dream Company: Dream Cruises (Genting Cruise Lines) Built: 2016 Capacity: 3,400 guests Tonnage: 150,000 Current Sailing Region: Southeast Asia
With several features to cater to Chinese guests, the Genting-owned cruise ship had already been repositioned out of China when the pandemic broke in 2020.
The vessel, which later became the Norwegian Encore, would add capacity to the local market, which was already being serviced by the 2017-built Norwegian Joy.
The plans, however, were scrapped while the ship was still being built at the Meyer Werft shipyard. Instead of China, the Norwegian Encore debuted in the North American market, where it’s still sailing to this day.
The spectrum of the Seas Company: Royal Caribbean International Built: 2019 Capacity: 4,200 guests Tonnage: 168,666 Current Sailing Region: Southeast Asia
Royal Caribbean International sent a second new build to China in 2019 with the Spectrum of the Seas.
Built-in Italy, the 135,500-ton vessel offers custom-designed features, including a karaoke entertainment complex and larger casino and shopping areas.
Costa Firenze Company: Costa Cruises Built: 2020 Capacity: 4,232 guests Tonnage: 135,500 Current Sailing Region: Mediterranean
A sister to the Costa Venezia, the Costa Firenze was set to debut in China in late 2020. Also, custom-designed to serve the local market, the 4,232-guest cruise ship was equipped with several unique features.
The pandemic, however, forced Costa Cruises to change plans for the vessel. Unable to sail to Asia, the Firenze debuted in Europe in 2021 and has been serving Western markets ever since.
The wonder of the Seas Company: Royal Caribbean International Built: 2022 Capacity: 5,448 guests Tonnage: 227,625 Current Sailing Region: Mediterranean
Currently, the world’s biggest cruise ship, the Wonder of the Seas was originally bound for year-round service in China.
Featuring interior designs and concepts to appeal to the local public, the Royal Caribbean International ship was set to debut in the Chinese market in mid-2021, offering a series of cruises departing from Shanghai.
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