Norwegian Cruise Line honoured

Norwegian Cruise Line honoured once again as “World’s Leading Large Ship Cruise Line” by the World Travel Awards

Norwegian Cruise Line honoured once again as “World’s Leading Large Ship Cruise Line” by the World Travel Awards
Norwegian Escape

Norwegian is named “World’s Leading Large Ship Cruise Line” for the fourth consecutive year and recognized for “World’s Leading Cruise Line Website”

Wiesbaden, December 14, 2015 –Norwegian Cruise Line has once again been named the “World’s Leading Large Ship Cruise Line” by the World Travel Awards, marking the fourth consecutive year that the company has been honoured with this accolade. In addition, Norwegian won the award for the “World’s Leading Cruise Line Website.”

The awards were presented to Norwegian Cruise Line at the 22st annual World Travel Awards Grand Final Gala, held on December 12, 2015 in El Jadida, Morocco. The annual awards are voted on by thousands of travel and tourism professionals from across the globe and honour travel companies that provide outstanding products and customer service.

In addition to the award for top large ship cruise line worldwide, earlier this year Norwegian Cruise Line was also recognized by the World Travel Awards as “Europe’s Leading Cruise Line” for the eighth consecutive year as well as the “Caribbean’s Leading Cruise Line” for the third consecutive year.

“We are overjoyed to once again be honoured as a worldwide leader in the travel industry, and we thank all of the many travel partners, industry professionals and guests who voted for us,” said Andy Stuart, President and Chief Operating Officer of Norwegian Cruise Line. “We are very proud of this incredible achievement, which is a testament to our commitment to excellence across our fleet and our hard-working crew’s dedication to providing our guests with an outstanding holiday experience.”

Norwegian’s fourteen Freestyle Cruising vessels sail a variety of exciting itineraries, from the Caribbean to Panama Canal, South America and Mexican Riviera. The line’s newest ships, Norwegian Escape and Norwegian Getaway, cruise the Caribbean year-round from Miami. In addition, Norwegian has six vessels sailing the Caribbean and the Bahamas from convenient locations including New York, Tampa, Port Canaveral (Orlando), New Orleans and Houston. Norwegian Sun is currently sailing alternating 14-night itineraries in South America, while Norwegian Jewel is sailing 7-night itineraries to the Mexican Riviera, Norwegian Epic is sailing the Mediterranean and the Canary Islands from Barcelona this winter, and Pride of America sails weekly inter-island Hawai’i cruises that offer 100 hours of port time.

The World Travel Awards has been recognizing and acknowledging excellence amongst companies involved in the global travel and tourism industries since 1993, and has set high standards for all of their participants.

About Norwegian Cruise Line

Norwegian Cruise Line is an internationally operating cruise line headquartered in Miami, Florida with three offices in Wiesbaden, Malta and Southampton overseeing operations in Europe.

Norwegian Cruise Line is the innovator in cruise travel with a 49-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising which revolutionized the industry by giving guests more freedom and flexibility. Today, Norwegian invites guests to explore the world on one of 14 purpose-built Freestyle Cruising ships, providing guests the opportunity to enjoy a relaxed, resort style cruise holiday on some of the newest and most contemporary ships at sea. In September 2015, the line was named “Europe’s Leading Cruise Line” for the eighth consecutive year, as well as in October 2015, for the third consecutive year, “Caribbean’s Leading Cruise Line” by the World Travel Awards. In addition the company has received the World Travel Award as “World’s Leading Large Ship Cruise Line” from 2012 to 2015.

The Company recently took delivery of its most innovative ship to date, the 4.200-passenger Norwegian Escape in October 2015 and has three further 4.200-passenger vessels on order at Meyer Werft with delivery in the spring of 2017, 2018 and autumn of 2019.

Cruise Outlook by industry sector

Tracking where cruise ships will go in a given year increasingly means looking at global growth. Cruise fleets have become so large and cruise companies so adept at sourcing globally that the game has become one of matching assets to the regional economies where they can reap the most benefit.

Or suffer the least damage.

There’s no better example than China, where cruise companies are determined to take advantage of relatively strong economic growth and an underdeveloped market.

The International Monetary Fund forecasts growth in China of 6.3% in 2016, down from 6.8% this year but still more than double the expected rate of growth in the U.S.

Responding to that growth, Royal Caribbean International will send a second newbuild, the Ovation of the Seas, which will sail from Tianjin, joins the Quantum of the Seas, which will sail its first full year from Shanghai in 2016, and the Legend of the Seas, which will sail from Tianjin and Quingdao.


Legend of the Seas

Carnival Corp.’s China deployment will grow from four ships to six, as the Costa Fortuna joins the Costa Serena, the Costa Atlantica and the Costa Victoria, while Princess Cruises will deploy the Golden Princess to join the Sapphire Princess. In all, Carnival expects to carry close to 1 million passengers in China next year.

Closer to home, the IMF expects economic growth in the U.S. of 2.8% in 2016, enough to support North Americans buying cruises in the Caribbean and Alaska.

Economic growth in Europe is forecast at 1.6% next year, while Latin America and the Caribbean will grow at a 0.8% rate, up from negative growth this year.

The weak showing in Latin America is reflected in the decision by Royal Caribbean Cruises Ltd. to pull the Pullmantur Empress back to the Royal fleet next year, where it will sail as the Empress of the Seas starting in the spring. Royal also canceled the scheduled transfer of the Majesty of the Seas to Pullmantur.

In 2016, Pullmantur will be a two-ship line focused on Spain instead of Latin America.

Across their markets, cruise executives are optimistic about pricing in 2016, having laid the groundwork by filling ships in 2015 to minimize the need for last-minute discounts. Both Carnival Corp. and RCCL say the booking curve has lengthened.

In a Sept. 22 conference call, CFO David Bernstein said that despite an almost 3% capacity increase in the first half of 2016, Carnival had less remaining inventory to sell than it did at the same time a year ago.
Royal executives said in an Oct. 23 call that 2016 load factors were the highest in the company’s history, and average per diems were ahead of the same time a year earlier.

The diplomatic opening with Cuba forged by President Obama this year is poised to pay dividends for cruisers, with several lines saying they will try Miami-Havana routes in 2016.

The most closely watched of those will be Fathom, Carnival’s new social impact brand, which also will be cruising to the Dominican Republic starting in April. Fathom has generated more than 18 billion media impressions since it launched and is drawing more attention to the Caribbean in general, Carnival CEO Arnold Donald said.

In the Dominican Republic, Fathom’s ship will dock at the $85 million Amber Cove private port opened by Carnival in October on the country’s north coast near Puerto Plata.

Another big private port is expected to open in 2016 when Norwegian Cruise Line Holdings inaugurates Harvest Cay, a $50 million island in Belize with sandy beaches, a water sports lagoon, an island-style village and an excursion staging area.

Having just added the Norwegian Escape to its fleet, Norwegian Cruise Line is one of the few big lines that won’t be adding new tonnage next year.

One of the most anticipated ships is the 2,650-passenger Koningsdam, which in April will become the biggest Holland America Line ship and its first new vessel since the Nieuw Amsterdam in 2010.

The Koningsdam’s new features include a circular theater with LED panels surrounding the audience, a large culinary arts center, a wine mixing experience and a two-level pool area.

Also replete with new features will be the 3,936-passenger Carnival Vista. Passengers will be able to ride a recumbent bicycle suspended from an 800-foot-long oval track, watch an IMAX movie or take advantage of a families-only lounge.

Viking Ocean Cruises’ second ship, Viking Sky, is scheduled to be delivered in March. In September, the line’s first ship, the Viking Star, will make its debut in North America, with a cruise to Montreal ahead of its winter season of 11-night Caribbean sailings from San Juan.

The first Oasis-class ship from Royal Caribbean in seven years, the Harmony of the Seas, will sail in Europe after a June delivery before heading for its homeport in Fort Lauderdale, freeing the Oasis of the Seas to sail from Port Canaveral.

In the luxury segment, Regent Seven Seas Cruises will get its first new capacity in 13 years with the July debut of the 750-passenger Seven Seas Explorer.

The ship is on track to be christened in Monaco and sail in the Mediterranean for the summer before moving to Miami in December for its winter season.

Also new in 2016 will be the Seabourn Encore, a cousin to the line’s three Odyssey-class ships. The Encore, due out in December, will have an extra deck, giving it a passenger capacity of 604, up from the 450 carried by the other Odyssey-class ships.

Senior editor Tom Stieghorst covers the cruise industry for Travel Weekly.

Frank Del Rio, CEO, Norwegian Cruise Line Holdings

I think 2016 will be very, very good for the travel business and the cruise industry in particular.

Overall, the world economic picture is improving. The Fed raising interest rates for the first time in eight years is about as bullish a signal as you could have that the economy is strong and not likely to fall back on recessionary conditions. The travel industry in particular wants that because travel is a discretionary expense; you travel when you have money in your pocket. If the government confirms what we’re seeing in our everyday business, that will help boost consumer confidence, which will lead to more business for everyone. So I’m bullish on what we’re seeing in America.

In some parts of the world, what’s hurting our industry is foreign exchange. The Canadian dollar is very weak. The euro is very weak. The pound, miraculously, has stayed very level-headed, and our business in the U.K. is growing double digits across all three brands.

In Asia, currency is not an issue. It’s all about the emerging Asian market, dominated by China, and we believe that that will continue. A survey by UBS came out that confirmed the Chinese consumer is now more engaged than ever in the cruise space as a vacation alternative. They’re learning more about what differentiates the brands. That’s very, very good news for us.

Mexico is a little weaker than it has been in the past. But as far as markets go, perhaps the biggest weakness, from a pure economic structural perspective, is South America. Brazil is the big engine there, and they’re going through their recession now. Although different operators do have some capacity there, South America is not a dominant source market for the cruise industry, so I don’t see that as a huge headwind.

We’re now a global industry in every sense of the word. We source globally, our ships travel globally, so it’s impossible to pitch a perfect game. Somewhere in the world, where we source or we travel, will have problems. Sometimes they’re economic, sometimes they’re geopolitical, sometimes they’re both, but barring a proliferation of what we saw in Paris, what we saw in San Bernardino — that’s always the elephant in the room.

We used to say that the Europeans would bounce back faster than the Americans [from terrorism] because Europeans were perhaps better prepared to deal with these shocks. But Americans, perhaps not at the same level, do realize that terrorism is a fact of life these days, and it could happen in New York City, it could happen in Paris. The shock comes, and I think it fades more quickly than it would’ve faded pre-9/11.

The cruise industry as a whole is gaining vs. other vacation alternatives. The whole world is engaged in cruising, and that’s good for everyone, good for the economies of the places that we visit, good for the shipbuilding industry, good for the major cruise lines.

The Escape cost nearly $1 billion. You can enjoy it for under $150 a day. You can’t stay at the Dew Drop Inn in Pahokee for $150 a day.

And I think the good news is that the major cruise lines are all publicly traded and in the hands of professional managers. There is a board of directors, and there are shareholders to answer to. You have to run the business professionally, and I think that if you speak to my colleagues, they will tell you that what we all want is measured growth. The industry is growing, but we don’t want overcapacity. We don’t think overcapacity is around the corner anytime soon, and I think that the limitation in the shipbuilding side of the equation is sort of the regulator for that. The industry can well handle the six to eight ships that the shipbuilding industry can deliver annually.

We’ve publicly stated that 2016 will be a record year, a breakout year for Norwegian Cruise Line Holdings. We expect to have more revenue, more passengers booked, higher occupancies and higher pricing than we did this time last year. The Caribbean is particularly strong, Alaska is particularly strong, Europe has been trending very well. Right now, it’s looking very good, and the commentary that I’ve heard from my colleagues in the industry mirrors what we’re seeing at Norwegian: strong worldwide demand, which is allowing prices to rise. That’s good news for our travel agent partners because they’ll earn higher commissions, and the consumer is still getting one heck of a value. The [Norwegian] Escape is a ship that cost nearly a billion dollars, there’s everything on her that you can possibly want on any vacation, and you can enjoy all of that for under $150 a day, per person. You can’t stay at the Dew Drop Inn in Pahokee for $150 a day.

On the Norwegian side, 2016 will be a year of execution, another year where we’ll elevate the customer experience. I’ve said many times that Norwegian is not the bottom dweller. It’s at the highest level of the contemporary space, and we intend to dominate that space, not only with our new ships like the Escape, Getaway, Breakaway and Epic but also by keeping the legacy fleet in tip-top condition. You’ll learn more about our plans about that early in the coming year. We’ll have a major announcement to make. And, of course, we’re getting ready for two new destinations: China, with the Norwegian ship that comes out midyear 2017, and I believe that at some time in 2016 an American cruise ship will sail into Havana harbor. That’ll be historic for both countries and the cruise industry. The last time Cuba was open to Americans, the cruise industry as we know it today didn’t exist.

And we’re excited about the two additions to the Oceania and Regent fleets. We’ve got the Sirena coming online in April, the fourth of our R-class vessels. She’s undergoing a top-to-bottom refurbishment, which will instantly bring her up to the Oceania standard. And she’s selling very, very well.

And then there is the Explorer, the first vessel launched by Regent since 2003. She will be, without question, the most luxurious cruise ship ever built. Her public rooms are magnificent. Her suites and staterooms are the largest at sea. The balcony isn’t just a place to peep your head out and catch some wind but actually to go out and enjoy the sea. The cuisine, how do I articulate how good it is? I can look you in the eye and tell you that there is no restaurant in Miami — and I’ve not been to any restaurant in New York — that has the kind of quality and variety of styles that you’re going to find aboard the Explorer. We have an exciting inaugural planned, and I’ll tell you this: It is the antithesis of Pitbull [the godfather of the Escape]. I’ll let your mind wander as to who that might be.

She is selling like we’ve never seen anything before, with per diems in excess of $1,000. The $10,000-a-night owner suite is sold out for all the sailings that we have published. There’s a waiting list on every single one of those departures. People recognize this is the best of the best of the world, and there’s plenty of money floating out there, and they all want in.

And I get to be the first one who ever sleeps on that bed and enjoys that suite.