Carnival Cruise Line to Absorb P&O Australia in 2025

Carnival Corporation today announced that in March 2025, the company will sunset the P&O Cruises Australia brand and fold the Australia operations into Carnival Cruise Line, according to a press release.

The Pacific Encounter and Pacific Adventure ships will be rebranded and operated by the Carnival Cruise Line brand while the Pacific Explorer will exit the fleet in February of 2025, the company said.

This change is the latest in a series of what Carnival said were strategic moves designed to increase guest capacity for Carnival Cruise Line, the company’s flagship brand and the highest-returning brand in Carnival Corporation’s global portfolio, the company said.

This will result in the addition of eight new ships to Carnival Cruise Line’s fleet in 2021, including the shift of three vessels from sister brand Costa Cruises. In addition, the company recently placed its first new ship order in half a decade for two new Excel-class cruise ships to join Carnival Cruise Line in 2027 and 2028.

“Despite increasing Carnival Cruise Line’s capacity by almost 25% since 2019 including transferring three ships from Costa Cruises, guest demand remains incredibly strong so we’re leveraging our scale in an even more meaningful way by absorbing an entire brand into the world’s most popular cruise line,” said Josh Weinstein, chief executive officer of Carnival Corporation.

“In 2019, Carnival Cruise Line was 29% of our total capacity, and when we complete this move early next year, Carnival Cruise Line – our highest-returning brand – will make up approximately 35% of our total global capacity. While our company’s overall growth between 2019 – 2028 is projected to be less than 2% (CAGR), the majority will be for Carnival Cruise Line, which will grow by approximately 50% over that period.”

In addition to further optimizing the composition of Carnival Corporation’s global brand portfolio, the realignment will strengthen the company’s performance in the South Pacific through numerous operational efficiencies, the company said in a statement.

“P&O Cruises Australia is a storied brand with an amazing team, and we are extremely proud of everything we have accomplished together in Australia and the broader region,” said Weinstein. “However, given the strategic reality of the South Pacific’s small population and significantly higher operating and regulatory costs, we’re adjusting our approach to give us the efficiencies we need to continue delivering an incredible cruise experience year-round to our guests in the region. Carnival Corporation & plc remains committed to Australia and we will continue to be the largest cruise operator in the region with 19 ships calling on 78 destinations and representing almost 60% of the market.”

For P&O Australia, current itineraries will operate business as usual, and guests will be notified in the coming days of any changes to future bookings as a result of this announcement.

When the transition is complete next year, Carnival Cruise Line will have four ships in the market, including Sydney-based Carnival Splendor and Carnival Luminosa sailing seasonally from Brisbane, in addition to their new sister ships Encounter and Adventure.

Pacific Encounter Sets Sail on Maiden Cruise for P&O Australia

Another cruise ship is resuming service in Australia today as the Pacific Encounter welcomes guests onboard for its maiden voyage for P&O Cruises Australia, a Carnival Corporation brand.

Formerly operated by Princess Cruises, the 2,600-guest vessel is kicking off its first sailing for P&O Cruises Australia in Brisbane.

A seven-day voyage, the “Barrier Reef Discovery” cruise features a visit to two different destinations in Northern Australia, including Cairns – where the Encounter is set for a long, 48-hour stop.

Before returning to Brisbane, the 109,000-ton ship will also sail by the remote Willis Island.

According to P&O, the scenic cruising around the uninhabited small islands and islets of the region allows guests to contemplate and marvel the nature and its sights.

Continuing its inaugural season, the Pacific Encounter will offer additional departures from Brisbane through December.

While several domestic ports are included in the itineraries over the next few months, the vessel will also offer international cruising starting in October, with cruises visiting Papua New Guinea, New Caledonia and more.

Originally named Star Princess, the Pacific Encounter was built in 2002. Transferred to P&O Australia during the pandemic, the vessel was subjected to a major refurbishment before arriving in Australia.

According to its new operator, the work included important technical upgrades as well as other enhancements such as upgraded hotel facilities and interior furnishings.

During the refit, most of the public areas have also been redesigned, receiving what P&O calls a “stylish modern Australian décor with quirky features.”

Popular dining outlets have been added as well, including the Waterfront Restaurant, the Dragon Lady and Angelo’s – an Italian venue that sports iconic Sophia Loren artworks and beautiful drapery.

On the external side, the vessel received P&O’s iconic red, white and blue bow livery depicting the Southern Cross.

Following the Pacific Explorer, which welcomed guests in May, the Pacific Encounter became the second ship to resume service for P&O Australia since the start of the COVID-19 pandemic.

Launching service on October 22, the Pacific Adventure will mark the restart of the company’s entire three-ship fleet.

Pacific Encounter Enters Sydney Harbour with Hero Tugs Salute

P&O Australia Cruises’ Pacific Encounter has called into Sydney Harbour for the first time and made her entrance amid big jets from water cannon tugs, according to a press release.

When the Pacific Encounter arrived in Sydney for its brief stay, the words “hero tugs” flashed up on the top deck big screen as a tribute to maritime heroes, according to P&O Cruises.

“We are very proud to welcome Pacific Encounter to begin her P&O Cruises cruising career to offer our guests fantastic and memorable cruise experiences. It is wonderful that we can also use today’s arrival as an opportunity to salute the hero tugs of Sydney and everyone who does so much to support cruise shipping and the maritime sector in general. It is very exciting to see the rebuilding of cruise tourism in Australia and its economic benefits as we look forward to its revival in the wider Pacific region along with a near-normal summer cruise season here,” said Marguerite Fitzgerald, president of Carnival Australia and P&O Cruises Australia.

The Pacific Encounter was escorted by three tugs operated by Engage Towage. The operation to save the bulk carrier Portland Bay after it lost power in bad weather last month involved all three and their tenacious crews.

With local marine engineering and technical services joining the Pacific Encounter and more than half a million kilograms of locally sourced products being loaded to start the ship’s cruising schedule, the ship’s arrival in Sydney will also provide a significant economic boost to the city.

“Port Authority of NSW has a strong capability and history of responding to marine incidents such as this and working with a number of key agencies who stand ready day and night to spring into action when needed,” commented Philip Holliday, chief executive officer, Port Authority of NSW.