Tag Archives: princess cruises

Carnival moves toward shipbuilding in China

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By Tom Stieghorst
Carnival Corp. said it signed a memorandum of understanding that could lead to a cruise ship being built in China.

The memo is an agreement between Carnival Corp. and the China State Shipbuilding Corp. (CSSC) to explore the formation of a joint venture.

The goal of the venture would be to construct a modern cruise ship in China together.

China State Shipbuilding Corp. is the largest shipbuilder in China, according to a Carnival Corp. announcement.

The Italian shipbuilder Fincantieri could partner in the joint venture should it be formed, Carnival Corp. said.

There is no firm agreement to build yet, nor is it clear who would own or operate any ship that results from the joint effort.

Carnival Corp. said the venture is “aimed at accelerating the development and growth of the Chinese cruise industry.”

The agreement was made official at an Oct. 14 signing ceremony at the ninth China Cruise Shipping and International Cruise Expo in Tianjin.

“This really is a breakthrough day for all of us at Carnival as well as our friends at the CSSC,” Carnival Corp. CEO Arnold Donald said.

Carnival Corp. said its contribution to the venture would be to use its design and shipbuilding expertise to create the “vision, definition and overall specifications” for the China-built cruise ship.

The memorandum also includes the exploration of other possible joint venture opportunities with CSSC including the potential to form a domestic cruise company, port development, talent development and training as well as supply chain and logistics, Carnival Corp. said.

No major cruise line has ever built a ship in China, although a few have been built in Japan.

A Chinese Ministry of Transport forecast estimates there will be 4.5 million cruise passengers sourced in China by 2020.

Two Carnival Corp. brands, Costa Cruises and Princess Cruises, are already selling cruises in China. Carnival said it will have 220 port calls from five brands in China in 2014.

Beyond the marketing pitches

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By Tom Stieghorst
*InsightSometimes the reasons people cruise can’t be found in any catalog or sales brochure. The passenger who took 33 consecutive cruises aboard the Carnival Elation earlier this year is an extreme example.

Mark Fosselman found himself on the same itinerary over and over again following the loss of his wife, Becky. She had been in ill health, and the two had shared numerous cruises on the Elation before she passed away in April.

Fosselman told Carnival that the ship held special memories for him and that cruising was very therapeutic in helping him mourn his wife and come to terms with her death.*TomStieghorst

There are many conventional selling points to a cruise. But often it isn’t the size of the cabin, or the itinerary or the food that people care most about when they’re on a cruise.

When I asked a man on a recent cruise why he was on the ship, there was no hesitation: “I wanted to spend time with my brother,” he said. The passenger lived in Tennessee, his brother in Michigan. They didn’t see each other regularly, and a weeklong cruise was a chance to catch up.

More than marketing slogans or ad campaigns, the human need for connection and recognition often drives the choice of a cruise vacation. One passenger on another cruise I took recently was astonished to be the center of attention after his family surprised him with a cruise for his 90th birthday.

Another person on the cruise was aboard with someone who had started to show signs of memory loss. She said she took the cruise because she wasn’t sure in a year or two if her traveling companion would even be the same person.

So it is fine to have the latest and greatest technology on a ship, hot new entertainers or interesting new shore excursions. Onboard spending credits or free gratuities may be the way to seal the deal if someone is close to making a purchase.

But just as often it is the soft things, the human things, that start passengers thinking about taking a cruise. Cruise lines have started to pick up on this in their advertising, for example in Carnival Cruise Lines’ “Moments That Matter” spots or the Princess Cruises “Come Back New” campaign. They’re definitely not hard sell, but effective in the long run, it seems to me.

The last cruise frontier?

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Maldives: The last cruise frontier?

By Tom Stieghorst
*Insight In a recent interview, I asked Royal Caribbean Cruises Ltd. Chairman Richard Fain what travel destination was on his bucket list, and after a moment’s thought he said, “the Maldives.”

The islands in the Indian Ocean are so remote that Fain felt like he could get away from everything by going there.

Indeed, the Indian Ocean may be the most out-of-the-way cruise destination you’d ever want to experience. With the rise in expedition cruises to the Antarctic, the Indian Ocean may be the last frontier.

Among the lines going to the Maldives are Costa Cruises, Oceania Cruises, Princess Cruises and Seabourn Cruises.*TomStieghorst

Seabourn describes the islands as “tiny specks in a vast expanse of ocean.” Male, the main inhabited city in the chain, is described by Conde Nast Traveler as “a combination of the Robinson Crusoe paradise of childhood dreams and a honeymoon destination fit for the Hollywood A-list.”

What is there to do there? “Absolutely nothing,” Fain said.

Most of these lines visit the Maldives on an itinerary from southern or eastern Africa to India or Southeast Asia. It is a long, thin route that involves lots of sea days, a long flight from North America — unless you’re on a world cruise — and a considerable expense.

Seabourn’s cruise next January sandwiches a visit to Male and Colombo, Sri Lanka, in the middle of eight long sea days on a voyage between South Africa and Singapore.

Princess has a 46-day journey on its schedule that takes visitors to the Maldives on an “odyssey” from Australia to South Africa.

Oceania Cruises plans to be there Dec. 3 and 4 on a 30-day cruise from Dubai to Cape Town, South Africa. In the next few years Silversea Cruises has four voyages with the Maldives on the itinerary, including a 17-day trip between Singapore and Mombasa, Kenya, next March.

In 2016, Silversea’s new expedition ship, the Silver Discoverer, will offer a 17-night cruise that starts in Phuket, Thailand and ends in Male, after stops in Myanmar, India’s Andaman Islands and Yala National Park in Sri Lanka.

So the next time a client says they’ve “been there done that” when you suggest an ocean cruise, you might respond with, “Have you thought about going to the Maldives?”