Meet The New Cruise Brands Entering Service in 2023

In another big year for start-up brands, at least five new cruise lines are set to launch service in 2023. With new builds and also secondhand vessels, the companies are set to offer different products, including luxury cruises, expedition voyages and more.

Explora Journeys
First ship: Explora I
Built: 2023
Capacity: 922 guests
Inaugural Cruise: July 17, 2023
Maiden Voyage Region: Northern Europe

After years of anticipation, Explora Journeys is making its debut in July. Marking MSC’s entry into the luxury market, the new brand is set to offer what it calls the “ocean state of mind.”

Adora Cruises
First ship: Unnamed Vista-Class Newbuild
Built: 2023
Capacity: 5,000 guests
Inaugural Cruise: TBA
Maiden Voyage Region: East Asia

Result of a joint venture between Carnival Corporation and China State Shipbuilding Corporation, Adora Cruises is the newest homegrown Chinese cruise brand.

Set to launch service later in the year, the startup cruise line has two new builds under construction in China and also acquired two former Costa Cruises vessels. Combining an international vision with local tastes, Adora plans to create the ideal cruise experience for Chinese guests, with year-round cruises departing from multiple homeports throughout China.

CFC
First ship: Renaissance
Built: 1993
Capacity: 1,258 guests
Inaugural Cruise: May 14, 2023
Maiden Voyage Region: Northern Europe

After acquiring Holland America’s former Maasdam in 2022, CFC aims to fill a gap in the French market by developing a customized premium product.

With all guest-facing staff fluent in French, the new cruise line intends to offer “a quality product” that focuses on the country’s identity and needs. Sailing from two different homeports in France, the Renaissance will debut in May, with a program of longer roundtrip cruises that visit destinations in Northern Europe, the Atlantic and the Mediterranean.

Exploris
First ship: Exploris One

Built: 1989
Capacity: 132 guests
Inaugural Cruise: December 23, 2023
Maiden Voyage Region: Antarctica

With Philippe Videau, one of Ponant’s founders, serving as the company’s president, Exploris aims to operate a fleet of small expedition vessels for the French market.

Acquired from Silversea Cruises, the brand’s first vessel is set to enter service in December, offering exploration French-speaking exploration cruises in South America and Antarctica. Renamed Exploris One, the former Silver Explorer is set to sail in the Amazon, the Atlantic Islands, Western Europe and the Arctic during its inaugural season, including 30 departures and 26 unique itineraries.

Crystal Cruises
First ships: Crystal Symphony and Crystal Serenity
Built: 1995 and 2003
Capacity: 606 and 740 guests
Inaugural Cruise: July 31, 2023
Maiden Voyage Region: Mediterranean

After being acquired by the A&K Travel Group in 2022, the Crystal Cruises brand name is returning later this year under new management. The new luxury operator plans to launch service in July by using two of Crystal’s former oceangoing vessels, the Crystal Serenity and the Crystal Symphony.

Former Maasdam Potentially Sold to French Start-Up Cruise Line for $30 Million

The former Maasdam from Holland America Line has been sold, according to Masters Shipping, who confirmed it acted as the broker on the sale of the ship to a company known as CFC in an email sent to Cruise Industry News.

The ship has most recently been known as the Aegean Myth and has reportedly been sold to a French start-up cruise line for $30 million, according to a report from Crew Center.

Now heading to Piraeus, the vessel has been renamed the Renaissance. 

Originally launching as the Maasdam, the Fincantieri-built ship debuted in 1993 and sailed until the pandemic.

Carnival Corporation then sold the ship to Seajets, which is under the control of Greek businessman Marios Iliopoulos, who has assembled a fleet of laid-up cruise ships.

CFC, according to Crew Center, is new French start up Compagnie Francaise De Croisieres. No further details were available at press time.

MSC Announces Grand Voyage to Shanghai

MSC Cruises has officially announced plans to make its first sailing to China, with the newly-renovated MSC Lirica calling in Shanghai on May 1, 2016 after having traveled across continents.

The 65,000-ton ship will make the company’s maiden call in China’s biggest megalopolis after a 60-day round-the-world Grand Voyage which departs on March 3, 2016 from Rio de Janeiro, Brazil.

“We are delighted to once more be able to offer our guests a brand new itinerary – from Brazil to China via Europe – which offers the chance to visit some of the most appealing places on earth, certainly across a huge array of people and cultures,” said MSC Cruises CEO, Gianni Onorato.

Onorato added: “This new Grand Voyage offering is proof of our steadfast commitment to offer our guests innovative and sought-after destinations. As MSC Cruises continues to expand the destinations it calls – such as Cuba which we recently announced – we are further enhancing our global offering while providing travelers best-in-class experiences and service.”

MSC Cruises is offering travelers the opportunity to choose from three different versions of the Grand Voyage, with the ability to embark in either Rio de Janeiro in Brazil (60 nights), Genoa in Italy (41 nights) or Dubai in the United Arab Emirates (26 nights), before arriving in Shanghai.


Shanghai at night taken by Dave Jones

Before setting sail, MSC Lirica will be fully renovated and enlarged under MSC Cruises’ Renaissance Program, which entails a comprehensive overhaul of the ship due to be completed in November 2015.

Prices for the full 60-day Grand Voyage on MSC Lirica will start at $4,799 per person. Included in the price are beverage and laundry packages as well as 8 shore excursions.

During the first leg of MSC Lirica’s 60-day journey, the ship will depart on March 3, 2016 from Guanabara Bay in Rio de Janeiro and sail north along the coast of Brazil – with calls in Buzios, Salvador, Maceio and Fortaleza. The ship  will then cross the Atlantic on a northeast course towards the Canary Islands – with a stop in the city of Santa Cruz de Tenerife – before reaching mainland Europe and visiting Cadiz, Spain.

From there, MSC Lirica will call the three largest ports in the Mediterranean – Barcelona, Spain; Marseille, France; and Genoa, Italy – providing travelers an opportunity to embark in any of these ports in Europe and providing maximum flexibility as guests journey towards Asia.

After leaving Genoa, MSC Lirica will call Naples, Italy and the island of Crete with Heraklion in Greece. The ship then heads south to Aqaba in Jordan; Muscat, Oman; and Khor Al Fakhan and Dubai in the United Arab Emirates.  The ship is scheduled to stay in Dubai overnight and travelers interested in sailing from Dubai to Shanghai will have the ability to embark.

During the last leg of the journey, MSC Lirica sets sail towards the East and the Indian cities of Goa and Cochin, prior to calling Colombo, the capital city of Sri Lanka. She then heads to Phuket, Thailand, and Penang and Port Kelang/Kuala Lumpur in Malaysia, before reaching Singapore.

After an overnight stay in Singapore, the ship will bring its guests to Ho Chi Minh City in Vietnam and then to visit Hong Kong. Shanghai is the next call and includes an overnight stay before sailing across the China sea to Fukuoka in Japan. From the Land of the Rising Sun, MSC Lirica heads back to the high seas one more time, returning to Shanghai on May 1, 2016.