Jamaica Experiences Its Biggest Winter Season Ever

Jamaica’s Minister of Tourism, Edmund Bartlett has stated that Jamaica is experiencing its biggest winter season in the history of tourism, adding that the tourism boom is set to continue, according to a press release.

“For the January to March 2023 period, it is estimated that Jamaica welcomed 1.18 million visitors, which represents a growth of 94.4 per cent when compared to the same period in 2022. This represents earnings of $1.15 billion, 46.4 per cent above the $786.8 million earned for the same period in 2022,” said Bartlett.

“If there was ever an industry that has the potential to transform our nation, our communities and the lives and livelihoods of the Jamaican people for the better, it is tourism.

Bartlett added that gross domestic product (GDP) for the economy is projected to grow by up to 3.0 per cent to 5.0 per cent during January – March 2023 compared to the same period in 2022.

Speaking at the Sectoral Debate in Parliament, Bartlett said that arrivals for 2022 were up by 117 per cent while earnings were up by 71.4 per cent compared to 2021. In 2022, Jamaica welcomed 3.3 million visitors and earned about $3.7 billion. Projections earnings in 2024 go up to $4.1 billion.

“Never before in the history of Jamaica has tourism made such a great contribution to the national economy and we are willing to contribute to that process and to make even greater contributions,” added Bartlett.

“Investments continue to boom to drive the industry’s recovery (and) over the last five years tourism investment contributed 20 per cent of the island’s total foreign direct investments (FDI) and over the next 5 to 10 years, there are multiple upcoming investment projects which will see the addition of 15,000 to 20,000 new rooms with an investment of $4 billion to $5 billion.”

Chinese Tourism Starting to Climb Back?

Chinese tourism is starting to climb back, according to COTRI (China Outbound Tourism Research Institute).

COTRI said in a prepared statement that the speed of the recovery process is impressive with reports from many cities indicating that it takes only about a week to get a new passport and that travel restrictions are also falling by the wayside quickly.

The clash between South Korea and China over discriminatory treatment seems to be over. South Koreans can now get visas for China again and the South Korean government has ended special treatment for the Chinese, COTRI said.

European Union countries have reportedly also agreed to phase out COVID-19 restrictions on travellers from China and will also stop random testing of travellers from China by the middle of March.

Chinese companies have also started investing in outbound tourism infrastructure again with the Shanghai retailer Yuyuan Tourist Mart announcing plans to invest about US$120 million in a Japanese ski resort project on Hokkaido.

Airlines are bringing back a multitude of routes to and from China and ticket prices are in most cases back to pre-pandemic levels, according to COTRI.

Business, studies and family reunions are major reasons for the first outbound travellers, the research institute said, but the first leisure tourists have already been sighted not only in the neighbouring countries but also in Sydney, Paris and Milan.

It was less than two months ago that Chinese citizens could again apply for passports and just two weeks ago that Chinese tour operators were officially allowed to sell outbound trips for what is called “group travel” to 20 destinations, even though most customers are said just to buy air tickets and hotel reservations.

Contributing to the interest in travel, COTRI said, are all the marriages that have been put on hold during COVID, expecting to result in a wave of honeymoon trips.

The year 2022 ended with a total number of outbound trips below nine million, about 5 per cent of the 2019 level. Five million of these trips went no further than Macau. Hong Kong welcomed 375,000 mainlanders, five times the number of 2021, but still less than 1 per cent of the 2019 arrivals.

Assuming no further disruptions or an attack on Taiwan, COTRI said, Chinese travellers could make the steep climb back to the top of all international tourism source markets during the current year.

COTRI is a research organization for the China outbound tourism market-based in Hamburg, Germany.

Royal Caribbean Partners With U.S. Virgin Islands to Improve its Tourism Product

The Virgin Islands Port Authority (VIPA) and Royal Caribbean Group have partnered to revitalize the U.S. Virgin Islands’ cruise industry with a commitment from Royal Caribbean Group to develop infrastructure and attractions. 

A Memorandum of Understanding between the two organizations was signed by VIPA Executive Director Carlton Dowe and Royal Caribbean Group’s Vice President of Destination Development Joshua Carroll during a cruise event in Miami. The memorandum is a recommitment from Royal Caribbean Group to extend its existing 10-year, pier-use agreement for preferential berthing at VIPA’s cruise facilities in Crown Bay, St. Thomas and Frederiksted, St. Croix.

The existing agreement was executed in June 2016, and by signing the memorandum, VIPA and Royal Caribbean Group agree to collaborate on an extension of that agreement for an additional number of years.

Dowe also announced that in addition to guaranteed minimum revenues to VIPA and increased cruise visits to both St. Thomas and St. Croix, Royal Caribbean Group has expressed an interest in developing enhancements to the cruise facility in Crown Bay and making “landside improvements” in the Crown Bay District and St. Croix to enhance the island’s tourism products.

Dowe stated that this development signals “an important boost for the territory’s economy and increased opportunities for businesses and entrepreneurs in the tourism sector in the USVI.”

“Royal Caribbean is the leading cruise company in the industry, and it has committed to a major infusion of capital as well as guaranteed cruise visits to our islands. In this currently strained economic climate, this substantial commitment indicates Royal Caribbean Group’s dedication to the people of this territory and our economy,” he said.

Dowe added that VIPA is “pleased” to continue its working relationship with Royal Caribbean Group.

“This MOU extends what has been an exceedingly amiable, reliable, and beneficial arrangement for both parties. Our unified goal is to ensure that the U.S. Virgin Islands is a premier destination in the Caribbean,” he noted.

VIPA will align with Royal Caribbean Group to expand the Austin “Babe” Monsanto Marine Facility in Crown Bay to allow the berthing that includes Icon- and Quantum-class ships and the development of a third berth. The vision for the Crown Bay District will complement the port authority’s plans to revitalize the district to appeal to residents and cruise visitors.

Royal Caribbean Group has also committed to partner with VIPA and the Government of the USVI to develop and enhance the overall visitor experience in St. Croix.

“The U.S. Virgin Islands is one of our best destination partners and the opportunity to continue innovating on ways to refine the guest experience helps guide our decision to expand our already strong relationship with the U.S. Virgin Islands,” said Carroll. “We thank Governor Albert Bryan Jr., the VIPA Board of Governors, Commissioner of Tourism Joseph Boschulte and Executive Director Carlton Dowe and his team for collaborating on this exciting opportunity to develop destination experiences that benefit tourists and citizens of the USVI.”

The U.S. Virgin Islands recently started receiving cruise visits to its islands following the halt of cruising in March 2020. Most of the territory’s cruise visits have been Royal Caribbean International and Celebrity Cruises vessels.

The Celebrity Edge was the first ship to call on St. Thomas on July 20, and in St. Croix, the Celebrity Equinox was the first ship to berth since the pandemic on Aug. 8.

According to a press release, VIPA has had 22,991 cruise visitors to the territory since July 2021, making it one of the most visited cruise destinations in the world.