Tag Archives: Vacation

MSC USA: Readying for Big Moves

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“We’re excited about how the product is positioned in the U.S. market with very clear points of distinction, with our European style and American comfort, and how we bring that together,” said Lynn Torrent, executive vice president and chief commercial officer.

Torrent said MSC had tweaked the product for U.S. passengers and was gaining ground on marketing and driving wider brand awareness ahead of the MSC World America’s arrival in Miami this spring.

“We’re expanding our U.S. deployment,” she continued. “We’re adding Galveston this year, a second ship in Port Canaveral and sailing to Alaska from Seattle in 2026.”

Much of the immediate focus has been revealing feature after feature on the new World America for her Miami-based deployment of week-long cruises. These include a new sports bar concept and a comedy club, in addition to the first Eataly at Sea concept which will feature dishes and cocktails only available on the World America.

A new terminal with shore power will be awaiting World America in Miami, and a second new terminal will be ready for the MSC Seascape in Texas.

“We’re investing significant yin marketing and trade sales support in Texas,” said Torrent.

More ships in the market mean MSC has the attention of travel advisors, said Torrent, and continues to enhance tools and training options. Travel agents can benefit from lunch-and-learn seminars, virtual training, and more. Torrent said the company had a lot of on-the-ground support for advisors in Texas.

While Torrent focuses heavily on North American deployed ships, the company is also busy sourcing guests for cruises in Europe and elsewhere.

“We have a significant offering in the Mediterranean and Northern Europe, and the World Europa and Euribia have driven more interest. The Yacht Club is popular with American guests looking for a premium, unforgettable experience.”

2026 brings more deployment and more berths to the U.S. market, as MSC will debut in Alaska, with the Poesia offering a week-long program from May to September.

“Alaska is a marquee destination. It completes our global portfolio,” Torrent said. “We think there is a lot of demand globally for Alaska. There is significant momentum already.”

Excerpt from the Cruise Industry News Quarterly Magazine Winter 2024-25

Costa Pacifica Becomes First Ship to Watch Santos’ Firework Display

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The Costa Pacifica became the first cruise ship to watch the New Year’s Eve fireworks display in Santos, Brazil.

The Costa Cruises ship reached the town as part of an eight-night cruise to Brazil.

Before anchoring in Santos Bay for the 14-minute firework display, the Pacifica embarked guests in Santos and Rio de Janeiro.

In addition to its two homeports, the itinerary also included visits to Búzios, Angra dos Reis, Ilhabela, and Balneário Camboriú.

According to Santos Mayor Rogério Santos, the operation highlights the town’s status as a major cruise hub.

“It is an extremely important action to promote Santos not only during New Year’s Eve but throughout the season, in all seasons of the year,” he said.

Continuing its deployment in South America, the Costa Pacifica is set to offer a series of three- to seven-night cruises from Santos and Rio through late March.

Costa’s 2024-25 season in the region also includes the Costa Diadema and the Costa Favolosa, with itineraries departing from different homeports.

A traditional destination for cruise ships during New Year’s Eve, Rio de Janeiro received six ships to ring in 2025.

The lineup included two vessels from Costa Cruises, the Costa Favolosa and the Costa Deliziosa, as well as four ships from MSC Cruises, including the MSC Grandiosa, which is currently the largest vessel sailing in Brazil.

The 4,888-guest ship joined the MSC Seaview, the MSC Orchestra and the MSC Poesia for the 12-minute firework display.

In Portugal’s Madeira Island, 11 cruise ships gathered in Funchal for the port city’s New Year’s Eve celebrations.

Nine different companies were represented, including AIDA, Cunard, and Fred. Olsen, Hapag-Lloyd, Marella, Phoenix Reisen, Saga and TUI.

The largest ship on the scene was the 3,000-guest Queen Anne, which entered service for Cunard in April 2024.

Gerolamo Scorza Completes Refit Projects on Norwegian Encore

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Gerolamo Scorza S.p.A., a member of Genova Industrie Navali S.p.A., has completed four refit projects onboard the Norwegian Encore.

The work was carried out during the ship’s recent drydock, which took place in Brest, France, in November 2024.

According to a statement, the challenging project was successfully completed within a two-week deadline and included the conversion of a tender lobby into a store.

Gerolamo Scorza also reinstalled the metallic ceiling and renovated tiles in Encore’s American Diner restaurant.

The Italy-based contractor also installed a new counter at the ship’s Cruise Next office and added new customized furnishings to the onboard photo gallery.

“This project gave us the chance to showcase both our technical skills and our craftsmanship attitude, as some furniture was manufactured in our workshop,” the company said.

After completing its drydock in Brest, the Norwegian Encore welcomed guests back onboard on Dec. 3, 2024, for a trans-Atlantic crossing.

Now cruising from Miami, the 2019-built vessel underwent a major refurbishment that included the creation of new features onboard.

According to Norwegian Cruise Line, the project followed guests’ feedback and included the debut of Spice H2O.

The complimentary adults-only sun deck was created in the area previously occupied by the ship’s laser tag arena.

Other enhancements included the expansion of two of Norwegian’s speciality dining venues, Cagney’s Steakhouse and Teppanyaki, as well as the addition of over 20 new balcony cabins.

The ship’s Haven suite enclave was also updated with the expansion of the Premier Owner’s Suites, which now offer new bedrooms in addition to fully renovated living rooms and a new separate dining room.

Before returning to the Caribbean, the Norwegian Encore also underwent technical work, including class overhauls, planned routine maintenance and more.

During the 2024-25 winter season, the Encore is scheduled to offer a series of seven-night cruises departing from Norwegian’s cruise terminal in PortMiami.