Tag Archives: Caribbean

Refreshed Carnival Magic Resumes Miami Sailings

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Refreshed Carnival Magic Resumes Miami Sailings

The Carnival Magic has returned from a 35-day drydock at the Grand Bahama Shipyard, Carnival Cruise Line said in a statement. 

The ship is now resuming sailing from Miami, offering cruises to destinations across the Caribbean and The Bahamas. 

As previously reported by Cruise Industry News, the ship entered drydock on April 19, 2026. 

Several spaces onboard have been updated, including the casino and arcade, paired with the addition of a new mini golf course. 

Additionally, retail areas across the gift shops and the Effy Jewelry boutique have been refreshed. 

The Cloud 9 Spa and fitness center have been renovated, as were the WaterWorks aqua park and pool decks. 

Finally, the Lido restaurant layout has been redesigned. 

This is also the second ship in Carnival’s fleet to showcase the cruise line’s new “From Sea to Shining Sea” bow crest. 

The first one to sport the new look was the Carnival Legend, which resumed service on May 20 following a 16-day drydock at the same shipyard.

MSC to Deploy 7 Ships in U.S. and the Caribbean for Summer 2028

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MSC to Deploy 7 Ships in U.S. and the Caribbean for Summer 2028

MSC Cruises recently revealed its plans for the 2028 summer season in North America and the Caribbean, which includes itineraries onboard seven ships.

According to a press release, the deployment is highlighted by the first full year of service of the MSC World Atlantic.

After entering service in late 2027, the new World-class ship will continue to sail from Port Canaveral during the summer, offering seven-night cruises to the Caribbean.

The World Atlantic will be joined in Central Florida by the MSC Grandiosa, which will offer a series of three- and four-night cruises to the Bahamas.

MSC is also deploying two ships in PortMiami during the 2028 summer, with the MSC World America and the MSC Seaside.

The MSC Seascape will continue to sail from Galveston on seven-night itineraries to the Western Caribbean, while the MSC Poesia returns to Alaska for the third consecutive summer.

MSC also announced plans to operate the MSC Opera in the Southern Caribbean during the summer of 2028, with additional deployment details set to be revealed at a later date.

According to the company, the itineraries will be highlighted by overnight stays in its private island destination of Ocean Cay, as well as the debut of Sandy Cay.

“We’re always looking for opportunities to give our guests new ways to experience MSC Cruises’ mix of European style and American comfort, and our Summer 2028 Caribbean itineraries are a great example of that,” said Lynn Torrent, president of MSC Cruises North America.

“We have sunny getaways available for everyone, whether they’re looking for a quick weekend in The Bahamas, a family vacation aboard one of our fantastic World Class ships, or a bucket-list journey through the gorgeous Southern Caribbean. Plus, guests can look forward to the new experiences we’re building in key destinations like Ocean Cay, Sandy Cay and Catalina Island—all aimed at ensuring they have the best beach days possible,” she added.

Norwegian Targets Marketing Overhaul with New Leadership, Leaner Spend

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Norwegian Targets Marketing Overhaul with New Leadership, Leaner Spend

Norwegian Cruise Line Holdings is moving to rebuild its marketing function at the Norwegian Cruise Line brand, bringing in new leadership and cutting overall spending, said Chairperson and CEO John Chidsey.

Speaking on the company’s first quarter 2026 earnings call, Chidsey acknowledged that marketing underperformance has been a significant part of the brand’s occupancy shortfall, and that correcting course will require both new personnel and a more disciplined approach to how dollars are allocated.

“We are looking to bring in new leadership in marketing at NCL and better align that function with revenue management, deployment, and sales,” Chidsey said. “This work is critical and will strengthen the business over time, but it may result in some near-term variability in top-line performance as we work through these initiatives.”

NCLH recently completed a search for a new chief people officer, and Chidsey said the company is continuing to build out its revenue management team, noting that new hires across both functions have not yet fully gelled, contributing to the wide guidance range the company issued for the full year.

On the spending side, NCLH expects to reduce marketing outlays as part of a broader spending cutback.

Chidsey said the company had lost its way on marketing efficiency, saying that spend had grown disproportionate to results over the past several years.

“Our spend increased dramatically, and we’re not nearly as efficient as our competitors,” Chidsey said.

CFO Mark Kempa offered a stark data point on the inefficiency, noting that NCLH had been spending approximately twice as much per berth as competitors.

“It’s about putting the dollars to work in the right places versus volume,” Kempa said.