Tag Archives: Caribbean

MSC to Deploy 7 Ships in U.S. and the Caribbean for Summer 2028

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MSC to Deploy 7 Ships in U.S. and the Caribbean for Summer 2028

MSC Cruises recently revealed its plans for the 2028 summer season in North America and the Caribbean, which includes itineraries onboard seven ships.

According to a press release, the deployment is highlighted by the first full year of service of the MSC World Atlantic.

After entering service in late 2027, the new World-class ship will continue to sail from Port Canaveral during the summer, offering seven-night cruises to the Caribbean.

The World Atlantic will be joined in Central Florida by the MSC Grandiosa, which will offer a series of three- and four-night cruises to the Bahamas.

MSC is also deploying two ships in PortMiami during the 2028 summer, with the MSC World America and the MSC Seaside.

The MSC Seascape will continue to sail from Galveston on seven-night itineraries to the Western Caribbean, while the MSC Poesia returns to Alaska for the third consecutive summer.

MSC also announced plans to operate the MSC Opera in the Southern Caribbean during the summer of 2028, with additional deployment details set to be revealed at a later date.

According to the company, the itineraries will be highlighted by overnight stays in its private island destination of Ocean Cay, as well as the debut of Sandy Cay.

“We’re always looking for opportunities to give our guests new ways to experience MSC Cruises’ mix of European style and American comfort, and our Summer 2028 Caribbean itineraries are a great example of that,” said Lynn Torrent, president of MSC Cruises North America.

“We have sunny getaways available for everyone, whether they’re looking for a quick weekend in The Bahamas, a family vacation aboard one of our fantastic World Class ships, or a bucket-list journey through the gorgeous Southern Caribbean. Plus, guests can look forward to the new experiences we’re building in key destinations like Ocean Cay, Sandy Cay and Catalina Island—all aimed at ensuring they have the best beach days possible,” she added.

Norwegian Targets Marketing Overhaul with New Leadership, Leaner Spend

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Norwegian Targets Marketing Overhaul with New Leadership, Leaner Spend

Norwegian Cruise Line Holdings is moving to rebuild its marketing function at the Norwegian Cruise Line brand, bringing in new leadership and cutting overall spending, said Chairperson and CEO John Chidsey.

Speaking on the company’s first quarter 2026 earnings call, Chidsey acknowledged that marketing underperformance has been a significant part of the brand’s occupancy shortfall, and that correcting course will require both new personnel and a more disciplined approach to how dollars are allocated.

“We are looking to bring in new leadership in marketing at NCL and better align that function with revenue management, deployment, and sales,” Chidsey said. “This work is critical and will strengthen the business over time, but it may result in some near-term variability in top-line performance as we work through these initiatives.”

NCLH recently completed a search for a new chief people officer, and Chidsey said the company is continuing to build out its revenue management team, noting that new hires across both functions have not yet fully gelled, contributing to the wide guidance range the company issued for the full year.

On the spending side, NCLH expects to reduce marketing outlays as part of a broader spending cutback.

Chidsey said the company had lost its way on marketing efficiency, saying that spend had grown disproportionate to results over the past several years.

“Our spend increased dramatically, and we’re not nearly as efficient as our competitors,” Chidsey said.

CFO Mark Kempa offered a stark data point on the inefficiency, noting that NCLH had been spending approximately twice as much per berth as competitors.

“It’s about putting the dollars to work in the right places versus volume,” Kempa said.

Holland America Reveals Post-Evolution Deployment for Oosterdam

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Holland America Reveals Post-Evolution Deployment for Oosterdam

Holland America Line is now accepting bookings for the first post-refit season onboard the Oosterdam, the company said in a press release.

The Vista-class ship will be the first to undergo a major refurbishment as part of the Holland America Evolution, which is considered the largest fleet investment in the brand’s 153-year history.

After undergoing its drydock, the Oosterdam is set to offer eight itineraries and 15 departure dates across Europe, the Caribbean and North America starting in late 2027.

Holland America said that the sailings “give guests the earliest opportunity to experience Oosterdam’s onboard enhancements, paired with destination-rich itineraries.”

The company highlighted the multi-year refurbishment program, which was designed to modernize its fleet by bringing features from the newer Pinnacle Class to more ships.

Following the project, the Oosterdam will introduce new stateroom and suite categories, in addition to expanded access to signature venues.

“We’re excited about what Holland America Evolution represents for our fleet and for our guests,” said Michael Stendebach, senior vice president of food, beverage and rooms division for Holland America Line.

“We can’t wait to welcome guests aboard the elevated Oosterdam through these new voyages, where they’ll be among the first to experience what this transformation brings. From the first step on board, guests will feel a more refined and thoughtfully designed experience, with new spaces like the Grand Dutch Café providing a sense of comfort and welcome as their vacation begins,” he added.

Among the new features coming to the Oosterdam are Solo Verandah staterooms, which offer solo travelers a private balcony and dedicated workspace.

Guests seeking premium accommodations can also choose from newly introduced Bridgeview Suites that feature panoramic windows and living space, as well as Vista Suites, debuting on Oosterdam for the first time.

As part of its Evolution enhancements, the ship will also introduce the Grand Dutch Café, a European-inspired coffee shop that first debuted on Pinnacle class ships and builds on the company’s Dutch heritage.

Following its refurbishment, the Oosterdam will return to service in Europe in early December 2027, kicking off a seven-day itinerary in the Western Mediterranean.

The cruise features visits to destinations in Spain, Portugal and Morocco and will be followed by a 13-night trans-Atlantic crossing to Fort Lauderdale.

The 2003-built vessel is then set to spend the 2027-28 season sailing from Port Everglades to the Caribbean, with 11- and 12-night itineraries that highlight destinations in the Southern Caribbean and the ABC Islands.

In spring 2028, the Oosterdam will transit the Panama Canal while repositioning north to the Pacific Coast.

Holland America said that the journey includes ports throughout Central America and Mexico, followed by scenic sailings along the U.S. West Coast before concluding in the Pacific Northwest.