Tag Archives: Carnival Corporation

Costa Firenze Debuts in Brazil

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The Costa Firenze arrived in Brazil for its inaugural season in the country earlier this month. To mark the debut of the 2021-built ship, the local office of Costa Cruises organized a special ceremony onboard.

“It is an enormous satisfaction to be able to provide the Brazilian market with a new ship,” said Dario Rustico, the company’s executive vice president for South and Central America.

“The Costa Firenze is a ship that caters to different public profiles, and we are happy to know that the Brazilians are interested in the product, making bookings,” he added.

According to Rustico, the 4,232-guest vessel will receive over 100,000 Brazilian guests through mid-April, when it is set to return to Europe.

Offering regular cruises between Brazil’s Southeast and Northwest regions, the Firenze is set to visit Ilhéus, Rio de Janeiro, Salvador and Rio de Janeiro on a weekly basis.

Along with the Costa Favolosa and the Costa Fortuna, the ship is part of Costa’s largest season in South America in the past ten years.

“Costa is ready to continue cooperating to further develop the tourism in the region, moving the economy and generating jobs,” Rustico said, highlighting the company’s manifesto for “sustainable growth, with the destinations being seen as communities.”

In addition to Costa executives and travel agents, the event was also attended by local authorities and members of the Italian community in Brazil.

Also present at the ceremony, Ezio Di Nunzio, the Captain of the Costa Firenze, highlighted the relationship between Brazil and Italy.

“The Costa Firenze arrived at Santos today as many Italian immigrants did in the past. They came here in search of their dreams, helping to build this enormous nation and making Brazil one of the biggest Italian colonies in the world,” he said.

The master also noted that the Fincantieri-built vessel represents “what’s best in the culture, art, architecture and technology of Italy.”

“We arrive to be part of the history of these two friend nations,” Di Nunzio completed.

Carnival Corporation to Trim Down Cruise Newbuilding Pace

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Carnival Corporation will decelerate its new building pace in an effort to not only moderate supply growth, but keep spending down, according to Josh Weinstein, president and CEO, speaking on the company’s year-end and fourth-quarter earnings call.

Weinstein said that the company didn’t expect to take delivery of any new ships in 2026, and beyond that, would only build two ships a year going forward.

“Going forward, we are committed to using our expected cash flow strength to repair the balance sheet over time, and we’ll be disciplined and rigorous in making newbuild decisions accordingly,” he said.

“We have just four ships on order through 2025, plus our second incredible Seabourn luxury expedition ship to be delivered in 2023.

“This is our lowest order book in decades,” Weinstein continued. “We don’t expect any new ships in 2026 and anticipate just one or two new builds each year for several years thereafter.”

Left on the Carnival orderbook through 2025 are the Carnival Jubilee, Cunard’s Queen Anne, the Sun Princess, another Princess newbuild that has yet to be named and the Seabourn Pursuit.

No new builds are on order for the company’s other brands including Holland America Line, AIDA Cruises, P&O Cruises and P&O Cruises Australia. Carnival’s joint venture with China State Shipbuilding Corporation was not mentioned.

With more old ships exiting combined with recent deliveries and the upcoming new build schedule, the company expects about 25 per cent of its capacity to be what it considers new ships in 2023.

That means an eight-percentage point increase in balcony cabins across the fleet, and differentiated onboard experiences resulting in greater onboard revenue.

Carnival Corporation Cruise Brands Ramp Up Ad Spending

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Carnival Corporation is ramping up advertising spending across its portfolio of brands, according to President and CEO Josh Weinstein, speaking on the company’s year-end and fourth-quarter earnings call.

He said it was a move to support future demand.

“I’ve actively been working with each brand on their strategies and road maps,” Weinstein said. “As a result, I’ve authorized our brands to take a significant step up in advertising activities, including a nearly 20 per cent increase in our investment this past quarter over 2019, to elevate awareness and consideration and to drive demand for both the near and the longer term. This should be particularly impactful with those new-to-cruise, where we draw about one-third of our guests, as we position to take share from land-based alternatives.”

For example, Weinstein said that Princess Cruises would source more heavily in North America than in prior years due to source market disruptions elsewhere.

And the results have been good, Weinstein noted, with record Black Friday and Cyber Monday sales results at a number of brands.

“We think that advertising has a good amount to do with that, to really reach first-timers, generate awareness, generate consideration, and do so in a meaningful way. We’ve got great brands, and we’ve got tremendous brands, but we need to do a better job getting the voice out. And this is a good way to do it. And it helps not just us, it helps our trade partners, it helps the bookings across the board.”