Celebrity’s new spa provider plans more than pampering

By Tom Stieghorst

*Insight Celebrity Cruises is shaking up the spa services available on its ships starting in March when Canyon Ranch takes over the concession on 10 ships from Steiner Leisure Ltd.

Peter Smith, Canyon’s COO, promises to announce new treatments in the next few weeks that will be available to Celebrity passengers once the hand-off occurs.

In an interview last week, Smith outlined three emerging areas in the spa industry and in particular at Canyon Ranch, which puts as much or more emphasis on wellness as on beauty care.

• Brain health: Smith calls this “a major issue for many of our customers.” With longevity rising, there are more seniors living to an age where diminished memory or various forms of dementia are distinct threats. Canyon Ranch plans an onboard lecture series on the latest thinking behind brain health and what can be done to prevent or mitigate declining mental skills.

Brain health is a major focus for Dr. Richard H. Carmona, president of the Canyon Ranch Institute and a former surgeon general appointed by George W. Bush. He is the author of “30 Days to a Better Brain,” due out from Atria Books in May.

• Stress: “This is a huge issue right now,” said Smith. Many passengers choose to cruise in part or entirely to escape the pressures of their daily obligations to work, family and even themselves.

“It really crosses every aspect of our lives,” said Smith, and is a contributor to many modern ailments from teeth grinding and overeating to high blood pressure and heart disease.

“We’re spending a lot of our time trying to explain how to cope with stress,” said Smith.

• Sleep: Whether it is a sleep disorder or the simple difficulty of getting a full night’s rest, more people than ever need help achieving regular and healthy sleep. “As a nation, we don’t sleep,” said Smith, who said improvement of sleep habits will be another wellness offering at Canyon Ranch spas.

Although the more exotic treatments at spas can sometimes seem trivial or silly, the wellness concerns outlined by Smith are serious ones shared by many potential cruise passengers. By attending a Canyon Ranch discussion on one of these topics, they may be getting more lasting insight into rest and relaxation on their next Celebrity cruise.

Preview 2013: Cruise

Preview 2013: Cruise

By Tom Stieghorst
Preview 2013As 2013 arrives, the cruise industry can only pray that there is no repeat of the signature event of 2012.

A year ago, travelers seemed ready to pay higher prices for cruises. Then the Costa Concordia accident happened, casting a pall over cruising that lasted for a good part of the year.

Looking at next year, Micky Arison, chairman of Carnival Corp., which owns Costa Cruises, said in September that prices are generally well positioned to reach parity with 2011 by Q2 2013.

However, for the Costa line in particular, “to climb back to where things were before will take a couple of years beyond 2013,” Arison said.

In some markets, there are signs that next year will be more normal. Starting in January, Norwegian Cruise Line is hiking prices 10% on its Pride of America ship in Hawaii.

Alaska will continue to regain capacity in 2013 that was lost to the ill-conceived passenger head tax several years ago. But trouble looms in 2015 with a tighter standard for low-sulfur fuel, though some breathing room remains for reaching a regulatory compromise.

The biggest unknown hanging over the industry for 2013 is Europe, both as a source of passengers and as a draw for North Americans faced with continued high airfares.

At Royal Caribbean Cruises Ltd., capacity for 2013 is down 20% in the Western Mediterranean and 9% in the Eastern Mediterranean.

“The European market continues to be the most puzzling market we’re facing,” said RCCL Vice Chairman Brian Rice.

Closer to home, cruise lines continue to bring more ships to within driving distance of their customers. Princess Cruises in 2013 will operate a ship year-round from San Francisco, giving the Bay Area drive-market itineraries to Alaska, Hawaii and coastal California.

Disney Cruise Line will offer a full year of cruising from Galveston, Texas, another popular drive market, while Norwegian, Carnival Cruise Lines and Holland America Line will all operate additional cruises from Boston.

NCL BreakawayBut the port with the biggest potential increase in passengers next year is New York, which stands to gain 4,000 passengers a week starting in May with the introduction of the $840 million Norwegian Breakaway.

The Breakaway is staking its claim to New York-area loyalists with a ship that boasts Sabrett hot dog carts and Brooklyn Brewery beer among its food offerings. Five water slides, a two-story spa and Norwegian’s first seafood restaurant are some of the Breakaway’s other attractions.

Another big debut will take place across the pond next year with the delivery of the Royal Princess, the first new ship for Princess in nearly five years. The 3,600-passenger ship will do 12-day Mediterranean cruises before repositioning in October to the Caribbean. Among its noteworthy features will be a cantilevered, glass-enclosed skywalk that extends 28 feet beyond the ship’s edge.

MSC Cruises also has an entrant in the newbuild derby, the $742 million Preziosa, which will boast a 394-foot water slide, the world’s longest at sea.

Carnival Cruise Lines in 2013 will take the wraps off the largest ship makeover in its history when it refits the 17-year-old Carnival Destiny in a 49-day drydock. When it emerges in April, the vessel will sail under a new name, the Carnival Sunshine, and with a slew of new features.

The $155 million transformation will add part of a new deck and expand two others, giving the ship a new layout.

Another 182 cabins will be added to the ship, along with new restaurants, more sports activities and a three-story, adults-only Serenity space.

The Sunshine is emblematic of the trend toward reusing and upgrading older ships rather than ordering new ones. Cruise executives say they want to add new ships in a more measured way than in the past to avoid excess capacity, which dilutes cruise pricing.

They are putting capital into retrofitting older ships with features from newer ones to give them a contemporary feel.

Another example is the Royal Advantage program under way at Royal Caribbean International, which is spending $500 million to modernize 11 ships.

Due for a makeover in 2013 are the Legend, Brilliance, Independence, Vision and Navigator of the Seas, which range in age from 5 to 18 years old.

Prominent among the additional features will be specialty restaurants that boost onboard spending, but the whole package should enable Royal, and agents, to tout new amenities that command better prices.

Deployments in 2013 will feature more cruise segments that can be combined into longer voyages. Celebrity Cruises, for example, will offer more short cruises in Europe that can be paired with a second short cruise with a different set of port calls.

“We want to have more seven-day itineraries for that family or couple who can’t get away for a long time,” said Dondra Ritzenthaler, senior vice president of sales at Celebrity.

Luxury lines, as always, will be focused in 2013 on destination development. Azamara Club Cruises will offer a night excursion with each cruise after its two ships come out of drydock early next year.

Another trend is a tighter watch on rebating, which makes for an uneven playing field among agents. Silversea Cruises cracked down on client poaching by saying that agents who rebook a client more than 30 days after they have already booked with a different agent will not receive a commission.

Whatever actions cruise lines take to improve their prospects, some of the key ingredients to prosperity remain beyond their control.

The wild card factors of the economy, oil prices and geopolitical stability can upend any strategy the industry has conceived.

That said, economic trends seem favorable going into 2013.

The wealth effect from a rising stock market could drive a more robust Wave season early in the year. At about $90 a barrel, oil prices were off their March high of $110 a barrel. And U.S. unemployment fell to 7.7% in November, meaning more consumers would be getting a paycheck to spend on vacations.

Although the jobless rate remains high, travel agent Grace Dieleman, owner of Vellinga’s Travel Service in Chatham, Ontario, said that inverting the equation gives 2013 a rosier hue.

“You always hear about 10% unemployment,” Dieleman said, “but that also means that 90% of the population is still working.”

With Celebrity Reflection, a big finish for Solstice class

With Celebrity Reflection, a big finish for Solstice class

By Tom Stieghorst
Celebrity Solstice arriving in Fort Lauderdale ahead of her inaugural celebrations

Celebrity Solstice arriving in Fort Lauderdale ahead of her inaugural celebrations

The Celebrity Reflection is the last of five Solstice-class ships built by Celebrity Cruises, and although executives won’t say they like it the best, they clearly take pride in the new baby.

The Reflection stands apart from its siblings based on size alone. Its 126,000 gross tons is 4,000 more than the others. That enables the ship to carry 72 extra cabins, adding between 150 and 200 more passengers.

The Reflection is also home to Celebrity’s first two-bedroom suite, a 1,636-square-foot apartment that offers a glass-sided shower cantilevered over the ocean.

The suite, not yet sold out for 2013, is one of a half-dozen new suites along a corridor on Deck 14 that is accessed with a private cardkey. All have extra-tall ceilings and butler service.

The rest of the vessel carries all of the Solstice hallmarks: the half-acre lawn so inviting to the toes; the bevy of specialty restaurants such as Blu and Qsine; the quirky bird’s-nest getaway nooks in the Hideaway, one of several two-deck public rooms that give the Reflection’s interior such a spacious feeling.

Of those, my favorite was the Library, a soaring wall of books with fiction on the port side and nonfiction to starboard. Sitting in front of the wall is a cozy quartet of wingback chairs that practically beg to be occupied.

A close look at the ship reveals some subtle changes in the Solstice product. Gone is Quasar, a disco. Instead, the ship’s conference center takes Quasar’s space on Deck 4.

The Reflection also has 34 new AquaClass suites, which include unlimited dining for occupants at the ship’s “clean cuisine” specialty restaurant, Blu.
Reflection alcove
Another change: Four more cabana-style Alcoves have sprouted from the lawn, double the number on Reflection’s predecessor, the Silhouette. The Alcoves, which rent for $99 on port days and $149 on sea days, fit four or five guests and provide a sun- and wind-sheltered way to enjoy the passing parade of passengers on Deck 15.

The Sunset Bar, an outdoor venue overlooking the Reflection’s stern, has been turned 90 degrees so it protrudes from the aft deck. It features a new Middle Eastern kasbah theme with orange-and-purple sofa benches and a drinks program that includes pitchers of beverages.

All of the bars seemed to have something to offer on the Reflection. The design in the Sky Observation Lounge is nothing but circles; at Michael’s Club, squares and right angles rule. There’s always a predinner crowd buzzing around the Martini Bar.

At the Molecular Bar, Junior Marino serves up fascinating cocktails made with artisanal ingredients and chilled with liquid nitrogen.

“The drinks are designed to appeal to all five senses,” said Marino, who runs a New York laboratory for high-tech designer drinks and has licensed the Molecular Bar concept to Celebrity for the Solstice ships.

Cabins on the Reflection are in keeping with Celebrity’s theme of “Modern Luxury.” At 194 square feet, my AquaClass cabin was a tight fit at times for two people. But a balcony, included on 85% of the accommodations on the Reflection, enhanced its spaciousness.

Musical entertainment on the Reflection ran the gamut from classical to pop vocalists to jazz and seemed to engage many of the guests on this two-day introductory cruise.

Speaking of a two-day cruise: I disembarked wanting more. There’s enough on the Reflection to easily occupy passengers on the weeklong cruises it is scheduled to take this winter, or the 10- and 11-day Eastern Mediterranean cruises on its deployment next summer.

 

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