Tag Archives: cruise

MSC Cruises to Reduce Fleetwide Emissions by Up to 15%

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MSC Magnifica is anchored in the Firth of Forth just under the Forth Railway Bridge for more Images of Magnifica follow the link.https://flic.kr/s/aHsm7BUfg3

MSC Cruises is set to reduce fleetwide emissions by up to 15 per cent in 2026 by implementing a new itinerary planning optimization tool, OptiCruise, according to a press release.

Developed in collaboration with OPTIMeasy, the new mathematical model reportedly analyzes various factors influencing the planning of MSC Cruises’ itineraries. The goal is to achieve maximum efficiency while maintaining or enhancing guest satisfaction, the company stated.

The MSC Bellissima was selected to test the prototype technology over 12 months while sailing between 17 ports in the Mediterranean Sea.

Michele Francioni, chief energy transition officer at MSC Cruises, said: “We have identified and developed this new technology to optimize the decision-making process of itinerary planning to further reduce emissions across our fleet from 2026.  

 “The OPTIMeasy team calculates that the average fuel savings made, and emissions reduced by using OptiCruise are in the range of 10-15 per cent which is a significant step forward in our ambition to achieve our net zero greenhouse gas emissions target by 2050 for our marine operations.” 

According to the company, voyage planning in the global cruise industry has traditionally focused on the appeal of ship destinations to potential holidaymakers.

OptiCruise aims to expand this approach by incorporating a range of factors that affect itinerary efficiency. These include the sequencing of port calls, departure and arrival times, a ship’s speed, destination attractiveness, shore excursions and operational costs such as fuel, port charges and food provisions.

The tool’s algorithms analyze this data to identify optimized itineraries that maintain guest appeal while enhancing energy efficiency.

MSC Cruises’ strategy to reach net zero greenhouse gas (GHG) emissions by 2050 for its marine operations centres on three key areas: ship and engine technology, operational efficiency and renewable fuels. OptiCruise falls under the operational efficiency category, aiming to enhance energy consumption through increased digitalization.

OptiCruise was developed under the European Union’s Project CHEK, which explores low-carbon shipping technologies and innovative designs.

Alma Cruceros Reveals First Details of its New Cruise Line

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Alma Cruceros has revealed the first details of its new cruise operation.

The startup brand is set to operate SunStone’s Ocean Victory during summer seasons starting in 2025.

According to its website, Alma is based in Málaga and plans to become the first luxury cruise line based in Spain.

The company is led by Elisardo Sánchez Burgos, who also serves as Executive President of the Premium Hotels Group.

“An idea that was conceived in May 2018 soon became a dream and is now becoming reality thanks to the enthusiastic and persevering efforts of a wonderfully talented team,” he said in a social media update.

Alma Cruceros is set to embark on its maiden season in April 2025. The maiden voyage sails from Las Palmas, in the Canary Islands, to Málaga, in the Western Mediterranean.

According to Burgos, the ship will operate primarily from Málaga, offering itineraries to ports in the region of Andalucía, as well as Ceuta and Melilla, two Spanish ports on the North African coast.

“Our project is very important to support the growth and consolidation of the cruise industry in these ports. In some of them, we will be the first shipping company in terms of number of calls,” he said in a LinkedIn post.

Bookings for the maiden season opened in June, with 16 cruises currently on sale for departures between April and October 2025.

In addition to Málaga, the Ocean Victory is also set to offer cruises departing from Barcelona and Tarragona for itineraries to different regions of Spain, including Costa Brava, Costa Azul and the Balearic Islands.

The 186-guest vessel will also sail to international destinations, with planned visits to ports in Corsica, France, and Sardinia, Italy. According to the company’s website, prices for a seven-night cruise start at 3,570 euros per person.

With an all-inclusive product, Alma Cruceros plans to offer an “oasis of sustainability and luxury experiences,” according to its website.

Originally designed for upscale cruises in remote parts of the globe, the Ocean Victory represents the “perfect fusion of modern luxury and eco-responsibility, offering an unparalleled onboard experience,” the company added.

Alma also said that its product will focus on the Spanish identity, with a celebration of the local culture that will resonate with Spanish-speaking guests.

Different aspects of the onboard experience, from gastronomy to entertainment, were tailored to reflect the Spanish heritage.

Part of SunStone’s Infinity Class, the Ocean Victory will operate for Alma Cruceros as part of a charter agreement announced back in April.

The 2021-built vessel also offers winter seasons in Antarctica for Albatros Expeditions as part of a different charter deal.

Oceania Cruises Floats Out New Ship Allura In Italy

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Oceania Cruises celebrated the float out of its new ship, the Allura, at the Fincantieri shipyard in Sestri Ponente, Italy.

The 1,200-guest ship was floated from the drydock and moved to the fitting-out berth to begin outfitting interiors, the company announced.

The Allura was blessed by the shipyard’s chaplain, Father Stefano and christened by Caterina Romeo, a designer in Fincantieri’s technical department.

“Our hearts and minds are with the entire team at Fincantieri as they mourn the passing of General Graziano,” stated Frank A. Del Rio, president of Oceania Cruises.

“The float out is an important moment for all at Oceania Cruises and Fincantieri, as we progress closer to Allura joining our family. Now that we have completed her shell, we are excited to get started on her interior. We have lots of exciting enhancements on Allura, our eighth vessel, further elevating our offerings and firmly cementing Oceania Cruises as the only ultra-premium cruise brand.”

The Allura will enter service from Trieste, Italy, on July 18, 2025, sailing to Athens, Greece, and visiting Rijeka, Croatia; Ravenna, Italy; Dubrovnik, Croatia; and Kotor, Montenegro. After her summer season in the Mediterranean, the Allura will sail to Canada and New England for a series of voyages in North America before her inaugural winter season in the Caribbean, homeporting in Miami.