Tag Archives: holiday

MSC USA: Readying for Big Moves

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“We’re excited about how the product is positioned in the U.S. market with very clear points of distinction, with our European style and American comfort, and how we bring that together,” said Lynn Torrent, executive vice president and chief commercial officer.

Torrent said MSC had tweaked the product for U.S. passengers and was gaining ground on marketing and driving wider brand awareness ahead of the MSC World America’s arrival in Miami this spring.

“We’re expanding our U.S. deployment,” she continued. “We’re adding Galveston this year, a second ship in Port Canaveral and sailing to Alaska from Seattle in 2026.”

Much of the immediate focus has been revealing feature after feature on the new World America for her Miami-based deployment of week-long cruises. These include a new sports bar concept and a comedy club, in addition to the first Eataly at Sea concept which will feature dishes and cocktails only available on the World America.

A new terminal with shore power will be awaiting World America in Miami, and a second new terminal will be ready for the MSC Seascape in Texas.

“We’re investing significant yin marketing and trade sales support in Texas,” said Torrent.

More ships in the market mean MSC has the attention of travel advisors, said Torrent, and continues to enhance tools and training options. Travel agents can benefit from lunch-and-learn seminars, virtual training, and more. Torrent said the company had a lot of on-the-ground support for advisors in Texas.

While Torrent focuses heavily on North American deployed ships, the company is also busy sourcing guests for cruises in Europe and elsewhere.

“We have a significant offering in the Mediterranean and Northern Europe, and the World Europa and Euribia have driven more interest. The Yacht Club is popular with American guests looking for a premium, unforgettable experience.”

2026 brings more deployment and more berths to the U.S. market, as MSC will debut in Alaska, with the Poesia offering a week-long program from May to September.

“Alaska is a marquee destination. It completes our global portfolio,” Torrent said. “We think there is a lot of demand globally for Alaska. There is significant momentum already.”

Excerpt from the Cruise Industry News Quarterly Magazine Winter 2024-25

Carnival Corporation Actively Managing Brand and Ship Portfolio

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“We’ve been actively managing the portfolio and allocating ships differently, moving vessels and winding up a brand in the case of P&O Australia,” said Josh Weinstein, president and CEO of Carnival Corporation.

“I think it’s setting ourselves up to really put the assets where the highest returns are in the immediate term and the medium term, while we help all the brands who aren’t yet where I think they should be, get to those levels,” he continued, speaking on the company’s year-end and fourth-quarter earnings call.

“At a base level, it’s a continuation of all of those things in the commercial space and having those great brand leaders really lean in even further. We’re investing in our people. We’re investing in our tools, our revenue management tools, to make sure that we are utilizing the technology effectively to optimize the yields.”

Weinsten also pointed to strength in onboard spending.

“We’ve got a good amount of runway to continue the progress we’ve been making around pulling forward the spend, which as everybody knows, opens up the second wallet and the more people spend before they get on the cruise, the more they spend on the cruise. So our brands are again working hard to continue that and we’re nowhere near what the cap could be on those types of efforts.”

Norwegian Luna Revealed, Sailing from Miami in 2026

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Norwegian Cruise Line today unveiled and opened for sale the next evolution of its Prima Plus Class, the all-new Norwegian Luna, according to a press release.

The new ship will sail from Miami beginning April 4, 2026, through November 2026. The Norwegian Luna will kick off its inaugural Caribbean season with two western itineraries to Roatan Island, Honduras; Costa Maya and Cozumel, Mexico; and Harvest Caye, Belize.

The ship will then sail seven-day cruises with calls to the beautiful Eastern Caribbean destinations of Puerto Plata, Dominican Republic; Tortola, British Virgin Islands; St. Thomas, U.S. Virgin Islands; and Great Stirrup Cay, NCL’s private island in the Bahamas, which will feature a brand-new pier by late 2025.

At 1,056 feet long, 156,300 gross tons, and accommodating approximately 3,550 guests at double occupancy, the Norwegian Luna will boast an overall 10 per cent size and capacity increase from Prima Class ships and will be built at Fincantieri.

“Inspired by the relationship between the moon and the tides of the ocean, we are excited to introduce Norwegian Luna as the vessel that perfectly complements her sister ship, Norwegian Aqua,” said David J. Herrera, president of Norwegian Cruise Line. “The debut of Norwegian Luna truly showcases our ongoing commitment to providing guests more of what they enjoy and value – a brand-new ship with the latest, innovative offerings sailing to the beautiful, tropical destinations of the Caribbean. It’s important to give our guests more to see, more to do, more to enjoy on board and ultimately more out of their cruise vacation. We can’t wait for them to experience Norwegian Luna!”

The company said the Norwegian Luna’s hull art will showcase a vibrant dreamscape by ELLE, the highly acclaimed street artist from Napa, Calif., who has partnered with popular brand names such as Nike, Reebok and Ralph Lauren. Entitled ‘La Luna,’ the artwork is a visual exploration of humanity’s deep-rooted connection with the celestial forces in space as human beings are intrinsically linked to the ebb and flow of the moon. ‘La Luna’ will display proudly on the bow of the ship, leading guests on an extraordinary voyage and an epic journey of discovery.