Tag Archives: holiday

Alma Cruceros Reveals First Details of its New Cruise Line

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Alma Cruceros has revealed the first details of its new cruise operation.

The startup brand is set to operate SunStone’s Ocean Victory during summer seasons starting in 2025.

According to its website, Alma is based in Málaga and plans to become the first luxury cruise line based in Spain.

The company is led by Elisardo Sánchez Burgos, who also serves as Executive President of the Premium Hotels Group.

“An idea that was conceived in May 2018 soon became a dream and is now becoming reality thanks to the enthusiastic and persevering efforts of a wonderfully talented team,” he said in a social media update.

Alma Cruceros is set to embark on its maiden season in April 2025. The maiden voyage sails from Las Palmas, in the Canary Islands, to Málaga, in the Western Mediterranean.

According to Burgos, the ship will operate primarily from Málaga, offering itineraries to ports in the region of Andalucía, as well as Ceuta and Melilla, two Spanish ports on the North African coast.

“Our project is very important to support the growth and consolidation of the cruise industry in these ports. In some of them, we will be the first shipping company in terms of number of calls,” he said in a LinkedIn post.

Bookings for the maiden season opened in June, with 16 cruises currently on sale for departures between April and October 2025.

In addition to Málaga, the Ocean Victory is also set to offer cruises departing from Barcelona and Tarragona for itineraries to different regions of Spain, including Costa Brava, Costa Azul and the Balearic Islands.

The 186-guest vessel will also sail to international destinations, with planned visits to ports in Corsica, France, and Sardinia, Italy. According to the company’s website, prices for a seven-night cruise start at 3,570 euros per person.

With an all-inclusive product, Alma Cruceros plans to offer an “oasis of sustainability and luxury experiences,” according to its website.

Originally designed for upscale cruises in remote parts of the globe, the Ocean Victory represents the “perfect fusion of modern luxury and eco-responsibility, offering an unparalleled onboard experience,” the company added.

Alma also said that its product will focus on the Spanish identity, with a celebration of the local culture that will resonate with Spanish-speaking guests.

Different aspects of the onboard experience, from gastronomy to entertainment, were tailored to reflect the Spanish heritage.

Part of SunStone’s Infinity Class, the Ocean Victory will operate for Alma Cruceros as part of a charter agreement announced back in April.

The 2021-built vessel also offers winter seasons in Antarctica for Albatros Expeditions as part of a different charter deal.

Oceania Cruises Floats Out New Ship Allura In Italy

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Oceania Cruises celebrated the float out of its new ship, the Allura, at the Fincantieri shipyard in Sestri Ponente, Italy.

The 1,200-guest ship was floated from the drydock and moved to the fitting-out berth to begin outfitting interiors, the company announced.

The Allura was blessed by the shipyard’s chaplain, Father Stefano and christened by Caterina Romeo, a designer in Fincantieri’s technical department.

“Our hearts and minds are with the entire team at Fincantieri as they mourn the passing of General Graziano,” stated Frank A. Del Rio, president of Oceania Cruises.

“The float out is an important moment for all at Oceania Cruises and Fincantieri, as we progress closer to Allura joining our family. Now that we have completed her shell, we are excited to get started on her interior. We have lots of exciting enhancements on Allura, our eighth vessel, further elevating our offerings and firmly cementing Oceania Cruises as the only ultra-premium cruise brand.”

The Allura will enter service from Trieste, Italy, on July 18, 2025, sailing to Athens, Greece, and visiting Rijeka, Croatia; Ravenna, Italy; Dubrovnik, Croatia; and Kotor, Montenegro. After her summer season in the Mediterranean, the Allura will sail to Canada and New England for a series of voyages in North America before her inaugural winter season in the Caribbean, homeporting in Miami. 

MSC Cruises: Building New Technologies and Features

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To introduce new technologies to ships, the cruise industry needs to simplify access for guests as much as possible, said Francesco Pugliese, vice president of mobile and onboard digital technology at MSC Cruises.

While new developments pile up ashore, cruise lines need to be careful in the way they are implemented onboard, he said.

“We call it ‘keep it simple,’ which means simplifying access as much as possible for our guests. You need to consider all the scenarios and make sure they have a smooth experience,” Pugliese said, mentioning MSC Cruises’ MSC for Me mobile app.

While some guests will embark with the app installed on their phones, others will download it onboard, which can lead to different experiences.

“So, you need to ensure there’s always a smooth path but, of course, not forgetting the cybersecurity issues and challenges that we have,” Pugliese added.

The digital ecosystem onboard also needs to focus on the features that the guests are looking for, he said.

In addition to training crew to help passengers deal with the new technologies, cruise lines also need to ensure that they are communicating with guests in the right way, Pugliese said.

“It’s very important. That’s why we work in close collaboration with our marketing colleagues to explain to the guests, for instance, that the app is for free, which is something that they don’t always realize.”

Pugliese also said that, with new features on ships, the vessels are becoming one of the reasons why guests choose to embark on a specific sailing.

“They are not selecting their cruise based on itinerary anymore, they want to focus on the attractions and experiences that a ship can offer,” he explained.

“That’s why we developed a series of concepts that we implemented on our new ships, which are basically immersive,” Pugliese continued.

One of the new attractions is Starship Club, which is a bar that features a robot bartender who can make cocktails and entertain guests.

The venue was introduced onboard the MSC Virtuosa in 2021 and was later rolled out to other new buildings.

“You order your drink on a list of pre-defined cocktails and, while you wait for it to be prepared by the robotic bartender, you get immersed in a kind of experience that brings you to outer space,” Pugliese explained.

Pugliese highlighted the uniqueness of the cruise industry, which allows cruise lines to collect more data than other companies.

“We start collecting data from the very beginning when passengers purchase their cruise and want to personalize it. Once they get onboard, they usually stay seven days with us, so this means you can collect a huge amount of data,” he explained.

Artificial Intelligence (AI) can help in the process of understanding and analyzing this information, Pugliese added.