Tag Archives: Norwegian Escape

Norwegian’s Asia cruises aimed at North Americans

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Norwegian Star photo taken in Acapulco Mexico, by Dave Jones.

By Michelle Baran

 After announcing that the Norwegian Star will sail to destinations in Asia and Australia for the fall/winter 2016-17 season, Norwegian Cruise Line made clear that the cruises are not aimed at the Asian source market.

“We’re definitely marketing globally, but the North American market is a huge and very important market for these itineraries. … This is not a ship going out to Asia for Asians. This is a ship going out for our core, target audience,” Andy Stuart, president and COO of Norwegian Cruise Line, told travel agents during a webinar on Tuesday.

Stuart broke down the Norwegian Star’s journey eastward, which will begin after its summer season in Northern Europe next year. The ship will sail to Barcelona, then to Istanbul and the Holy Land, then to Dubai via the Suez Canal, on to India, and ultimately to Asia where it will visit ports in Thailand, Malaysia, Singapore and Hong Kong before continuing on to Australia and New Zealand.

The move eastward marks the first time since 2002 that Norwegian Cruise Line will sail to destinations in Asia.

The Asia expansion is separate from Norwegian Cruise Line Ltd.’s plans explore deployment options in China.

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The benefits of acquiring Oceania Cruises and Regent Seven Seas Cruises began to “hit their full stride” in the second quarter, Frank Del Rio, CEO of Norwegian Cruise Line Ltd., said Tuesday as the company reported that Q2 net income rose 42%, to $158.5 million.

Revenue also increased 42%, to $1.09 billion.

The company completed its $3 billion acquisition of Oceania and Regent last November.

Norwegian also said a strong Wave season at the start of 2015 had continued into the second and third quarters, with “volumes continually outpacing the same time last year.”

The company now expects adjusted earnings per share in the range of $2.80 to $2.90 for the full-year 2015. The previous guidance was $2.75 to $2.90.

Norwegian Escape Hull Art Being Painted On

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Famed marine wildlife artist Guy Harvey laid eyes upon his hull artwork on the new Norwegian Escape for the first time this week. The ships debuts this November in Miami.

The ship yard visit took place as Harvey’s artwork is now beginning to take shape, bringing to life his perspective of the spectacular Caribbean marine life on the expansive canvas of Norwegian Escape’s hull.

Spanning more than 1,000 feet in length from bow to stern, the custom-designed artwork features a scene of marine wildlife which blends two underwater seas seamlessly together.

Featuring Harvey’s signature sailfish, the design also showcases key Caribbean sea life including sting rays, sea turtles, whale sharks and a variety of tropical fish.
“I’m so proud to showcase the incredible marine life of the Caribbean on the largest canvas a human could possibly paint,” said Dr. Guy Harvey. “After weeks of work, the artisans at Meyer Werft have done an incredible job of recreating my art on such a vast format.

I’m overjoyed at the level of detail that has been achieved and I can’t wait to see Norwegian Escape in her element out on the ocean.”

The process of creating the artwork is a lengthy one, beginning with a laser that projects the design onto the hull. A team then outlines the art onto the curved hull, pencilling in the lines and then taping the edges in preparation for applying the paint by hand.

“We had great expectations for this artwork, which reflects the marine life of the spectacular waters on which this ship will sail,” said Andy Stuart, president and chief operating officer of Norwegian Cruise Line. “Guy’s vision for Norwegian Escape’s signature artwork is the perfect complement to everything this ship stands for.