Tag Archives: Norwegian Prima

Norwegian Set to Boost Caribbean Cruise Capacity

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“We pair our ships with destinations, sending some of our smaller ships to exotic destinations and some of our larger amenity-filled ships to our fun and sun destinations,” said Harry Sommer, president and CEO of Norwegian Cruise Line Holdings, speaking on Monday at an investor event held in New York.

As a result, “Fun and Sun” (Caribbean, Bermuda and Hawaii) capacity will make up 54 per cent of the deployment for the Norwegian Cruise Line brand in 2026, up from 42 per cent this year.

“It gives our guests the opportunity, on the NCL brand, to return over and over and over again, maximizing their lifetime value and driving high fields.”

Sommer said he believed Norwegian’s ships with increased amenities were perfectly suited for millennial and Generation Z guests.

The company will send its biggest ships to its core destinations in the “Fun and Sun” regions.

As a result, by 2026, the company’s average cruise length will be down to eight days from nine in 2023 with more short and week-long Caribbean sailings as a growing part of the deployment mix.

Capacity days are expected to be in the 12 million range in these “Fun and Sun” destinations by 2026, up from 8 million in 2023, according to a company presentation.

In addition, the mix of the company’s top 10 embarkation points (homeports) will be greater, representing 80 per cent of 2026 capacity, compared to 65 per cent in 2023.

“Our increased Caribbean deployment has given us the ability to invest in our private island in Great Stirrup Cay,” Sommer said, noting the coming two-ship pier for the island set to open in 2025.

Other investments will follow in Great Stirrup Cay, including a VIP area, and the company expects to host approximately 700,000 guests on the island by 2026, up from 400,000 in 2023.

Norwegian Viva Christened in Miami Ceremony

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Norwegian Cruise Lin has celebrated the christening of Norwegian Viva in a Miami ceremony.

“To christen Norwegian Viva in Miami is incredibly special to many of us at NCL, not only because Miami is our hometown, but also because we can share this moment with our local family and friends,” said David J. Herrera, president of Norwegian Cruise Line. “Launching a ship is no solo endeavor. I am overwhelmed with gratitude towards the entire NCL team, our partners and especially our amazing crew who have contributed to bringing Norwegian Viva to life and who care for and deliver exceptional vacation experiences for our guests.”

Following Norwegian Viva’s debut this past August and its inaugural summer season of European voyages, today, over 1,500 guests joined the christening ceremony held in the Company’s LEED® Gold Certified terminal at PortMiami.

“As a Company, it has been a milestone year with the debut of next-generation ships across all three of our best-in-class cruise brands, Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises,” said Harry Sommer, president and chief executive officer of Norwegian Cruise Line Holdings Ltd.

“The addition of Norwegian Viva further elevates our world-class fleet, providing our valued guests with another incredible way to vacation, discover new experiences and create unforgettable memories. Since she launched in August, Norwegian Viva’s initial guest satisfaction scores have outshined any newbuild in the history of the NCL fleet, a testament to not only how stunning this ship is, but also the exceptional level of service and attention provided by our amazing crew onboard.”

Luis Fonsi, Norwegian Viva’s godfather and GRAMMY Award-nominated singer, songwriter, musician, and producer, officially named and christened the vessel with the ceremonial champagne bottle break across the ship’s hull which signifies good fortune and safe travels for all who sail aboard. As a native Puerto Rican, who is also based in Miami, Fonsi embodies the vibrant energy guests can enjoy aboard Norwegian Viva with warm-weather itineraries spanning from the Caribbean to the Mediterranean.

The celebration continues through the evening with an unparalleled and next-level entertainment lineup headlined by Fonsi performing his award-winning and global chart-topping hit “Despacito,” among his other beloved Latin hits like “No Me Doy Por Vencido” and “Échame La Culpa.” Other talented performers with authentic Miami and Latin roots are taking the stage, including “Saturday Night Live” cast member and Miami-native, Marcello Hernandez; the Queen of Latin Pop, Paulina Rubio; and recently announced GRAMMY® Award-nominated artist, Pedro Capó.

“It is so exciting to celebrate the magnificent Norwegian Viva in true Latin-style in Miami and alongside fellow A-list Latino entertainers,” said Luis Fonsi, award-winning global artist. “We are giving her a proper despedida before she makes her debut in my hometown of San Juan, Puerto Rico.”

Norwegian Aqua to Debut in 2025 Out of Port Canaveral

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Norwegian Cruise Line (NCL) today unveiled the evolution of the Prima Class with the all-new Norwegian Aqua, the first of the expanded Prima Plus Class setting sail in April 2025.

Starting today, guests can book Norwegian Aqua’s first voyages to the Caribbean with seven-day itineraries departing from Port Canaveral, Fla.

Voyages include calls to Puerto Plata, Dominican Republic; Tortola, British Virgin Islands; St. Thomas, U.S. Virgin Islands; and Great Stirrup Cay, NCL’s private island in the Bahamas.

The company said that the Norwegian Aqua will set new standards and deliver brand-new guest experiences to be discovered with an overall 10 percent size and capacity increase from its sister ships. Spanning 1,056 feet long,156,300 gross tons and accommodating 3,571 guests at double occupancy, Norwegian Aqua will offer more outdoor space and the highest staffing levels of any new cruise ship.

“Norwegian Aqua is a true testament of fusing together what represents the future of our Brand as the first ship in the Prima Plus Class, and our commitment to pushing the boundaries in guest-first experiences that will make new waves at sea,” said David J. Herrera, president of Norwegian Cruise Line. “Named for both the beautiful shades of blue from the ocean and our connection to the sea, Norwegian Aqua will feature new, elevated and exhilarating offerings that once again showcase NCL as the innovator in the industry and as a key contributor to a new era of cruising.”

Norwegian Aqua will showcase a lively and colourful hull art design by NCL’s first-ever major female hull artist, Allison Hueman. World-renowned for her street art and global brand collaborations, including Nike, L’Oreal and Google, Hueman’s distinctive art style is a blend of ethereal realism. Norwegian Aqua’s design, entitled “Where the Sky Meets the Sea,” is curated by Goldman Global Arts and evokes modern mythology through colourful mashups of abstract and figurative representations of sea and sky, ruled by ancient goddesses.

“I’m honored, not only to be the first major female hull artist for Norwegian Cruise Line, but to also know that my artwork will be roaming the seas touching different parts of the world,” said Allison Hueman, Filipino-American multidisciplinary artist. “It’s incredibly special for me to partner with a brand that believes in the magical connection between art and exploration.”