Tag Archives: Prima Class

New Norwegian Aqua Floats Out At Fincantieri

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Norwegian Cruise Line and its partners at Fincantieri celebrated the float out of the Norwegian Aqua from the drydock at the shipyard in Marghera (Venice), Italy.

This marks the completion of the external work on the ship ahead of its April 2025 debut.

As per maritime tradition, two ceremonial coins were welded into the Norwegian Aqua, which historically symbolized an offering to gods and goddesses of the sea in exchange for good luck and safe passage. The ceremony was followed by a blessing by a local chaplain and celebratory champagne breaking across the ship’s hull.

“We are excited to celebrate another milestone with our partners at Fincantieri, who are integral to the Prima Class journey and supporting us in evolving the amazing experience we design and deliver for our guests,” said David J. Herrera, president of Norwegian Cruise Line. “Building upon the guest-favourite features of the award-winning vessels of this class, the 10 per cent increase in space provides us with more flexibility to deliver more offerings and more beautifully designed venues for our guests to relax and explore on board Norwegian Aqua.”

At 156,300 gross tons and a length that spans 1,056 feet, the Norwegian Aqua will be 10 per cent larger than the first two Prima Class ships. The ship will also offer luxurious accommodations in The Haven by Norwegian®, including the line’s first-ever Three-Bedroom Duplex Haven Suites.  

 “We are excited to mark this significant moment with Norwegian Cruise Line as we witness the float out of Norwegian Aqua, which represents a new chapter in our long-lasting partnership,” said Luigi Matarazzo, general manager of the Fincantieri Merchant Ships Division. “We are proud to be part of this transformative journey in which innovation, a cornerstone of our industrial plan, is one of our key points, as we strive to push boundaries and elevate industry standards.”

NCLH Concentrating on Product, People and Partnerships

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Harry Sommer, president and CEO of Norwegian Cruise Line Holdings, said his strategy is built on the three Ps: product, people and partnerships.

Speaking aboard the brand new Regent Seven Seas Grandeur, Sommer said he was not worried about the influx of new luxury cruise competition, pointing to new tonnage from The Ritz-Carlton Yacht Collection and Explora Journeys, but instead was focused on competing with luxury hotels.

“We are super focused and passionate on delivering an unrivaled product to our guests across all three brands,” said Sommer. “The three brands are different. NCL is in the contemporary space. Oceania is in the upper premium and foodie space that we created, and Regent is in the ultra-luxury space.

“When you know your main mission in life is to deliver an outstanding product to guests it really focuses everyone on what they are doing,” Sommer continued.

Since taking the helm at Norwegian Cruise Line Holdings earlier this year, Sommer said he had visited about half of the ships in the company’s 32-ship fleet and has plans to visit the rest in 2024. He said when he’s aboard he makes time to meet with the captain, general manager and also talks to crew and guests.

“I sit down with guests and ask them what they like, and about challenges and what we can improve,” Sommer explained, noting he held a forum aboard the Grandeur, talking to some of Regent’s most loyal guests and asking for feedback.

The second P in his arsenal is for people, with Sommer noting the company’s 40,000 employees both shipboard and shoreside.

For partnerships, Sommer pointed to the high commission rates Regent pays its travel advisor partners, and said the company was committed to being the easiest and most profitable cruise line to do business with.

“I know the commissions we give the trade are the highest by far in the industry mostly due to our all-inclusive packaging,” Sommer said. “We essentially pay commission on everything.”

MHA Symposium at Sea Starts from New Norwegian Viva

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The Marine Hotel Association’s (MHA) 2023 Symposium at Sea has kicked off from the just-christened Norwegian Viva, which sailed from Norwegian Cruise Line’s Pearl of Miami terminal on Saturday, Dec. 2 on a four-day Bahamas cruise.

Sailing from PortMiami’s Terminal B, MHA members were quick to move from curb to ship, with a priority access security line and dedicated check in area. The four-day cruise features one day at sea and port calls in Nassau and Norwegian Cruise Line’s private island, Great Stirrup Cay.

The 3,215-guest ship will serve as the host of the MHA’s event, which features sessions with cruise line decision-makers in the hotel operations, food and beverage and supply chain arena from a variety of big-ship, luxury, expedition and niche lines, plus vessel management companies.

In addition to the panel sessions, the ship is offering MHA members a look behind-the-scenes at the operation for over 3,000 guests and 1,000 crew members.

MHA attendees can also look forward to a full schedule of speed networking with cruise lines in attendance, with key personnel on hand from all four major cruise corporations: Carnival, Royal Caribbean, Norwegian and MSC.

There are more companies too, including but not limited to adventure brands such as Lindblad Expeditions and vessel management company Anglo-Eastern Leisure Management, which is overseeing multiple vessels in the polar market.

Having entered service this summer after delivery from Fincantieri, the Viva is a sister to the Norwegian Prima. Four more similar but upsized Prima ships are set to follow, with the Norwegian Aqua poised to start service in 2025.

Sailing from Miami, the Viva will reposition in December to San Juan, where she will sail week-long Eastern Caribbean itineraries through March. An April trans-Atlantic crossing positions the ship in the Mediterranean for summer 2024.