Tag Archives: refurbishment

Carnival Sunshine to be heavily promoted in social media

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Carnival Sunshine to be heavily promoted in social media

By Tom Stieghorst
Carnival Cruise Lines will unleash social media in a concentrated promotion of the Carnival Sunshine on a cruise starting Oct. 11.

The “Nine Days of Sunshine” program will employ Instagram, Facebook, Twitter and cruise director John Heald’s blog to ramp up awareness of Sunshine before its repositioning to New Orleans in November.

Sunshine, which received a $155 million renovation earlier this year, is now sailing in the Mediterranean. The “social media takeover” of the ship include daily Instagram posts of the ship’s spaces and live “meet the crew” chats.

Heald will take viewers on a video tour of the ship’s spaces and post original content on his blog and Facebook page.

Viewers can help direct content for the promotion through daily Instagram polls.

And guests on the current cruise can post Instagram “video shout-outs” to friends and family back home, Carnival said.

Carnival CEO Steps Down and Carnivals Recovery Period.

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Arison steps down as CEO of Carnival Corp.; remains chairman

By Tom Stieghorst
Arnold Donald will take over from Micky Arison as CEO of Carnival Corp.Micky Arison will give up the job as CEO of Carnival Corp., but remain chairman of the cruise company his father founded 40 years ago.

Carnival said Arnold Donald, a board member for the past 12 years, will become CEO effective July 3.

“I have been discussing this with the board for sometime now and feel the timing is right to align our company with corporate governance best practices and turn over the reins after 34 years as CEO,” Arison said. “Arnold is an exceptional professional with extensive experience in organizational leadership who will bring a fresh perspective to the company.”

Arnold has been an senior executive at Monsanto Corp., and founded and led Merisant, a company whose products include tabletop sweetener brands Equal and Canderel.

He also is former president and CEO of the Executive Leadership Council, a professional network and leadership forum for African-American executives of Fortune 500 companies.

Carnival Corp.’s Frank talks recovery period for Carnival brand

By Tom Stieghorst
Howard FrankA full recovery at the Carnival Cruise Lines (CCL) brand will take two to three years, Carnival Corp. Vice Chairman Howard Frank said in a call with Wall Street analysts.

In discussing Q2 results, Frank presented an analysis of yields both including CCL and excluding CCL, the way Carnival had previously done for Costa Cruises after the Costa Concordia accident. In answering a later question, however, Frank said the two were different situations and markets.

He said the two- to three-year full recovery period was based on consultants who looked at two negative events outside the cruise industry as models. “Their view is that although we’re a very different industry, it’s likely we will follow the same pattern.”

The impact of the Carnival Triumph and subsequent incidents tied to CCL ships will reduce Carnival Corp.’s 2013 results by about $388 million, Frank said, including $124 million for canceled sailings, $210 million in lower revenue yields, and about $54 million in vessel enhancements and extra marketing.

Frank said the extra marketing would come in three areas: funds directed at travel agents, including cooperative advertising; social media; and possibly more TV ads. In the fall, Carnival will look at marketing for particular brands, he said.

Frank explicitly thanked travel agents during the call. “Many of our travel agent partners have been very supportive during this challenging period, and for that we are very grateful,” he said.

Carnival Triumph returns to duty!

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Carnival Triumph returns to duty!

The Carnival Triumph has successfully undergone repair-work following its ill-fated engine failure and subsequent problems in Alabama, and is now ready to return to active duty.

Extensive work was required to address damage caused by the engine room fire that left 3,143 passengers and more than 1,000 crew stranded for five days without power in February.

Originally, this work had been scheduled to take place at the BAE Shipyard in Mobile, Alabama. However, the ship ran into further problems here, undergoing extensive exterior damage after a freak storm caused the vessel to break free of its moorings and drift into a dredger.

Following these various setbacks, the Triumph was moved to Grand Bahama Shipyard in May, where it could finally undergo the repairs that were required.

As well as being fixed up, the vessel has also been equipped with new emergency power capabilities to avoid a repeat of the February incident, when Carnival came under severe pressure from the cruise industry press after passengers stranded on the ship were left without running water.

It has also been fitted with improved fire safety technology and new operating redundancies that were developed as part of the $300 million (£190 million) fleet-wide review that Carnival carried out after the Triumph incident.

According to Seatrade-Insider, Carnival also took the opportunity while the ship was out of action to give it a bit of a makeover as well, with enhanced dining and bar venues, including a new Guy’s Burger Joint, BlueIguana Cantina, Alchemy Bar and EA Sports Bar.

Upon returning to Galveston in Texas today, the Triumph will now resume its schedule of cruises to Cozumel and Progreso in the Caribbean.

But while the ship may look as good as new, it appears that passengers have not yet forgiven and forgotten. In fact, a recent poll of US adults by Harris Interactive indicated that people are less trusting of major cruise lines than they were before the Triumph incident. Unsurprisingly, faith in Carnival Cruises appears to have been shaken the most.

How do you feel about the state of the industry and its major players following the Triumph debacle?