Tag Archives: Thomas Cook

Royal Caribbean and Iglu top charts in Greenlight cruise search analysis

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By Travolution

By Travolution

Specialist cruise travel agent Iglu.com and operator Royal Caribbean are leading the way in terms of profile on Google according to the latest sector analysis from Greenlight.

The search agency analysed the 2.2 million cruise-related queries on the leading search engine, finding that brand queries were by far the most popular, accounting for 59%.

‘Royal Caribbean’, the world’s second largest operator behind the owner of UK market leader P&O Cruises’ parent Carnival Corporation, accounted for 6% of searches.

The line was also the most visible advertiser for paid search on Google.

Iglu topped the ranking for natural results and also Greenlight’s integrated search league table for natural and paid search combined having gained 67% share of voice in the former.

The 12 month view of search in the cruise showed November dip following a five month period when search volumes remained fairly static at around 2.5 million queries.

A significant spike in March saw the sector leap to 3.3 million from a low of 1.5 million in February following a period of declining volumes.

While brand searches accounted for 59% of the overall total, destination related searches were 12%, generic 14% and cruise ships 15%.

In the natural search table Iglu beat cruise.co.uk and Thomas Cook into second and third place respectively, with Wikipedia and P&O Cruises making up the top 5.

Key word ‘Royal Caribbean’ was queried 135,00 times, 10% of all brand-related queries, and the UK version of review site Cruise Critic claimed 61% share of voice by ranking for 1,469 keywords.

Viva Voyage, Planet Cruise (which was bought by Iglu this year), cruisedeals.co.uk and Iglu made up the top five most visible paid advertisers.

Royal Caribbean ships also fared well in the analysis, Independence of the Seas, which has sailed out of Southampton during the summer for the last six years.

This keyword was queried 18,100 times accounting for 5% of all cruise liner-related searches.

Analysis of destination-related searches found the ‘Caribbean cruises’, the world’s second largest destination for cruise behind Europe, accounted for 9% of searches.

‘Mediterranean cruises’ and ‘cruises from Southampton’ accounted for 5% and 3% of destination-related queries.

Of the 420 generic cruise keywords analysed ‘cruises’ accounted for 19% ‘last minute cruises 6% and ‘river cruises’ 5%.

Greenlight also assesses brand’s profile on social media. For cruise Youtube and Wikipedia claimed to the two top spots with Klout scores of 99 and 97 respectively.

They were followed by Thomas Cook, Thomson, Celebrity Cruises and P&O Cruises.

– See more at: http://www.travolution.com/articles/2013/12/20/7413/royal-caribbean-and-iglu-top-charts-in-greenlight-cruise-search-analysis.html#sthash.jb97ePHh.dpuf

Which? poll reveals best and worst of airlines

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By Phil DaviesWhich? poll reveals best and worst of airlines

Thomas Cook Airlines has landed second-bottom in an annual poll of members of consumer watchdog Which?

British Airways sister carrier Iberia hit the bottom of the table in the survey of 12,000 Which? members’ flying experiences with a 28% customer score, 9% lower than Thomas Cook Airlines.

Ryanair (32%) fared little better, gaining just a one star rating for luggage allowances, boarding process, legroom and the quality of food and drink.

However, the airline has since announced changes including a move to allocated seating and a reduction in baggage fees from January.

Guernsey-based minnow Aurigny Air Services (87%) topped of the short-haul table achieving four stars for elements like boarding process, legroom and punctuality.

Swiss International Air Lines (82%), Norwegian (79%) and Turkish Airlines (75%) completed the top four.

Air New Zealand and Singapore Airlines came joint first (87%) for their long-haul flights with both airlines gaining five stars for in-flight entertainment, food and drink, flight punctuality and value for money.

Which? executive director Richard Lloyd, said: “Our survey reveals the massive variation in the standard of airlines. Once you’ve chosen your destination, it pays to pick the airline that will get you there without any dramas.”

Responding to the survey, Christoph Debus, chief executive of Thomas Cook Airlines UK, said: “The Which? Airline Satisfaction Survey results are in stark contrast to the high levels of satisfaction our customers tell us about.

“From our own survey – which takes the views of over 900 times more of our customers than the Which? report – we have customer satisfaction scores of 87% rating their flight as either excellent or good for their holiday this summer.

“This is set to increase as we improve our fleet further – we’ve very recently taken delivery of the first of many brand new Airbus A321 and a new A330, which are already taking short and long haul customers on holiday, By 2016, we will have replaced 50 per cent of our UK fleet and for the rest the cabins will be completely renewed.

“It’s impossible to see how this survey offers consumers a like-for-like comparison when Which? is comparing airlines with completely different product offerings that appeal to completely different customers – including, for our package holiday customers, where the priority is getting them to their holiday on time.”

Norwegian Cruise Line and Avis Budget sign marketing deal

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Norwegian Cruise Line and Avis Budget sign marketing deal

By Tom Stieghorst
Avis Budget Group and Norwegian Cruise Line said they’ve signed a multiyear marketing agreement that will make Avis Budget part of pre-cruise tour packages for Norwegian Getaway, the line’s newest ship.

The packages will be available to guests and travel agents through Norwegian’s call center.

Information about the Avis and Budget car rental brands will be featured in Norwegian’s electronic marketing channels, while Norwegian Cruise Line will be featured in communications to Avis and Budget customers.

Norwegian Getaway is scheduled to begin cruises from Miami in February.