Destination will be the “dominant influence” for customers in 2023

Celebrity Eclipse at the Hubbard Glacia photo credit Spacejunkie2 (Flickr)

A poll of 1,000 people carried out by cruise.co.uk found almost half (44%) of respondents describe destination as the “main factor” in their holiday decision-making process.

A quarter of respondents said the price tag was most influential, while a fifth indicated it was the cruise brand which swayed their choice. The specific ship and departure date were the lowest-ranking, with 5% of responses each.

The survey also revealed more than 50% of respondents had travelled on three or more cruise lines, and less than 20% stayed loyal to one brand, choosing instead to holiday based on destination and cost.

Tony Andrews, deputy managing director of cruise.co.uk, said: “Cruising is such a great way to see the world, so it’s easy to see why destination came up trumps in our survey.

“The ability to reach all corners of the globe from the comfort of a ship, combined with the value for money a holiday at sea offers, means we’re seeing customers coming back time and time again to discover new destinations or revisit firm favourites.”

U-Boat Worx Reports 1,000 Antarctica Dives

U-Boat Worx has announced that its Cruise Sub 7 submarines completed more than 1,000 dives in Antarctica this past season.

The submarines were aboard cruise ships of different brands. The Scenic Eclipse was the first cruise ship to introduce a submarine in 2020. Viking Expeditions followed with the Viking Octantis and then the Seabourn Venture. The three cruise lines together completed 1,000 dives during the 2022-23 season.

Among the underwater discoveries, according to U-Boat, was the sighting of a giant phantom jellyfish, which was first discovered in 1910 and only 126 encounters have been confirmed since.

The Cruise Sub 7 can dive up to 300 meters.

Jamaica Experiences Its Biggest Winter Season Ever

Jamaica’s Minister of Tourism, Edmund Bartlett has stated that Jamaica is experiencing its biggest winter season in the history of tourism, adding that the tourism boom is set to continue, according to a press release.

“For the January to March 2023 period, it is estimated that Jamaica welcomed 1.18 million visitors, which represents a growth of 94.4 per cent when compared to the same period in 2022. This represents earnings of $1.15 billion, 46.4 per cent above the $786.8 million earned for the same period in 2022,” said Bartlett.

“If there was ever an industry that has the potential to transform our nation, our communities and the lives and livelihoods of the Jamaican people for the better, it is tourism.

Bartlett added that gross domestic product (GDP) for the economy is projected to grow by up to 3.0 per cent to 5.0 per cent during January – March 2023 compared to the same period in 2022.

Speaking at the Sectoral Debate in Parliament, Bartlett said that arrivals for 2022 were up by 117 per cent while earnings were up by 71.4 per cent compared to 2021. In 2022, Jamaica welcomed 3.3 million visitors and earned about $3.7 billion. Projections earnings in 2024 go up to $4.1 billion.

“Never before in the history of Jamaica has tourism made such a great contribution to the national economy and we are willing to contribute to that process and to make even greater contributions,” added Bartlett.

“Investments continue to boom to drive the industry’s recovery (and) over the last five years tourism investment contributed 20 per cent of the island’s total foreign direct investments (FDI) and over the next 5 to 10 years, there are multiple upcoming investment projects which will see the addition of 15,000 to 20,000 new rooms with an investment of $4 billion to $5 billion.”