Tag Archives: AIDAbella

AIDAbella Back at Sea Post-Modernization

Posted on by
Reply

AIDAbella Back at Sea Post-Modernization

The AIDAbella is resuming service in Palma de Mallorca on March 11 following its AIDA Evolution refurbishment.

The cruise ship had previously spent seven weeks in a shipyard in Marseille, where it underwent a comprehensive overhaul and modernization.

According to a statement from the company, the upgrade included new and additional restaurants, bars with enhanced service, new activity areas for families and a fresh look for the public areas.

In addition to redesigning guest cabins, new and additional suites were added, as well as exclusive areas such as the Sky Deck and the Rossini Lounge.

Furthermore, technical upgrades were made to reduce energy consumption and improve efficiency.

Approximately 5,100 pieces of furniture were donated to social organizations and 18 tons of aluminum from sun loungers and chairs were recycled, demonstrating  circular economy in practice.

The company also refurbished approximately 45,000 m2 of carpets, 10,000 m2 of carpet underlay, 2,500 m2 of artificial turf and over 1,000 mattresses, giving them a new lease on life.

The crew and reception areas got a fully recyclable, allergy-friendly carpet made from Econyl yarn, produced from recycled carpets from the AIDAdiva and AIDAluna.

Thanks to a new reverse osmosis system, the AIDAbella can produce more fresh water from seawater using less energy, the company said.

The consistent use of LED lighting, further optimization of demand-based climate control, and modernized catering technology are meant to contribute to reducing energy and water consumption onboard.

Finally, a special biocide-free coating was added to reduce fouling on the hull, thus also reducing fuel consumption.

The ship’s first itinerary post-modernization is a seven-day roundtrip from Palma that includes stops in Civitavecchia (Rome), La Spezia, Marseille – with a special overnight stay – and Barcelona, before returning to Palma.

AIDA Confident Amid Geopolitical Challenges as Demand Grows

Posted on by
Reply

AIDA Confident Amid Geopolitical Challenges as Demand Grows

AIDA Cruises is seeing strong demand for cruises and a high share of premium bookings and remains positive despite ongoing geopolitical challenges, the company said in a statement.

Current figures show that just over three million German ocean cruise passengers traveled in 2025, growing by nine percent compared to the previous year.

“Cruising in Germany is driving growth in the tourism market. In 2025, AIDA generated profitable growth with unchanged capacity and record-level occupancy,” said AIDA president Felix Eichhorn.

“With around 1.5 million guests in 2025, AIDA is the clear market leader in the German cruise market. This success is driven by strong demand and long-term bookings.”

For summer 2026, AIDA said it seeing an above-average level of advance bookings, a trend which Eichhorn said continues steadily.

“. The disproportionately high number of high-quality, long-term premium bookings also shows that guests place particular value on quality,” he said.

Trips departing from German ports that can operate year-round, such as Hamburg, Kiel, and Warnemünde, as well as routes to Northern Europe remain especially popular, AIDA noted.

Cruises to the United Kingdom, the Baltic states, and classic Northern Europe routes including Norway, Denmark, and Sweden are also said to be experiencing strong demand.

Multi-generational travel is currently in particularly high demand at AIDA.

A YouGov study commissioned by the company found that 66 percent of Germans have already vacationed with multiple generations of their family.

Around 20 percent of respondents believe cruises are especially suitable for multi-generational travel.

The company is also offering 20 Northern Europe cruises this year where shore power is used during port stays at every port.

The first short cruise starts on March 12 from Kiel and takes AIDAbella via Kristiansand, Oslo, and Copenhagen before returning to Kiel.

“In 2023, we had just over 60 shore power connections; last year, that number already exceeded 400. Thanks to the opening of additional facilities in Europe, we expect a further increase to 600 port calls this year. Nevertheless, further expansion of shore power infrastructure in Europe remains necessary,” said Eichhorn.

AIDA Announces Deployment for 2027-28 Winter Season

Posted on by
Reply

AIDA Announces Deployment for 2027-28 Winter Season

AIDA Cruises opened bookings for its 2027-28 winter season on Wednesday, the company announced in a press release.

The deployment includes over 300 cruises to a wide range of destinations, including the Canary Islands, Northern Europe, the Caribbean, South America, the Indian Ocean and South Africa.

Among the highlights of the season are the itineraries to tropical destinations, including the Caribbean and Central America.

According to AIDA, three ships will sail in the region: the AIDAbella, the AIDAluna and, for the first time, the AIDAprima.

The vessels will offer a series of 14- to 21-night island-hopping cruises departing from ports like La Romana in the Dominican Republic and Bridgetown in Barbados.

Other highlights include the “big winter breaks” onboard the AIDAmar, which offers round-trip cruises to warmer destinations from Hamburg, Germany.

The ship’s lineup includes a 48-day itinerary to Brazil and South America, in addition to a 21-day journey to the Azores and Morocco.

Also sailing from Germany, the AIDAnova is set to offer a series of winter sailings departing from Hamburg that visit ports in Scandinavia, Denmark and major ports in Western Europe.

The Canary Islands are set for a strong season, with the AIDAsol, the AIDAstella and the AIDAcosma offering itineraries that sail to Madeira Island.

The AIDAblu will offer a mix of itineraries that sail to both the Indian Ocean and South Africa, visiting destinations in Mauritius, Seychelles, Madagascar and La Réunion, in addition to Cape Town, East London, Durban, Port Elizabeth and Walvis Bay, Namibia.

According to the company’s press release, guests who book sailings of the new season by April 30, 2027, will receive discounts of up to 975 euros per person.

Additional benefits include free choice of cabin, a Rail&Fly ticket valid throughout Germany for travel by train and two bottles of mineral water onboard daily.

Of note, AIDA did not announce plans to offer itineraries in the Middle East and the Arabian Gulf in 2027-28.

Earlier this year, the company decided to cancel all of its sailings in the region scheduled for 2025-26 due to security concerns.