AIDA Confident Amid Geopolitical Challenges as Demand Grows

AIDA Confident Amid Geopolitical Challenges as Demand Grows

AIDA Cruises is seeing strong demand for cruises and a high share of premium bookings and remains positive despite ongoing geopolitical challenges, the company said in a statement.

Current figures show that just over three million German ocean cruise passengers traveled in 2025, growing by nine percent compared to the previous year.

“Cruising in Germany is driving growth in the tourism market. In 2025, AIDA generated profitable growth with unchanged capacity and record-level occupancy,” said AIDA president Felix Eichhorn.

“With around 1.5 million guests in 2025, AIDA is the clear market leader in the German cruise market. This success is driven by strong demand and long-term bookings.”

For summer 2026, AIDA said it seeing an above-average level of advance bookings, a trend which Eichhorn said continues steadily.

“. The disproportionately high number of high-quality, long-term premium bookings also shows that guests place particular value on quality,” he said.

Trips departing from German ports that can operate year-round, such as Hamburg, Kiel, and Warnemünde, as well as routes to Northern Europe remain especially popular, AIDA noted.

Cruises to the United Kingdom, the Baltic states, and classic Northern Europe routes including Norway, Denmark, and Sweden are also said to be experiencing strong demand.

Multi-generational travel is currently in particularly high demand at AIDA.

A YouGov study commissioned by the company found that 66 percent of Germans have already vacationed with multiple generations of their family.

Around 20 percent of respondents believe cruises are especially suitable for multi-generational travel.

The company is also offering 20 Northern Europe cruises this year where shore power is used during port stays at every port.

The first short cruise starts on March 12 from Kiel and takes AIDAbella via Kristiansand, Oslo, and Copenhagen before returning to Kiel.

“In 2023, we had just over 60 shore power connections; last year, that number already exceeded 400. Thanks to the opening of additional facilities in Europe, we expect a further increase to 600 port calls this year. Nevertheless, further expansion of shore power infrastructure in Europe remains necessary,” said Eichhorn.

Video- Reindeer Sledge Ride with the Sami. 

On a recent voyage on the Ambassador Ambission, we had an Amazing time visiting the Sami Tribe in 
Øvre Alta, its about 1 hour ride to thier campsite/village where we meet the local familys in the tribe and got a warm greating, kids were sledging down hill and with it being a Sunday the other members of the tribe went to a prity church just acrosss the road from where we were dropped off,

We were split into 3 groups because the reindeer were set up to pull 6 sleighs at a time, so we went into the traditional Lavvu tent with a large, warm fire with coffee pots heating up. Reindeer hides covered the floor to sit on, and benches were along the sides. After having been given some coffee/tea and a slice of homemade cake, we sampled Reindeer meat and got a brief culture talk about how the Sami Tribe roam the area with their herds and about the clothes they wear to keep themselves warm in the freezing cold, and it was cold on this day, minus 6 degrees with a windfactor dropping it even further.

Dawn and I getting photobombed by a Reindeer

After the visit to the Lavvu, it was our turn for the Reindeer Sledge ride. We climbed onto the sledge and had fabulous blankets covering our legs and chest, and the mandatory photo taken in the sledge, and getting photobombed by a cute Reindeer. The sledge ride started, and we were glad of the blanket as we went through the snow around the camp and the area adjacent. The lead Reindeer had a bell around its neck, and this made all the others follow that reindeer. It was quite a smooth ride with the odd bump and slide in the snow, but it was worth it to create this lifelong memory, and I loved every minute.

After that Amazing 

sledge ride, we were invited to try our luck doing a laso on some Reindeer antlers, and after the demo, it looked quite easy, but with everything, there’s a technique for throwing the laso. After a few attempts, some of which we will never mention,  we got the hang of the throw and distance, and we could laso the antlers quite consistently.
There are other facities avaiable such as a shop that sell hand made goods by the local Sami including bracelets, necklets and even Anter knifes. There are Toilets available 
The Sami are a wonderful tribe, and their outfits make any photo opportunity look a lot better. Add a reindeer, and it’s a perfect Kodak moment.
I have done a quick video of the ride, which shows the reindeer and the photobomber doing the same on the video, 

Click the image or follow this link to view the short video. Thank you.https://youtu.be/dQaqUuCUOrM?si=jDaGDOobJZrefeKj

Royal Caribbean Partners with Eurovision Song Contest

Royal Caribbean International is now an Official Partner of the Eurovision Song Contest for 2024 and 2025, according to a press release.

Sponsoring the world’s largest live music event, Royal Caribbean will bring to life a variety of experiences, including brand exposure throughout the event, host-city promotion and more.

The new partnership will debut ahead of the upcoming 68th Eurovision Song Contest to be held in Malmö, Sweden, in May 2024, and broadcast in the 37 participating countries with millions of viewers online. This will also mark the start of Royal Caribbean’s European season with six ships sailing from eight cities across the continent.

Ben Bouldin, vice president of Europe, Middle East and Africa, Royal Caribbean International, said: “As two world-renowned brands that are known for delivering memorable moments to millions across the globe, the combination of Royal Caribbean International and Eurovision Song Contest makes the ultimate partnership that will bring to life the very best of world-class live entertainment and a fusion of cultures from all over. With more than 60 historic years of the Eurovision Song Contest, we’re proud to partner with an iconic brand that has a global audience, which only continues to grow with the popularity of an event that has become a cultural moment for so many around the world.”

Martin Österdahl, executive supervisor for the Eurovision Song Contest said: “We’re thrilled to announce our exciting new partnership with Royal Caribbean International. The Eurovision Song Contest and Royal Caribbean share a passion for creating unforgettable experiences that unite people from all around the world. We look forward to making new memories for our fans and guests alike and can’t wait to set sail together on this new adventure!”

Details on how to get tickets for the 68th annual Eurovision Song Contest with Royal Caribbean will be revealed in the coming months.