Tag Archives: Icon Class

Nassau Cruise Port Welcomes Icon of the Seas with Performance

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Nassau Cruise Port (NCP) welcomed the Icon of The Seas on its inaugural call to Nassau on Thursday, January 18, according to a press release.

Passengers onboard Royal Caribbean’s newest ship were greeted with a Junkanoo performance by the Music Makers Junkanoo Group.

A special inaugural ceremony took place aboard the ship, attended by Mike Maura Jr., CEO and director at NCP, Deputy Prime Minister and Minister of Tourism, Investments, and Aviation Chester Cooper, President and CEO of Royal Caribbean International Michael Bayley and local dignitaries and industry executives. Maura celebrated the strength of the partnership between Royal Caribbean and Nassau Cruise Port and their commitment to strengthening the Bahamian economy further.

“Icon of the Seas is truly in a class of its own, and the Royal Caribbean team should be immensely proud of the result of this incredible seven-year endeavor,” said Maura.

 “We appreciate the confidence that Royal Caribbean continues to show in Nassau Cruise Port and in The Bahamas to deliver a superior tourism product, and we look forward to continuing to work with the Royal Caribbean team in ensuring that its guests enjoy fun, memorable experiences in Nassau.”

Deputy Prime Minister Cooper added: “This is magnificent for the Bahamas. It is a great day for Royal Caribbean but a magnificent day for Nassau Cruise Port and The Bahamas. [We are] on the verge of greatness for 2024. The numbers are expected to be significant coming from RCCL but also from the entire industry. We are looking forward to another banner year.”

The Icon of the Seas is currently sailing its maiden voyage which departed from Miami on Jan. 27. 

Next Royal Caribbean Ship Named Star of the Seas

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The second Icon-class ship will carry the name Star of the Seas for Royal Caribbean International when it debuts in the summer of 2025.

“The idea of combining the best of every type of vacation into one ultimate adventure has created more excitement than ever anticipated, and Star of the Seas will be the next bold answer to the record-breaking consumer demand we’ve seen for nearly a year and counting with Icon of the Seas,” said Michael Bayley, president and CEO, Royal Caribbean International.

The first look at Icon and Icon Class set the tone in October 2022 when it led to the cruise line’s single largest booking day and highest volume booking week in the brand’s then 53-year history, the company said in a press release.

The demand sparked Royal Caribbean to release 2025-26 cruises on Icon three months ahead of schedule and now Star’s name and debut season. Royal Caribbean said more details on the ship’s features and deployment will follow soon.

Royal Caribbean and Norwegian: Differing Strategies on Caribbean Cruises

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Royal Caribbean International and Norwegian Cruise Line are taking different business approaches when it comes to Caribbean deployment.

Caribbean itineraries will make up roughly 65 per cent of Royal Caribbean’s deployment this year, compared to approximately 33 per cent for Norwegian Cruise Line, according to the 2023 Cruise Industry News Annual Report.

Next year those numbers should climb for Royal Caribbean, which will put the Icon of the Seas in the year-round Caribbean market, sailing week-long cruises from Miami in January. That will be followed by the Utopia of the Seas, which will sail short voyages year-round from Port Canaveral, with the Miami-based cruise line betting big on the Caribbean cruise market, including the short cruise business.

“Utopia will be the first Oasis-class ship that will be entirely focused on short cruises in the Caribbean, supporting our strategy of competing with land-based vacation alternatives and driving new-to-cruise customers into our vacation ecosystem as we seek to close the value gap,” said Jason Liberty, president and CEO of Royal Caribbean Group, on the company’s second-quarter earnings call in July.

Norwegian Cruise Line has taken the opposite approach.

Norwegian’s short cruise portfolio, which account for 25 per cent of its deployment in 2019, will make up just seven per cent of cruises in 2023, according to the company’s second-quarter earnings presentation.

It also means Caribbean deployment is down some nine per cent this year when compared to 2023.

“We strategically shifted our deployment to longer, more immersive itineraries at the Norwegian Cruise Line brand and increased our concentration of premium destinations while reducing our Caribbean deployment,” said Harry Sommer, president and CEO of Norwegian Cruise Line Holdings, speaking on the company’s second-quarter earnings call.

“This was designed to attract a higher quality guest and maximize our competitive position.”

CFO Mark Kempa noted: “This is really about yield and EBITDA where we believe being in more premium itineraries that are booked further in advance, giving us a much longer booking curve and a more stable and predictable demand profile, which allows us to manage demand, manage our marketing a little bit more effectively and not rely so much on close-in, unstable and unpredictable demand is really key to our success.”