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TUI Group Q3 Numbers: Cruise Prices Up

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Mein Schiff 3 photo credit Spacejunkie2 – Flickr images

TUI Group announced its third quarter results and noted that cruise prices are up two per cent for its three brands: TUI Cruises, Marella Cruises and Hapag-Lloyd Cruises.

The three brands will deploy 17 ships during the summer, the company said, with passenger cruise days going up 11 per cent for the coming four quarters thanks to the new Mein Schiff 7, which joined the fleet in June.

Occupancy rates were up at all three brands. The Mein Schiff fleet saw occupancy at 101 per cent, up from 98 per cent a year prior; Hapag-Lloyd was up to 78 per cent from 73 per cent, and Marella Cruises was up to 98 per cent from 95 per cent.

The average daily ticket prices were also up, reported at 207 euros for TUI Cruises, up from 191 euros last year. Hapag-Lloyd saw its daily ticket price at 733 euros, up from 706 euros, and Marella Cruises reported its average daily ticket price at 189 pounds, up from 178 pounds in 2023.

German Market Growth to be Driven by TUI

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Mein Schiff 3 photo credit Spacejunkie2 (flickr)

The cruise brands catering to the national German market have an estimated capacity of 2.1 million passengers (double occupancy) in 2023, forecast to grow to 2.5 million by 2020, according to the 2023 Cruise Industry News Annual Report.

The growth will mainly be driven by TUI Cruises which will launch three new ships over the time period, boosting its annual passenger capacity from approximately 600,000 to nearly 1 million.

TUI is focused on the German premium market along with Phoenix Reisen and Plantours. In the luxury segment are Hapag-Lloyd and Sea Cloud.

AIDA is the largest national brand today with an estimated annual passenger capacity of about 1.4 million, but has no new builds on order, and barring any further retirements of ships, will maintain its position, dominating the contemporary market segment.

These brands offer a German-language products. In addition, other European brands also market in Germany, including MSC and Costa, as well as North America-based brands.

Germany is the single largest national cruise market in Europe.

Hong Kong to Focus on Increasing Cruise Ship Arrivals

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After reopening for cruise ships in January, Hong Kong is expecting to receive a total of 160 calls from 16 cruise lines through the end of 2023.

“We are still doing a lot of engagement, so, hopefully, towards the end of the year we’ll be able to receive even more ship calls,” Kenneth Wong, Hong Kong Tourism Board General Manager for MICE and Cruise, told Cruise Industry News during an exclusive interview.

Enlarging the number of arrivals is currently one of the priorities of Wong, who noted the city has had a strong return to the cruise scene.

“I now look forward to receiving more cruise ships in Hong Kong. That’s the number one priority,” he added.

To do that, the city came up with a “total package” that includes funding support, marketing cooperation and help with itinerary planning along with neighbouring ports, Wong explained.

“I also look forward to creating more interesting itineraries because, during the pandemic, all ports in the world and in Asia closed. Now, some of the destinations and ports are trying to reopen and pick up a bit,” he noted.

The scenario gives Hong Kong an opportunity to work with other ports to create new itineraries, Wong added.

According to him, the city currently offers a mix of deployment with not only ports of call but also homeport operations.

“We want to bring in more homeporting, which could actually give a very sustainable business for Hong Kong. We welcome those turnaround calls as well as ports of calls,” he explained.

Reasons for the transit visits include the new developments and attractions introduced by the city, Wong said.

“I think the cruise line as well as their customer would like to see the new happenings in Hong Kong through their excursion programs.”